© 2009 cisco systems, inc. all rights reserved.cisco confidentialc97-534717-00 1 cisco esw 500...
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© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00 1
Cisco ESW 500 Series Switches
Cisco Small Business Pro
2© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Introducing Cisco® ESW 500 The 1st Small Business Pro Product!
Managed Layer 2 switch – purpose-built for Small Business
Fundamental building block of SBCS and Cisco Small Business Pro Series
Simplified configuration, deployment, and management
Supported by Small Business Support Center
Enhanced 5-year warranty with next-business-day replacement service
3© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Cisco Small Business Pro Series ESW 500
Simple, straightforward portfolio – choose from 7 modelsPart Number Port Configuration List Price Gigabit Expansion
ESW-520-24-K9 24-port 10/100 $659 4 expansion ports:2 copper and 2 combo SFP slotsESW-520-24P-K9 24-port 10/100 PoE $1,399
ESW-520-48-K9 48-port 10/100 $1,129 4 expansion ports: 2 copper and 2 SFP slots
ESW-520-48P-K9 48-port 10/100 PoE $2,799
ESW-540-24-K9 24-port 10/100/1000 $1,849 4 expansion ports: 4 combination SFP slotsESW-540-24P-K9 24-port 10/100/1000 PoE $2,699
ESW-540-48-K9 48-port 10/100/1000 $3,299
4© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Pri
ce-P
erfo
rman
ce
Function, Flexibility, Scalability
Cisco Small Business Switching Portfolio
Function, Flexibility, Scalability
Broad switch portfolio
Single-device, web-based management (smart and managed)
Do-it-yourself small businesses (unmanaged only)
Transactional support
Small Business Series
Unmanaged, Smart, and Managed
Function, Flexibility, Scalability
Advanced LAN Switching with Intelligent Services Cisco IOS SW, CLI integration + CNA Limited Lifetime Warranty + Smartnet options
Cisco Catalyst
Cisco® Catalyst® 2960 Series
Small Business Pro
Cisco ESW 500 Series
NEW
Complete, competitive LAN switching for small business
Simplified configuration and solutions integration
24- to 48-port Fast Ethernet and Gigabit Ethernet configurations
5-year Enhanced Warranty with NBD replacement
Small Business Support Center
Pri
ce-P
erfo
rman
ce
5© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Cisco Small Business Pro
Cisco Small Business Pro products work together to deliver powerful, integrated solutions that are easy for you to deploy and manage.
Individually, every product solves a small business need and delivers peace of mind.
Together, they form a solid foundation that you can build on as your customers’ communications needs change.
Cisco Small Business Pro products work together to deliver powerful, integrated solutions that are easy for you to deploy and manage.
Individually, every product solves a small business need and delivers peace of mind.
Together, they form a solid foundation that you can build on as your customers’ communications needs change.
6© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
A Foundation of Cisco Small Business Pro Network Solutions and SBCS
Supports data, voice, video, wireless, solutions
Seamless integration with SBCS and other Cisco Small Business Pro solutions as they develop
Predictable experience with simplified configuration tools and smart defaults
Auto-discovery, common terminology and look and feel
VOICE (SBCS)
SECURITYDATA
WIRELESS
UC520 ESW500
SecurityAppliance
ESW500
Security Appliance ESW500
PSTN
Internet Under Developme
nt
Under Developme
nt
7© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
ESW 500 Small Business Pro Switches: Key Component for SBCS
• 8- to 64-voice users• desktop and
rackmount models• Optional integrated
WLAN AP on desktop models
Unified 500 Series
Unified Communications IP Phones
• All Cisco Unified IP Phones are supported, including new Cisco® 500 Series with WLAN and Bluetooth
7900 & 500 Series
Cisco Configuration AssistantCisco Configuration Assistant
Business and Productivity ApplicationsBusiness and Productivity Applications
NEW
Switching
• PoE & non-PoE models with CDP and Smartports
• Replaces CE 520 over time
ESW 500 Series
Wireless
• Autonomous APs or Unified Wireless Solution with Mobility Express
AP500WLC 500
WAN Security / Teleworker
• VPN, wired and wireless access, Remote IP phone extension
Cisco SR520
8© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Simple and Flexible Management Options
Cisco Configuration Assistant (CCA) No-charge PC application Simplifies ESW 500 configuration when deployed
as part of SBCS and Small Business Pro networks
Switch Configuration Utility CCA
Embedded Switch Configuration Utility Browser-based Best for configuring standalone switches
9© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Small Business Pro Switch Warranty
Cisco® ESW 500 Series
Length 5 years
HardwareReplacement
NBD advance replacement where available; otherwise 10-business-
day advance replacement
Complimentary Phone Support
90 days
Software 5 years for bug fixes
Click to Chat (C2C)
1 Year
ServicesNone at time of launch
Premium Service is under consideration
10© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Competing Against HP ProCurve in Small Business with the ESW 500 Series
Solution tested for small- business applications
Streamlined configuration with GUI config tools, Smartports, and Smart Defaults
Small Business Support Center and Support Community
5-year warranty w/ NBD advance product replacement, software fixes
Sell ESW 500 Vs. HP ProCurve
ESW-520-24 2610-24 (J9085A)
ESW-520-24P2610-24/12PWR (J9086A)
2610-24-PWR (J9087A)
ESW-520-48 2610-48 (J9088A)
ESW-520-48P 2610-48-PWR (J9089A)
ESW-540-24 2810-24G (J9021A)
ESW-540-24P
ESW-540-48 2810-48G (9022A)
HP Product Gap!
11© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Handling Objections
Too expensive for small businessSmall Business Pro switches are very competitively priced to ProCurve 2610 and 2810 switches.
Too hard to sell – warranty not competitiveSmall Business Pro enhanced warranty includes 5-year coverage + NBD product replacement.
Too complicated to order Straightforward portfolio with seven switches to choose from addresses primary density and PoE requirements.
Too difficult to configureTwo GUI-based options for standalone setup and system configuration.
12© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Resources and URLs
Cisco ESW 500 Series Switcheswww.cisco.com/go/esw500
Cisco Configuration Assistantwww.cisco.com/go/configassist
Partner Central Small Business Switchingwww.cisco.com/go/smbpartner/switching
Cisco Smart Business Communications Systemwww.cisco.com/go/sbcs
13© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
14© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Backup
Positioning
ESW 500 Product Details
Competitive Overview
Summary
15© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Designed for Extensible Networks Regardless of Size Designed for Small Businesses
Cisco In Small Business
Service ProviderEnterprise Commercial /
Mid-MarketSmall
Business
Cisco
IT is not strategic
Small Business (<100 employees)
IT is strategic
Today: ~13-27% Market Share in
Small
Cisco Small Business
16© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Differences Between Cisco and Cisco Small Business
Scalability & High Availability
Flexible Configuration and Management
Comprehensive Support
Intelligent IntegratedServices
Cisco Cisco Small Business
Designed for Small BusinessesDesigned for Extensible Networks
Regardless of Size
Sized for Small
Easy to Install & Manage
Small Business Targeted Support
Right Functionality at an Affordable Price
Small Business
17© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Small Business Product MixS
ervi
ces
and
Fu
nct
ion
alit
y
Margin
Broad RTMExperience
Cisco Small Business Series
IT-ProfessionalExperience
Cisco Partner Programs Scalability High availability Broad range of services Comprehensive security Service integration Systemwide management Comprehensive support
Partner-CentricExperience
Cisco Small Business Pro Series Enables VAR/SP to build business
with small customers Products designed and tested to work together
with centralized configuration and management Small subset of products Partner-based service contracts Lifecycle management – basic software
enhancements and EOS notification
Wireless
Security
Video
Storage
Switching
Routing
Transactional
VoiceVideo
SwitchingSecurity
Wireless
Routing
• Sized for Small • Easy to Install and Manage
• Right Functionality at an Affordable Price
• Small Business Targeted Support
Cisco Small Business Support Center
Cisco Support
Comprehensive PortfolioSystem Architecture
18© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
A Manageable Subset of Products
Cisco Small Business Pro will consist of a manageable subset of foundational components – switching, wireless, routing – that will enable partners build out higher-margin solutions
Voice
Security appliancesSwitches
A few wireless devices
A small set of routers
A few cameras and devicesThe richness comes
from the products working together in a complete solution
19© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Product Guidance for Small Business
• UC, Security, Mobility, Video, and Collaboration solutions that adapt to changing business needs
• Breadth of Catalyst switching portfolio for different PINs and common IOS for E2E solution
• Extensibility – flexibility to grow
• High availability, security, services, and scalability
• World-class Cisco TAC for end-to-end Cisco support
End Customer Cares About
Cisco® Catalyst® Series
Cisco Small Business Pro Series Switches
Cisco Small Business Series Switches
Lead With
• Building blocks of networking and communications solutions designed for Small Business partners
• Partner-centric value proposition to profitably serve Small Businesses with a small architected network
• Partner or GUI-managed solutions with Small Business support TAC
• Availability and price
• Switches for small customers that are have a board RTM experience (both do it yourself and partner led)
20© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Cisco® ESW 500 Series Is a Fundamental Building Block of Cisco Small Business Pro
Business Problem
Need to add/support high-bandwidth applications
Voice, video
Unreliable network with downtime
Sluggish network that is slow to respond
Decreased employee productivity
Solution
Wire-speed performance on Fast Ethernet or Gigabit Ethernet
Layer 2 switching
Quality of Service
Advanced Security Services
Building block for additional technologies
Benefits
Single network, multi-application platform lowers cost of ownership
Improved employee productivity
Maximized investment protection
Flexibility
Supports business growth
21© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Designed to Work with Cisco Small Business Pro Products, Including SBCS
Business Problem
Too much time, cost, and complexity to install and support
Difficult to integrate disparate products that don’t reliably work well together
Challenging to support multi-vendor solutions
Solution
Plug-and-play system set up for SBCS and Small Business Pro products with Cisco Configuration Assistant (CCA)
Cisco Smartports Roles and Wizard
Default configurations such as VLANs
Embedded Device Utility for standalone configuration
Benefits
Faster and easier configuration
Faster deployment for services and applications
Platform for building managed service practice
Central management of Cisco Small Business Pro products and SBCS
22© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
A Broad Competitive Portfolio for Small Business
Cisco Switch Sell Against Cisco Advantage
Catalyst 2960 Fixed Switches
-LAN Based-LAN Lite
HP 2600, 2610, 2800, 4200
3Com 4200, 4500, 3870
Nortel 425, 470, 2500, 4500
H3C 3100, 5100
Alcatel 62xx
D-Link 3000, 3100
Express set up
EEM auto download
Cisco IOS SW, CLI
CNA
Enhanced Security
Cisco Smart Foundation, TAC
Limited Lifetime Warranty
Small Business Pro ESW 500 Series
HP 2510, 2600, 2610, 2810
3Com 4200, 4210, 4200G
Nortel BES 120, 1020
Simplified configuration via device manager or CCA
Solutions integration
5-year Enhanced Warranty w/ NBD product replacement
Small Business Support Ctr.
Small Business Series Managed
HP 2510
Netgear FSM 726, 7328S, 7352SGSM7224, GSM7224R, GSM7248, GSM 7328S, Adv Smart
Portfolio breadth – unmanaged, smart, managed
Extensive testing for better quality
Competitive price/performance
Small Business Support Ctr.Small Business Series Smart
HP Smart 1700, 1800
Netgear Smart, Dlink Smart, 3Com Smart
23© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
ESW 500 Competitive Comparison
Cisco Small BusinessPro ESW 500 Series
HP ProCurve 2610HP ProCurve 2810
3Com 42103Com 4500
Value Proposition
Designed, integrated, and tested for simplified deployment of voice, video, data, and wireless solutions in small business
“A cost-effective solution for customers who are building converged enterprise-edge networks”
“Enterprise-class entry-level LAN switches for network administrators seeking an economical edge switch”
Ease of Configuration and Management
Choice of embedded GUI device mgr. or CCA
CDP, Smartports, and smart defaults for streamlined system setup
Enterprise Mgmt. Tools:Device, ProCurve Mgr., CLI, SNMP, ProCurve Mgr. Plus
Enterprise Mgmt. Tools: Device, SNMP, CLI, 3NS, 3ND, EMS
Service & Support
Cisco Small Business Support Center
Cisco Small Business Support Community
ProCurve warranty phone and online “self-help” support
HP Carepacks service programs
3Com warranty online knowledge base support
Warranty
5-year w/ NBD AR90-day phone supportClick-to-chatSoftware fixes
Ltd. Life w/ NBD ARPhone supportSoftware updates
Ltd. Life w/ NBD AR90-day phone supportSoftware updates
Pricing Ranges $$ $$ $
24© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Selling the Value of Small Business Pro to Partners
Easier to sellDesigned with small business in mind
5-year Enhanced Warranty w/ Next Business Day product replacement and SW fixes
Faster configuration and installation CCA, Smartports, Cisco Discovery Protocol, and consistent default configurations
You know it works with other Cisco Small Business Pro productsDesigned to work with and integration tested with Pro products
Investment protection for your customersSoftware improvements and continued Small Business Pro solution integration
Secure, high performance platform to support any small business application
25© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialC97-534717-00
Small Business Switch Accessories
MGBLH1Gigabit Ethernet LH Mini-GBIC SFP Transceiver
For distances up to 500 meters or 40 kilometers
Mini-GBIC/SFP Modules
MGBSX1Gigabit Ethernet SX Mini-GBIC SFP Transceiver
For distances up to 220 meters or 550 meters
MGBT1Gigabit Ethernet 1000 Base-T Mini-GBIC SFP Transceiver
For distances up to 100 meters or (328 feet)
MFEFX1100 Base-FX Mini-GBIC SFP Transceiver
1310nm wavelength for multi-mode fiber
Supports 100Mbps speed up to 2km
MFELX1100 Base-LX Mini-GBIC SFP Transceiver
1310nm wavelength for multi-mode fiber
Supports 100Mbps speed up to 10km
RPS 1000
RPS1000Redundant Power Supply Unit
•Six redundant power supply ports outputting up to 380W total
•No loss of data or reboot when connected devices lose power