© 2008 Eyeblaster. All rights reserved

Preliminary Research FindingsPresented by: First-name Last-name ● title ● 19 January 2009

Channel Connect for Search

© 2008 Eyeblaster. All rights reserved

Case 1

Initial findings show a clear correlation between display impressions and clicks of search campaigns

© 2008 Eyeblaster. All rights reserved

Case 2

Display increases average # of clicks by 1½ times

© 2008 Eyeblaster. All rights reserved}Additional findings

Displayis a major contributor

to the conversion path

140search campaigns and their display

counterparts

over1 billion display impressions

50 million search impressions

Results: 18.14% of all search conversions could be partially attributed to display ads the users have seen or clicked on during their online journeys.What does it mean? 1 out of 5 search conversions owe a debt of gratitude to display advertising.

Users see the ads, interacts with them, takes time to digest and finally searches for the product.

© 2008 Eyeblaster. All rights reserved

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