© 2006 IBM Corporation

OmniFindThe IBM Enterprise Search Portfolio

Boston KM Forum (April 2007)

David M. CoboscoConor O’MahonyOmniFind Offering Managers

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“What contracts have we signed with ACME Corp. involving widgets?”

Find information needed to complete business tasks

“What is the best phone and monthly plan for a heavy email user?”

“How do I connect to another network without getting this firewall error on my PC?”

Improve problem resolution capabilities for contact center

Information Needs Drive Business Processes

Find products you want to purchase more easily

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Why Do Companies Invest in Search Technology?

Business Benefit Value of Search Customers

Increase Productivity

Enable employees to more quickly find information needed to complete their business activities

Decrease Costs

Empower customers and partners to support themselves and perform their own research

Increase Revenues

Ensure customers can easily find products and services, driving higher sales and increasing customer retention

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Types of Enterprise Search:Types of Enterprise Search:

A Wide Array of Search NeedsThe Enterprise Search Market (Information Access)

ComponentComponent InfrastructureInfrastructure Experience-DrivenExperience-DrivenSimple UtilitySimple Utility InsightfulInsightful

Basic, Unsecured Web Site Or

Departmental File System Search

Component Search Engine Or

Libraries

Scalable, Secure Enterprise Search With Broad Reach To Many Content

Sources

Tunable, Business Controlled Search With Application-

specific Interfaces, And Reporting

Search That Understands

Semantics, Can Answer Questions

Directly, And Can Pull Different Pieces Of Data Together Into

Meaningful Analyses.

OEM

Simple site search

SMB/basic intranet

Secure intranet search

Integration of enterprise content

Intranet portals

Platform for search applications

Self Service

e-Commerce

Contact Centers

Customer Care & Customer Insight

Quality Early Warning

Public Image Monitoring

Compliance & Legal Discovery

BI for the Masses

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eIBM OmniFind Offers Solutions for Every Market Need

ComponentComponent InfrastructureInfrastructure Experience-DrivenSolutions

Experience-DrivenSolutionsSimple UtilitySimple Utility Insight

SolutionsInsight

Solutions

Types of Enterprise Search:Types of Enterprise Search:

OmniFindYahoo! Edition

OmniFindEnterprise Edition

OmniFindDiscovery Edition

OmniFindAnalytics Edition

Why IBM for Enterprise Search Multiple solutions for your specific

search challenge Flexibility for growth Open and extensible architecture Leading innovation from IBM, our

partners, and the community

Scalability Security Content reach Enterprise

integration Semantic search

Managed userexperience

Navigation & context Natural language

query Business user rules

& controls Rich reporting

Advanced content analytics

Mining UI Insight solution

accelerators

Consumability Website search File System search Internet search

integration Lowest TCO

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IBM OmniFind Yahoo! Edition for basic intranet or site search

For:Departments, Lines of Business and Small to Medium Sized Organizations

Who need:Site search or basic intranet and file system search

IBM provides:A highly consumable, no charge search solution with enterprise class support.

Yahoo! Edition:

•3-click install, easy to configure

•Yahoo! Search integration

•Lowest Total Cost of Ownership (TCO)

No Charge

Download Today at www.omnifind.ibm.yahoo.com

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OmniFind Yahoo! Edition : Sample Customers

Decision Critical uses OmniFind Yahoo! Edition to provide healthcare institutions with rapid access to key medical training resources

The Anomalies Network uses OmniFind Yahoo! Edition to consolidate a vast document library with public web sites into a comprehensive index for researching paranormal phenomena

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OmniFind Enterprise Edition for secure intranet search

Market

For:IT directors and managers responsible for building secure intranet portals and corporate intranets.

Who need: A rich keyword-based intranet search experience

IBM provides:Highly scalable and secure enterprise search that’s well integrated with WebSphere Portal

Enterprise Edition:

• Scales to millions of documents and thousands of users.

• Provides rich and secure integrations to WebSphere Portal, Lotus Domino, IBM FileNet P8, Microsoft SharePoint, and other enterprise content repositories.

• Low Total Cost of Ownership (TCO)

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OmniFind Enterprise Edition : Sample Customers

Royal Ahold brought together FileNet, Domino, Quickplace, and HTTP content into a single secure intranet search

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OmniFind Discovery Edition for managed user experience search

For:Business managers responsible for e-commerce or customer self-service.

Who need:A managed user experience with faceted search for customers or employees to quickly find what they are looking for.

IBM provides:

Highly customizable enterprise search solutions for online commerce and customer self-service with tight integration to WebSphere Commerce and WebSphere Portal

Discovery Edition:

• Manages user experience with faceted search and navigation

• Provides tunable business-driven search

• Understands user intent.

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OmniFind Discovery Edition: Sample Customers

Neiman Marcus guides shoppers with simple results, direct navigation to brand-specific subsites

Campmor drove 94% improvement in online revenue and increased average order size

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OmniFind Analytics Solutions for Business Insight

For:Business managers responsible for customer care, quality insight, market insight, or public image monitoring.

Who need:

To derive new business insights from unstructured and structured information to provide early problem/issue detection in the services or products they provide or the processes they use to do their jobs.

IBM provides:

A highly scalable platform for unstructured information analysis with sophisticated linguistic analysis, information extraction, and trend analysis.

OmniFind Solutions:

• Allows users to make intelligent business decisions about their customers, products, and services by mining customer call records, documents, emails, surveys etc.

• Increases company effectiveness by improving customer retention, increasing revenue, and reducing costs.

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OmniFind Analytics Solutions: Sample Customers

Daksh: Analyze customer service calls to determine agent best practices for auto rental agency. Success metrics include 3.5% improvement in pickup rate.

IBM: Analyze customer service calls to automatically determine FAQs for Web self service. Reduced the number of customer calls, lowering the overall operation cost by $500k per year.

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Summary

The IBM OmniFind portfolio has expanded rapidly and now offers a full spectrum of search and information discovery capabilities Basic search through infrastructure platforms through high-value business insight

solutions Delivering value across the globe, to about 300 leading innovators today

We’re aggressively accelerating our leadership strategy by: Extending our edge in insightful, business-transforming content analytics solutions Driving more function into our entry-level offerings, bringing new customers to

search and to IBM Integrating capabilities across our portfolio to provide unmatched flexibility and

openness Leveraging IBM’s unparalleled access to enterprise customers

IBM OmniFind is evolving into the only search platform that offers: Flexible, seamless growth from entry-level search to advanced business analytics Complete business solutions leveraging best-in-class IBM middleware such as

WebSphere Portal, Lotus Domino, and IBM/FileNet content management A commitment to openness and consumability Offerings backed by the legendary customer focus, dedication & resources of IBM

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Thank You

The hardest part is Done

Take the next Step

Swing by our table and talk to us about your enterprise search challenge.

Go to www.ibm.com/software/data/enterprise-search for more information on OmniFind.

Download OmniFind Yahoo! Edition from www.omnifind.ibm.yahoo.com

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OmniFind Market Success

Hundreds of Global Innovators use IBM OmniFind today