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Title: Production of packaging and marketing concept Activity Description of the course related to packaging The Madrid meeting is the second activity in a row of meetings with the aim to develop education on developing and producing of packaging. At Madrid, the students will be introduced to packaging through workshops with specific goals, expert’s lectures and visiting companies related to the production of packaging. Pedagogic/didactic methods: Learning by doing is our main pedagogical frame, so the students will have the opportunity to use special tools that are used in a real packaging production companies. The teacher will explain them the software developed by ESKO, one of our partners in the project. They will follow this introduction using their own computers, to practice the skills used. The students must be familiarized previously with the use of basic software in graphic design (illustrator, indesign and photoshop). Once they have been introduced in this new tool, they will receive a briefing and they will have to create virtual packaging models using this ESKO tool. Purpose Why do we have this course with our students? In the area of packaging design, interesting tools has been developed in recent years, which facilitate to the professionals involved in the graphic industry, the possibility to create and display 3D prototypes and models. Our purpose is that students become familiar with the use of these new tools and applications. They will learn how to work with them and they will do so in international mixed groups, which force the students to talk and communicate in a foreign language. Which in the end will improve the employability of the students. Goal Describe the learning outcomes of the activity. Goal related to packaging:

• The student can develop and design a virtual packaging design for a t-shirt, using professional and specialized software.

• The students can be able to integrate their own designs in the group brand created as a prework.

• The students can develop and design labels for a wine bottle and finishing these. These designs must respect the basic requirements given in the briefing, regarding to the quality of the grapes, tastes, flavors and so on.

• The student can use a professional typographic program and its basic functions. • The student can apply image and illustration programs for the manufacturing of packaging. • The student has knowledge and can develop products based on the graphic quality

parameters and with consideration of workflow and finishing. • The student can engage in international cooperation and constructive contribution to a joint

solution, to different requirements with a focus on basic package workflow.


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Learning elements implemented in practical tasks / solutions:

• 3D virtual designs using Illustrator CS5 and ESKO software: • A cardboard box for storing packets of several t-shirts (multipack) • A primary packaging of individual t-shirt (it could be a bag, box or any other container) • Identification label for the t-shirt with washing and ironing instructions • Design and production of two labels for a given wine brand bottle (front and back label) • Labels design • Labels print • Labels finishing: prepare files for die-cut machine, cut labels and stick them in the bottle • Master class in packaging design for wines by a professional • Company visit with the delivery of die-cut files of the wine labels, to cut them with their

facilities. • Elaboration of the groups keynote presentations, and explanation of it to the teachers about: • The group prework • The virtual 3D packaging created • The wine labels design • Preparation of the final exhibition with some examples of the virtual models created

(printed) and the labels glued in their own wine bottles. •

Organization How will the workshop/activity be organized – timeline and content Monday: Task 1: The students work in the mixed groups created in the previous meeting. They have already done a previous prework using social networks, and now they have to put in common their findings, to assure that they are going to work in consonance with them. Task 2: workshop about the ESKO software to create virtual 3D models of packaging. A professional from ESKO company will explain them the tool and them, will be available to solve any doubts while the students are working with it. Task 3: The students start working in their own packaging designs using ESKO software. Everyone must design a cardboard box for storing packets of several t-shirts (multipack), a primary packaging of individual t-shirt (it could be a bag, box or any other container) and an identification label for the t-shirt with washing and ironing instructions. The students receives a briefing with this requirements and on it they are asked to keep their individual designs in accordance with the brand created by them as a prework.


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Tuesday Students go further with task 3. Teachers observe their work progress. Task4: Teachers and students attend a master class about packaging design for beverages given by an expert in this field. After this master class, students going on with task 3. Wednesday Task 5: Students receive a briefing to start working in the wine’s labels design. They must have group meetings outside the classroom, to get inspiration about the briefing requirements, and after that every student must prepare, print and present to teachers their own moodboard. After being revised by the teachers, the students start working in the design of the two wine labels (front and back). They have a real bottle of wine, and receive specific instructions about the die-cutting requeriments in order to get a good printed and finished label. At the end of the evening, labels must be printed, ready to take them to the die-cutting machine the next day. Teachers revise the moodboards of the students and observe their tasks. Thursday Task 6: Visit a printing company Bus to The image Company This company is one of our partners in the project. The image Company has a great professional background and is now specialized in the production of POS (point of sale displays) and everything related to advertising and visual communication. Guided tour around the company and cutting at The Image Company cutting table of some of the wine’s labels designed by the students. Task 7: Students work in groups to prepare their multimedia presentations. They must explain and show their preworks and the work done during the week in Madrid. Friday Task 8: preparing the final exhibition. Students stick their wine labels in their own wine’s bottles and put them in a special stand built to show their works. They design and print some posters to show also their 3D virtual models for the t-shirts pack Task 9: Presentations by the students. Student groups explain and present to the teachers using multimedia keynote presentations, their prework and their works during this week. Production Witch specific products will be produced and how. What kind of equipment/software is needed to reach the goals and finish the products? Once the students have learned to use the appropriate digital tools, they must use it to produce: 3D virtual models of:

• A cardboard box for storing packets of several t-shirts (multipack) • A primary packaging of individual t-shirt (it could be a bag, box or any other container) • Identification label for the t-shirt with washing and ironing instruction


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• Two wine labels: back and front and the moodboards from wich they have been inspired. The labels must be printed, cut and affixed to the wine’s bottle.

• The students make a multimedia presentation with their prework and work during the week in Madrid (one per group).

• Some printed posters to show their work in a exhibition Evaluation How will the exercise be measured/evaluated? Students complete the asked products according to the requirements and are able to explain their work to the teachers through the presentations. The students will receive feedback from their instructors about their technical strengths and weakness in their work and exhibition. Preconditions What is the level of the course, and what is the demanded skills of the students if any? The students must have initial knowledge of the digital tools like Adobe Illustrator and Adobe Photoshop and a basic knowledge of packaging design. Prework Before a visit: The students are given a briefing in Kolding and they have to work in their own countries, with it, to prepare: Task 1 – brand name: search and define a brand name for the t-shirt company which corresponds with the product and the target group given in the briefing. It must have a positive vibe and be understood internationally. Task 2 – brand design (logo): Create an original logo and claim, which corresponds with the product and the target group. Create one version of the logo in colour and one in black and white. They must bring it to Madrid with illustrator files and printed versions. Task 3 – research: Research pictures of packaging for clothes and document the research in a suitable form. Authors: Juan Jándula Hernández and Sergio Saelices Ruiz, Graphic teachers at IES Puerta Bonita, Madrid Spain Place and date: Madrid april 2015 Add assignments in pdf

ERASMUS+ LINK 2Madrid, Spain13/4 to 17/4/2015Student’s assignments

Kolding

Madrid

Copenhagen

Porvoo

St. Gallen

Jyväskylä

Callao

Vodafone-Sol

Atocha

La Latina

Alonso Martínez

Tribunal

Gran Vía

Casa de Campo

Gala Dinner

Pan Bendito

Puerta Bonita

Lago

2 Link 2 • April 2015 / Madrid

IndexLogin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Storage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4-5Assignments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-7Link 2 Madrid Programme . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8

Link 2 • April 2015 / Madrid 3

Login at computers

When you’re prompted for the user and password at the login screen, type link2(lowercase) in both. In a few seconds you’re settings will be loaded and you’ll be at theFinder, ready to start.

Storage

Where should you store your files and the documents you create? Right when you loginto the computer, a server with a shared folder called Link 2 is connected. Youcan always find it in the documents and folders section of the Finder’s Dock:


Inside that folder you will find a folder structure for each group. Store all theassignments’ documents here! Please remember that leaving your documentsat the computers desktops is not safe (they might misteriously–accidentally disappear...You know what we mean!).

Printing machines

If you wish to print black and white documents, you can use the HP Laserjet700 M712 in the 0-37 classroom.

Select Print from the File menu in any application, and in the printer menu selectthe HP Laserjet 700 printer. Make sure you’re selecting the right paper size and anyother options (like registration marks, bleeding, etc...)!


If you want to print color documents, you should use the Ricoh C651 EXprinter in the 0-34 classroom. For that, you’ll need to produce a PDF file from theapplication of your choice, and then save it to the server inside the Link 2 folder. Inclassroom 0-34, you’ll use EFI Command Workstation interface to print it. The Spanishstudents will help you dealing with the software.


Assignment 1: virtual packaging design forT-shirts brand

According to the brand lines created by each group (in yourprework) and using both Adobe Illustrator CS5 and Eskosoftwares, every student will design the following virtualpackagings:

• A cardboard box for storing packets of severalt–shirts (multipack)

• Primary packaging for individual t–shirts (it couldbe a bag, box or any other container)

• Identification label with washing and ironinginstructions

Each student will keep in its own group folder the logos andother elements needed and created asv prework, whichdefine the corporate identity of the brand. The individualdesigns must be consistent with this corporate identity.

Assignment 2: wine bottle’s labels design

You are completely free to design the shape of the labels; the only requirements are:

Front label


• Include the Link logo;

• Make your own design which should be able to show the customers the wine’scharacteristics, described on the back label (see compulsory text below).

Back label

• Compulsory text (can be found at Link 2 assignments folder):Bodegas Link continues betting firmly for the variety bobal, with an averageaging from 3 to 5 months in oaks of different origins, to obtain a wine with astrong personality.

In tasting, it emphasizes by its clean avnd shining garnet color with a fragantaroma that combines mature red fruit with the balsamic and mineralsensations that French and Spanish oaks provides to it. In mouth it’svoluminous, powerful and with a noble tannin that will be polished in the bottle.

Labels designed and produced by graphic students who participate in link2Erasmus + project. Madrid, April, 2015.

Also, all labels should fit and be printed in a DIN–A4 sheet (210 x 297mm format).

Assignment 3: group presentations

Each group will design a presentation using theirown designs to show the rest of the participantstheir work, and how they are in consonancewith the brand initially created. Eachpresentation will last 10 minutesmaximum.

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Assignment 2 wine bottle‘s labels design

LINK 2 Project, Madrid

09.15 Briefing 09.30 Brainstorming (in your groups) Keyword: wine




10.00 Moodboard (personal work)




10.00 Moodboard (personal work)

10.30 – 12.00 Sketches (personal work) Presenting 3 sketches to Brian or Beat (also the brainstorming and the moodboard) pick up 1 sketch



Up to 17.00 Creating and finishing the label (place front and back label on a4 format, pdfX4 profile fogra 27 and illustrator CS2)



ø6 mm

Facts



Front label dimensionsMaximum width: 95 mmMaximum hight: 150 mm

Front label

1. Name of the wine: Bodegas Link2. Text: Red wine, barrique3. Year: 2015

Back label

See text in the briefing.



Think!

1. Briefing2. Product (e.g. taste)3. Target group4. Brainstorming5. Moodboard



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