zyprexa documents ppt 9
DESCRIPTION
Zyprexa documents ppt 9. This powerpoint has a selection of pages from documents mainly to do with “Global Values Committee” Aug 2002 including generating data to support “ values messages”. ZY200227498 Global value committee rv of Zyprexa Aug 2002. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/1.jpg)
Zyprexa documents ppt 9.
This powerpoint has a selection of pages from documents mainly to do with “Global
Values Committee” Aug 2002 including generating data to support “values
messages”.
![Page 2: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/2.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
![Page 3: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/3.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Strategic intent
![Page 4: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/4.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Using segmentation of physicians/customers for indications/widening market
![Page 5: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/5.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
![Page 6: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/6.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Realise Zyprexa brand promise
![Page 7: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/7.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Protect brand re ADE’s
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ZY200227498 Global value committee rv of ZyprexaAug 2002
Protect brand re other pharmacos’ brands
![Page 9: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/9.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Pursue unrestricted access
![Page 10: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/10.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Opportunities for brand expansion
![Page 11: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/11.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Research strategy aligned with brand strategy
![Page 12: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/12.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
review research including data mining opportunities
![Page 13: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/13.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Value message elements
![Page 14: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/14.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Literature to support values message
![Page 15: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/15.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Studies to support values message
![Page 16: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/16.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Studies to support values message
![Page 17: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/17.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Literature to support values message
![Page 18: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/18.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Studies to support values message
![Page 19: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/19.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Literature to support values message
![Page 20: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/20.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Studies to support values message
![Page 21: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/21.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Values message elements
![Page 22: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/22.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Literature to support values message
![Page 23: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/23.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Studies to support values message
![Page 24: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/24.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Dealing with lack of literature for a values message
![Page 25: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/25.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Values message elements
![Page 26: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/26.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Literature to support a values message
![Page 27: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/27.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Studies to support values message
![Page 28: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/28.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Initiatives to build evidence to fill gaps
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ZY200227498 Global value committee rv of ZyprexaAug 2002
The VA study was independent and gave problematic results for Olz
![Page 30: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/30.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Data mining
![Page 31: Zyprexa documents ppt 9](https://reader035.vdocuments.us/reader035/viewer/2022081505/56815a83550346895dc7eed5/html5/thumbnails/31.jpg)
ZY200227498 Global value committee rv of ZyprexaAug 2002
Data Mining