zynga vs facebook
DESCRIPTION
A presentation we put together and I delivered in IT Management a few months before Zynga underwent its major overhaulTRANSCRIPT
The BIG Business of Online Gaming
Pacific Heights Team 11
Sherman LewisAurelia CiseranThao NguyenDavid Garcia GutierrezSangju LeeSivaram Udayasurian
Zynga’s Business Model is Primarily Utilizing Facebook’s Users
Zynga currently is doing two things well: - Freemium - Advertising It’s also moving in to Apps
How Big Is Online in General???Source: http://xkcd.com/802/
The Facebook Social Networking Game Blue Ocean Is Insufficient for Future Growth…
A Serious Problem Is Differentiation and IP
Cafe World (Zynga) v.s Restaurant City (Playfish)
…and It Is Not an Unique Problem to Zynga
Crush the Castle Angry Birds
What is the way to
MMORGS?
Big…..
……and small
Something New Focuses on Their Strengths