!ZWERM: a Modular Component Network Approach for an

Urban Participation Game

Horyun Song

3 Elements(1) The perception of a neighborhood (PER)

subjective judgment about the environment environmental problems tends to limit individual participation playful (re)discovery of the (physical) neighborhood

!(2) Social relations (REL)

opportunistic face-to-face contact between people information dissemination instrumental support such as the borrowing or lending of tools social behavior through normative mechanisms creation of social relations through different explicit as well as implicit motivational elements

!(3) Perceived control and empowerment within the community (EMP)

explicit relation between actions of people and the outcomes progress towards mastery or control over their own lives and participation in the life of their community, they become empowered. not to marginalize citizens who have no access to digital

The ZWERM Components

• Card Distribution : Entry

• Tree: Portals, Check-in

• Sparrow : Hosts, Whistle, Fun

• Game Score : Window, Competition

• Maps : Marking, Assignment

• Mission Pad : Triggers, Protable

• Message : Online, Community

• Wishes

• Facebook page

MapPlay area with locations of distribution of cards, sparrows and trees

Evolution of scores through 4 campaigns

The ZWERM de sign rationaleGoals ( PER: Perception o f the neighborhood, REL: Social relations, EMP: Perceived control and empowerment within t he community) and Components (Cards, Trees, Sparrows, Mission Pad, Score, Messages, Maps, Questions, Wishes, Facebook group)

Check-in Dynamics“Parties” vs “Functional Check-in”

Motivation and Values

• 83.6% (n=46) : Meaningful, stimulative

• Exciting, Competitive, Superiority

• “Took the opportunity”

• 29% (n=16) : Disliked adversary component

• 36% (n=20) : Clearer rules

Interaction Amplifier Framework

• Amplifier : nearby cafe, engaged Sparrow host

• Damper : low ambit temperature, intrusive note to Sparrow host

• Ripples : waves of engagement

• Second-order impacts : user-contributed components (tree parties and project of the Game Score in the cafe)

–Mother Teresa

“I alone cannot change the world, but I can cast a stone across the waters to

create many ripples.”