zoomy media international proposal

Zoomy Media International Co,. Ltd.

2016.06.17

The Biggest Digital Media Platform

Overview

PART 01 Company Profile and History

PART 02 Industry and Market Overview

PART 03 Company’s Business Model

PART 04 Successful Cases

PART 01 Brief introduction and historical development

of company

Zoomy Media International Ltd expands it domestic service to Southeast Asia by dint of Big

Data and Cloud Computing. Accumulating Internet customers by WIFI equipment renting

which forms the basis of flux and service charge. It profits from commercial patterns such as

content distribution, content provision and advertisement.

Company Profile and History

Company Overview and HistoryBusiness Profile

Company Overview and HistoryBusiness Profile

a) High speed downloading resources for customers with a flood of local information service(e.g. Video and News);

b) Commercial tenant-oriented service to promote sales(e.g. Advertising, promotion and shopping guidance in e-

commerce module);

c) Advertisers’ precise, interactive flux entrance with vivid scenes.

Take advantage of rigid demand of the market and time gap in telecom operators’ arrangement that it gains scenic flux

by taking the upper hand online through offline entry. By accumulation of WIFI entrance and customers’ flux till reaching

certain density in vertical industry. Profits will be realized by various of products and service. For instance, potential

customer might be attracted by recommending advertisement of other business on the WIFI compactly positioned in one

city. In addition, users and capital assemble as a result of issued coupons, meanwhile an O2O business community with

UGC and automatically replicator comes into being. (Djakarta has more than forty supermarkets, about forty thousand

commercial tenants and approximately one million visitors’ flow every day. In this way, an estimated 1% coupon market

could attain 0.1 billion per year in proportion to a total market value of 10 billion RMB.)

Advantages and Opportunity

Company Overview and HistoryMilestones

ZOOMY was founded in Shanghai in

2014.8

Finish R&D

• AD and device management platform

• Big data model and WIFI device

2015.1

ZOOMY

cooperated

with JKT airport

2015.2

2,000 WIFI devices

has been landed.

New users 20,000

per day.

2015.3

The Smart WIFI with

open operate

system was

published in Intel IDF

as first in the world

and the first bus

project was signed.

2015.4

Zoomy cooperated with

Ali AliExpress and Bina

Nusantara University to

open the first Indonesian

Ali-electricity supplier

training course in June.

2015.5

ZOOMY

cooperated with

JKT bus station

2015.6ZOOMY took

part in GMIC

meeting.

2015.8

The ISP iForte

signed the WIFI

strategic

cooperation

with ZOOMY

2015.10SKYWORTH, GREE

signed the brand

promotion agreement

with ZOOMY. At the

same time GrabCar

became ZOOMY

business partner.

2016.2

OPPO became

ZOOMY business

partner and signed

the brand

promotion

agreement.

2016.4The biggest ISP

Telkom singed the

WIFI strategic

cooperation

agreement with

ZOOMY and

became strategic

business partner.

2016.5

Business Milestone

The Indonesia biggest ISP Telkom became strategic cooperation business partner with ZOOMY

Company Overview and HistoryIndustry Event

LAZADA CEO, IndoTV and Pistal with ZOOMY to achieve strategic cooperation

Company Overview and HistoryIndustry Event

GMIC in Jakarta

ZOOMY CEO Richard Ma in India

Company Overview and HistoryPublic News

ZOOMY with Business Partners

Company Overview and HistoryBusiness Partner

Company Overview and HistoryBusiness Partner

ZOOMY with Business Partners

PART 02 Indonesian Industry and

Market Overview

255,461,124Total Population

83,600,000Internet Users

69,000,000Facebook Users

51% Urban & 49% Rural

33% Internet Penetration

27% Facebook Penetration

281,963,665Active Mobile Subscription

112% Mobile Subscription Penetration

Source: Indonesia Central Statistic Bureau; eMarketer; WeAreSocial

(6th world rank)

(4th world rank)

(3rd world rank)

Industry and Market OverviewIndonesia Market Characteristics

Indonesia Internet users percentage

Industry and Market OverviewIndonesian User Features

Use

r Featu

res

Driv

ing

Fa

cto

r

Market Characteristics

Market potential4

Mobile Applications

Ind

on

esia

Ma

rke

t Ch

ara

cte

ristics

Driven Factor Of Indonesian Market

Ind

on

esia

Ma

rke

t Po

ten

tial

The feature of users

The requirements of the younger generation for the

application of the game, consumption and entertainment,

rely on the huge population.

The feature of Indonesia market

Mobile maketing is one of the most promising emerging

platforms,with display ad spend on the channel expected

to exceed $1.2billion by2015.

The driven factors of the Indonesian market

Incomplete in the local communication infrastructure, as

well as the lack of monopoly enterprises of most mobile

Internet services in the vertical field .

Indonesia market potential

Rapid growth in mobile phones and other mobile

devices have led to the huge market demand in the

future3

2

1

Industry and Market OverviewIndonesian User Features

• Smart-phone has become the main channel for Indonesians. The users almost occupies 59% of the whole population in study.

• The most popular online activity is using social media applications and most of them are mobile subscribers.

• Browser is the second popular activity with 68.70% rate. Google has the largest market share in searching service field.

Indonesians shows a special preference for browser for it meets their various requirements.

• About 40% users express their loyalty to one or two particular app while 78.3% users choose browser

in order to visit social network and read news, e.g. Facebook, Twitter, YouTube, etc.

• App boasts a penetration rate of 97.8% among smart-phone and pad users, most of which connects with Internet.

• The active users age is between 13 and 37.

The rapid growth of Smart mobile phone ownership in Indonesia create

a huge market space for digital advertisement.

Industry and Market OverviewDigital Advertisement Market

Digital Ad Spend: 2013-2018USD BN

Notes1. Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets, and includes all the various formats of advertising on

those platforms; excludes SMS, MMS and P2P messaging-based advertising2. China excludes Hong Kong

Digital Ad Spend in Indonesia is expected to grow from USD 0.2 BN in 2013 to USD 2.9 BN in 2018 at 68% CAGR

Digital Ad Spending Growth Rate: 2013-2018

Source eMarketer, Jun 2014

Source eMarketer, Jun 2014

CAGR:

64%CAGR:

25%

CAGR: 7%

CAGR:

13%

Indonesia: No.1 Growth Market for Digital Ad Spend in APAC, Set to Overtake India

The consumption potential just developed in the

International Market especially in Southeast Asian

markets. Indonesia is the largest potential and the

fastest growing market . From the digital

consumer advertising, we can found that

comparing the growth rate with China, Korea,

India and Indonesia that the advertising market in

Indonesia presented data is the fastest. From 2013

to 2017 it will occupy the market in proportion:

0.2,0.4,0.7,1.2,1.9,2.9 USD BN, CAGR, then 68%, far

exceeds the other three countries.

Indonesia achieves the fastest growing digital advertising market status

Industry and Market OverviewDigital Advertisement Market

PART 03 Company's business model

Localization

More down to earth

Big Data

Data Driven

Channelization

Fast delivery

More Efficient

Rating label

Avoid risk by audience

habits

Insight customer by

various data

Maximize the benefits Match advertisers’

demand directly

Traffic: Zoomy platform has million level active users and integrate leading advertising platform.

Quality: Zoomy has advanced data analysis engine and massive user data so that we understand users behavior deeply and we can promote the ads to the target audience as required by advertiser.

Price: Zoomy can accurately assess the intrinsic value of ad impressions so that advertisers get the best results with low cost.

Business ModelCore Advantages

What can ZOOMY do for you?

Multiple promotion methods (online&offline)

WIFI device delivery (increase brand

influence and expand awareness)

Offline activities help get efficient user and increase the active users

1

2

3

Indonesia smart phone pre-installed (expand the user base, seize the phone entrance )

ZOOMY understands the Indonesian market

deeply so ZOOMY can help you avoid the

oversea market rick.

Promote timeThere are a lot of holidays which is diffirent from China such

as Thanksgiving, Halloween, Black Fridayand Christmas.

During those holidays advertisers of e-commerce are mad

of buying traffic thus pushing up the market traffic costs.

Solve cultural and geographical differencesFor overseas promotion that we must respect local

people's cultural taboos. However some national team

generally feels difficult to understand it, thus sometimes

been resisted inexplicably by complaints from users as well

as been taken off in some countries.

Restrictions for competing offersWIFI focuses on promotion of each product

and light cloud promotion. Same types of offer are

duplicated promotion then we only can choose one for

the same type of product.


Market Status

Zoomy is the biggest

digital media company

in Indonesia,deepen

business in Indonesia by

relying on the formation

in Shanghai base.

Cooperation Resources

Store operators

resourcesaccumulated

by local partners

(covering

Singaporeresources)

Operational Capability

Store operators resources accumulated by local partners (covering Singaporeresources);partnershipswith the top three mobile phone distributor, strong localmarketingcapabilities;organizing local operational staff (30 people) to develop local market

Big Data System

Data channel is

formed and

implemented the

supporting of

background data


ZOOMY Core Advantages

Business ModelProduct and Service – WIFI Overview

ZOOMY WIFI Landing Sites

We had 4000 access points already including

Airport, ISP, Mall, Public Transportation, Retails

and others. We’ll achieve 20,000 access points at

the end of the end of this year.

Each AP has at least 50 active users. All AP can

contribute 200,000UV per day.

100% cover T1,T2,T3 in Jakarta airport and will

cover all airports in Indonesia.

7.73%

5.84%

5.40%4.45%3.89%

3.70%3.64%

3.63%

3.20%

3.18%

3.07%

2.95%

2.78%

2.78%

2.49%

2.35%

2.25%

1.99%1.98%

1.96%

1.74%

1.70%

1.65%

1.56%

1.56%

1.47%

1.39%

1.39%

1.37%

1.19%

1.17%

1.14%

1.11%

1.05%

1.03%

0.99%0.99%

0.90%

0.77%

0.74%

0.57%0.57%

0.54%

0.48%

0.45%

0.43%

0.40%

0.34%0.29%

0.26%

0.25%0.23%

0.22%

0.20%

0.19%0.17%

0.14%

0.09%

0.02%

6.58%

JAKARTA UTARA JAKARTA TIMUR JAKARTA BARAT MEDAN SURABAYA BOGOR YOGYAKARTA PEKANBARU JAKARTA SELATAN JAKARTA PUSAT BANDUNG SEMARANG

7.73% 5.84% 5.40% 4.45% 3.89% 3.70% 3.64% 3.63% 3.20% 3.18% 3.07% 2.95%

MAKASSAR SOLO TANGERANG BEKASI SIDOARJO ACEH KEDIRI MALANG PASURUAN MADIUN PADANG BATAM

2.78% 2.78% 2.49% 2.35% 2.25% 1.99% 1.98% 1.96% 1.74% 1.70% 1.65% 1.56%

PURWOKERTO PONTIANAK KUDUS PEMATANGSIANTAR GRESIK PALANGKARAYA BANJARMASIN DENPASAR PALEMBANG PEKALONGAN KUPANG CIREBON

1.56% 1.47% 1.39% 1.39% 1.37% 1.19% 1.17% 1.14% 1.11% 1.05% 1.03% 0.99%

JEMBER MAGELANG LAMPUNG TASIKMALAYA BALIKPAPAN KARAWANG KENDARI PALU SINGARAJA SAMARINDA SUKABUMI JAMBI

0.99% 0.90% 0.77% 0.74% 0.57% 0.57% 0.54% 0.48% 0.45% 0.43% 0.40% 0.34%

PARE-PARE PANGKALPINANG SERANG MATARAM MANADO BENGKULU JAYAPURA TARAKAN SORONG AMBON TANGERAN

0.29% 0.26% 0.25% 0.23% 0.22% 0.20% 0.19% 0.17% 0.14% 0.09% 0.02%


Zoomy has about 20,000 advertising slots in Indonesia

ZOOMY WIFI Data

Area

CoverageRatio

North Jakarta 39%

East Jakarta 30%

South Jakarta 10%

West Jakarta 13%

Central Jakarta 8%

LABEL

CONVENIENCE STORE

Mall

PUBLIC AREA

RESTO/COFFEE

RUMAH SAKIT

CONSUMER GROUPS

doctor/ patient/nurse

IT shopper/ worker

shopper/worker

students/ lecture

Visitor/staff

APARTEMENT

Bandara

CampusCONVENIENCE STORE

OLAHRAGA

PUBLIC AREA

RUMAH SAKIT

CONSUMER GROUPS


shopper/worker

students/ lecture

vistor/staff

worker/owner

CONSUMER GROUPS


visitor

worker

LABEL

PERKANTORAN

RESTO/COFFEE

RUMAH SAKIT

LABEL

PUBLIC AREA

Bandara

Mall

PUBLIC AREA

RUMAH SAKIT

CONSUMER GROUPS


Visitor/hotel staff

Shopper/worker

LABEL

HOTEL

Mall

CONSUMER GROUPS

shopper/worker

visitor/hotel staff

Jakarta, WIFI box’ accounts for

25.78% of the whole.


ZOOMY WIFI Landing Data

Business ModelProduct and Service – WIFI Hardware

ZOOMY SUPERIORITY

• LOCAL CACHE

ENSURE THE HIGH-SPEED INTERNET

• RICH CONTENT

VIDEO, MUSIC, GAME, APP ETC

• DIGITAL MEDIA PALTFORM

BIG DATA, PRECISE DIGITAL MEDIA AD

ZOOMY WIFI Hardware

There are "nine function modules" in

our WIFI Digital Media Platform.

App Downloads

Music

Videos

News

Business Promotion

E-coupons

E-commerce

Free Internet Access

Lottery Game

Business ModelProduct and Service – WIFI Platform

ZOOMY Digital Media Platform layout

Indonesia Local Brand

Oversea Brand

Indonesia Traffic Sources

Lazada, Blibli

Business ModelBusiness Partners

Superstores in Djakarta 01

Example: Plaza Indonesia, Pacific Place, Lotte Avanue, Pasaraya, etc (usual on Weekend)

Chain Supermarket in Djakarta 02

Propel APP download by luck draw, sales promotion on WIFI platform.Example: 7eleven, Alfamart, etc.

Well know universities in Djakata 03

Push the APP/Games to the users and streamer with 0.5*4sq . ms and activities organized by students.Example: Binus, UPH, etc.

Business ModelServices

ZOOMY Offline Service 01

Yoland. 9 Mei 2015Location :Mall Kelapa Gading

Judith 9 Mei 2015Location :TA

Sella 10 Mei 2015Location :GI

Dinar 9 Mei 2015Location :Kokas

More than 100 SPG from Zoomy will help you.

They can help guide the target users to install

applications from 20 to 30 people everyday. ONLY FOR REFERENCE

Business ModelServices

ZOOMY Offline Service 02

Business modelTechnical advantages

Accurate delivery of “Data Driven” to make the best of platform sources

Marketing & Management

Advertiser Requirement

User data

Location data

Keywords data

Customer data

Social data

Ads clicks data

Channel data

DMP

Label

Management

Receiver

Management

Data Integration

DMP (Data Management Platform)

Describe the action state and interest graph of the

mobile device users by integrating the data from

advertiser and the 3rd party, and provide the basis for

accurate delivery through label.

PART 04 Successful Cases

Video dGuide Page Video Ad Home Page ADLanding Page AD Video Advertisement

ZOOMY WiFi Digital Media Platform there are about 51.9% iPhone users (IOS system) and more than 80% new users to access into ZOOMY WiFi everyday.

Successful CasesBrand Advertising

Guide Page Video Ad

Case

APUS is a launcher products for cellphone. They dedicated to give the end user a better

interface experience. So according to the product characteristics that cellphone shop end users

will be our target customers.

APP Promotion: APUS Launcher

Promotion period: One Month

Result

- Display UV = 840,754

- Download Users = 42,843

- Period: One Month

Locations

- Cellphone Stores

- Bus stations

- Schools

APP Download Case

Successful CasesAPP Promotion

Result


- eCPM = $ 5-10

- Period: One Month

Locations

- Airport

- Bus stations

- Mall

Case

APP Promotion: Wego, HotspotShield


APP Download Case


Guide Page Video Ad

Case

APP Promotion: LAZADA


Result


- Download User = 15,396

- Period: One Month

Locations

- Airport

- Bus stations

- Mall

APP Download Case


Result

- Display PV = 2,521,961

- CPM = $ 2.2

- Period ：One Month

Locations

- Airport

- Restaurants

- Transportation

Website Promote Case

Case

APP Promotion: Aliaba Website


Successful CasesWebsite Promotion

Result

- Display PV = 4,178,743

- eCPM = $ 1.8

- Period : one month

Locations- Airport T1，T2，T3- Station\Bus etc- Mall

Website Promote Case

Case

Page Promotion：- H5 Game Website,

- WALLPAPERS Website

Successful CasesWebsite Promotion

zoomy media international proposal

Social Media