zoomsocial media kit
TRANSCRIPT
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 1ZOOMSOCIAL 2013
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 2
TABLE OF CONTENTS
3 WELCOME TO ZOOM MEDIA
4 THE ZOOMSOCIAL™ NETWORK
5 ZOOMSOCIAL™ VIDEO NETWORK
6 FIXED MEDIA
7 EXPERIENTIAL OFFERINGS
8 ZOOM360 INTEGRATION
9 THE ZOOMSOCIAL™ AUDIENCE
10 TALK ABOUT PURCHASING POWER
11 MEASURED MEDIA
11 LIGHT TV VIEWERS
12 YOU’RE IN GOOD COMPANY
13 OFFICES
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 3
WELCOME TO ZOOM MEDIA.Zoom Media is one of the world’s largest operators of place-based media networks. Offering digital, static, experiential and social media solutions, Zoom engages tens of millions of viewers as they workout in health clubs, compete in recreation centers and socialize in sports bars… providing advertisers high impact targeted audiences with 360 degree media integrations.
ZOOM MEDIA... building relationships between brands & active lifestyle consumers.
The ZoomSocial media platforms reach the nation’s young adults when they are out having fun in their favorite bars and nightlife destinations. ZoomSocial is used by bars, restaurants and nightlife venues across the country to entertain and communicate with their patrons. Through the network of 3,000+ bars, clubs, and restaurants in over 50 markets, advertisers can reach a socially active audience while they are spending time with friends and making new ones.
THE ZOOMSOCIAL™ NETWORK
ZOOM USAZOOMFITNESS™2,000 + HEALTH CLUBS
ZOOMSOCIAL™3,000 + BARS & NIGHTLIFE VENUES
ZOOMMURALS™TARGETED URBAN MARKETING
ZOOM EXPERIENTIALSAMPLING & PROMOTIONS
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 4
THE ZOOMSOCIAL™ NETWORKZoom is the dominant force in nightlife marketing, connecting with over 18 million bar & restaurant patrons every month in over 3,000 venues.
50+ DMAS
3,000+ LOCATIONS
VENUE SPECIFIC BROADCAST
NIELSEN MEASURED
VENUE TYPES
SPORTS BARS
NIGHTCLUBS
LOUNGES
RESTAURANTS
DANCE CLUBS
JAZZ CLUBS
COLLEGE BARS
LGBT VENUES
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 5
ZOOMSOCIAL™ VIDEO NETWORK
ZOOM DIGITAL SIGNAGE
All Digital Signage in Zoom’s Fitness Network run as 16:9 landscape ads.Digital Signage Ads in Zoom’s Fitness Network do not play audio content.
Zoom accepts the DPAA ‘‘Landscape HD 16:9’’ Standard Ad Unit. Can support full motion video (i.e. TV ad creative), Flash animation or static imagery.
Aspect Ratio: 16:9Dimensions: 1920 x 1080 HD 1080por 720p at 29.97 fps
Digital Format Accepted:• Adobe Flash –see production notes
• MP4 –see production notes
• Uncompressed AVI• Uncompressed QuickTime MOV
DIGITAL SIGNAGE SPECS
The ZoomSocial Video Network™ is custom branded for each venue and seen on overhead monitors typically located behind or adjacent to the venue’s bar. Video Network content features venue promotions (drink specials, menus, events), sports schedules, entertainment updates and real time social media messaging. Third party advertising includes Digital Signage.
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 6
FIXED MEDIA
ZOOM BACKLIT BILLBOARDS Zoom Backlits are illuminated billboards installed in high traffic areas of venue. Zoom provides unprecedented proof of performance supported by dedicated field teams throughout the country.
ZOOM CLASSIC BILLBOARDS Zoom Classics are non-illuminated billboards installed in restrooms. Zoom Classics facilitate gender specific campaigns reaching venue patrons in an intimate and private setting.
FormatTrim Size: 24.75” x 32.75” Visible Area: 24” x 32” Live Area: 22” x 30”
Color4 process + 1 tint on back
PaperOpalinePhotorealistic Paper
BACKLIT BILLBOARD SPECS
Trim Size: 13” x 17”Visible Area: 11.876” x 15.938” Live Area: 10.876” x 14.938”
Color4 process
PaperZoom prefers printing on paper with recycled content such as Chorus Art 80lb. Gloss Cover.
CLASSIC BILLBOARD SPECS
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 7
EXPERIENTIAL OFFERINGSZoom’s dedicated Experiential Marketing team provides an “in-house” approach of conceptualizing, producing and executing customized experiential programs. For over 10 years, Zoom has offered integrated marketing or stand-alone promotional programs to provide clients unique opportunities.
CUSTOM MEDIA
UNIQUE INSTALLATIONS
LAUNCH PARTIES
VIEWING EVENTS
BARWARE
CUSTOM DRINKS
PRODUCT SAMPLING
PR STUNTS
SOCIAL MEDIA LIVE
HIGHLIGHT PROGRAMS INCLUDE:
BLACKBERRY BBM DOMINATIONS
SWEDISH FISH “FISHTINIS” NIGHTS
JACKASS BATHROOM CHARACTERS
PRINGLES SAMPLING
DISNEY FRIGHT NIGHT COMIC-CON PARTY
WRIGLEY EXTRA SAMPLING
“HOW I MET YOUR MOTHER” VIEWING PARTIES
NFL NETWORK BAR SERIES
TIC-TAC BARWARE
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 8
ZOOM360 INTEGRATIONZoom integrates multiple media platforms to enhance the patron’s experience, promote venue menus and events and create extraordinary opportunities for advertisers. For nearly 82 minutes per visit, patrons are engaged with Zoom’s comprehensive integration of digital signage, static media, experiential marketing and mobile activations.
ZOOM DIGITAL SIGNAGE ZoomDS broadcasts venue promotions & menus, sports and entertainment news, sports, social media feeds and third party advertising.
ZOOM BACKLIT BILLBOARDS Zoom Backlits are illuminated billboards installed in high traffic areas of the venue.
ZOOM EVENTS Zoom’s award-winning experiential marketing integrated product sampling and events.
ZOOM SOCIAL MEDIAZoom leverages the extensive and intimate web site and social media networks of its bar and restaurant partners.
ZOOM CUSTOM MEDIACustom branded barware, napkins, decals and more promote brands throughout the venue.
ZOOM CLASSIC BILLBOARDSZoom Classics are non-illuminated billboards installed in restrooms.
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 9
THE ZOOMSOCIAL™ AUDIENCEZoomSocial patrons are affluent, educated, successful and hard to reach. They are early adopters, trendsetters and influentials. It’s hard to imagine a more desirable audience gathered in an environment they choose to be at, spending time socializing with friends.
AFFLUENT
$69KAVERAGE HHI
65/35MEN/WOMEN
127 INDEXPROFESSIONAL/MANAGERIAL
145 INDEXBACHELOR’S DEGREE/POST GRADUATE
134 INDEXLIGHT TV VIEWERS
GENDER BALANCED
SUCCESSFUL EDUCATED
INFLUENTIAL HARD-TO-REACH
Source: Nielsen On Location Measurement of ZoomSocial Fall 2009 P18+ and Source GFK MRI Doublebase 2012: Definition of ZoomSocial: 2+ times per month. Base A18-34.
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 10
TALK ABOUT PURCHASING POWERFASHION
Spent $250+ on shoes in last yearSpent $2,000+ on clothes in last yearBuy brands that reflect their style
AUTOMOTIVE
Most recent purchase was a compact carIdeal car - luxury and styleI research and compare as many vehicles as possible
TELECOM/TECHNOLOGY
Watched video clip on mobile phoneUse social networking site on mobile phone/smart phoneDownloaded an app in the last 30 days Tech-ThusiastsPlay games online
FOOD & BEVERAGE
Low calorie domestic beer drinkersHeavy drinkers of energy drinksBuy wine/beer at supermarket or convenience storeBuy food labeled “High Protein”Buy food labeled “Natural” or “Organic”Buy food labeled “Low Fat”
FINANCE
Use banking on mobile deviceAcquired auto insurance from websiteUse internet/online tax prep program/serviceHave a non-interest checking accountHave a cash back rewards credit card
ENTERTAINMENT
Attend sporting events Prefer to see movies on opening weekendAttend musical performancesPlay video gamesRented from Netflix in past 30 daysVery likely purchase a flat screen HDTV in the next 12 months
TRAVEL INDEX
Foreign or domestic travel with friendsForeign or domestic travel for businessBook foreign or domestic travel online
PERSONAL CARE
Scrub complexion care product usersSuntan lotion usersHeavy lip care users
Index219 209135
Index157 149116
Index260253
228 189140
Index260243201
174 161120
Index311184 172
123126
Index204 196 196175172 121
Index 246150139
Index224162146
Source: GfK MRI Doublebase 2012. Definition of ZoomSocial: A18-34 who go to bar 2+ times per month. Base: A18+
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 11
Zoom’s audiences are measured by The Nielsen Company consistent with the industry research guidelines of the Digital Place-Based Advertising Association (“DPAA”).
LIGHT TV VIEWERSMEASURED MEDIA
86 MINUTES DWELL TIME IN AREAS WITH ZOOMSOCIAL VIDEO NETWORK
7 VISITS PER MONTH TO HEALTH CLUB ON AVERAGE
AVERAGE VIEWER PARTY3 OTHER PEOPLE
THE ZOOMFITNESS AUDIENCE
34% MORE LIKELYTO BE LIGHT TV VIEWERS
83% A18-34HIGHER THAN ANY TV NETWORK
Source: Nielsen On Location Measurement of ZoomSocial Fall 2009 P18+ Source: GFK MRI Doublebase 2012: Definition of ZoomSocial: A18-34 who go to bar 1+ times per week. Base: A18+
ZoomSocial venue patrons are light television viewers who are constantly on the go. They spend hours each week outside of their homes, as they are busy, socially active, on the go consumers. Zoom is the ideal media for reaching this hard-to-reach but highly desirable audience.
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 12
YOU’RE IN GOOD COMPANYAT&T
BBC AMERICA
CBS
CHRYSLER
CLEARWIRE
COLGATE
COLUMBIA PICTURES
COMCAST
COMEDY CENTRAL
DIET COKE
DISNEY
EA
GENERAL MOTORS
H&M
HBO
HEINEKEN
HISTORY CHANNEL
HTC
HYUNDAI
J & J
JEEP
KAO BRANDS COMPANY
LAS VEGAS CONVENTION & VISITORS AUTHORITY
LITTLE BROWN AND CO
MERCK & CO, INC
MGM RESORTS INTERNATIONAL
MILLER LITE
MTV2
MY9
NATIONAL GEOGRAPHIC CHANNEL
NBA TV
OVERTURE FILMS
PARAMOUNT PICTURES
PBS
PERNOD RICARD
PROCTER & GAMBLE
RAY BAN
REEBOK
SHOWTIME
SKYY SPIRITS, LLC
SONY PICTURES
SPRINT
STOLICHNAYA VODKA
TIC TAC
TIME WARNER CABLE
TURNER
UNILEVER
US COAST GUARD
VERIZON
VH1
WARNER BROTHERS INTERACTIVE
WB SYNDICATION
WELLS FARGO
ZOOM MEDIA & MARKETING SOCIAL MEDIA KIT 13
OFFICES
NEW YORK, NY112 MADISON AVENUE,
8TH FLOOR
NEW YORK, NY 10016
T: 212-685-7981
F: 212-634-0041
CHICAGO, IL549 W. RANDOLPH,
SUITE 600
CHICAGO, IL 60661
T: 312-492-7871
F: 312-775-1732
LOS ANGELES, CA11340 WEST OLYMPIC,
SUITE 381
LOS ANGELES, CA 90064
T: 310-914-5800
F: 310-914-5011