zoom health care
DESCRIPTION
ZOOM Santé/ZOOM Gezondheid is sealed with the Belgian women weeklies Libelle/Femmes d'Aujourd'hui. Produced by the editorial staff of both titles, it is aimed at women in search of healthy tips & tricksTRANSCRIPT
![Page 1: ZOOM Health Care](https://reader033.vdocuments.us/reader033/viewer/2022061208/548b0445b47959606e8b4639/html5/thumbnails/1.jpg)
© 2011 AM Marketing – Sanoma Magazines Belgium.
a quantitative analysis based on CIM-PMPA 2009-2010female readers of Libelle and Femmes d’Aujourd’hui
Zoom Health Care
![Page 2: ZOOM Health Care](https://reader033.vdocuments.us/reader033/viewer/2022061208/548b0445b47959606e8b4639/html5/thumbnails/2.jpg)
© 2011 AM Marketing – Sanoma Magazines Belgium.
Editorial profile:• a reader’s directory in the maze of health issues• how to balance your life, preserve your
health, with notions of pleasure, freedom, tenderness and respect for self and others
Sealed with Femmes d’Aujourd’hui & Libelle: 1.104.000 women
Zoom is...
![Page 3: ZOOM Health Care](https://reader033.vdocuments.us/reader033/viewer/2022061208/548b0445b47959606e8b4639/html5/thumbnails/3.jpg)
© 2011 AM Marketing – Sanoma Magazines Belgium.
a serious approach with no commercial undertone
![Page 4: ZOOM Health Care](https://reader033.vdocuments.us/reader033/viewer/2022061208/548b0445b47959606e8b4639/html5/thumbnails/4.jpg)
© 2011 AM Marketing – Sanoma Magazines Belgium.
an in depth analysis of health subjects
![Page 5: ZOOM Health Care](https://reader033.vdocuments.us/reader033/viewer/2022061208/548b0445b47959606e8b4639/html5/thumbnails/5.jpg)
© 2011 AM Marketing – Sanoma Magazines Belgium.
a focus on beauty products sold in pharmacies
![Page 6: ZOOM Health Care](https://reader033.vdocuments.us/reader033/viewer/2022061208/548b0445b47959606e8b4639/html5/thumbnails/6.jpg)
© 2011 AM Marketing – Sanoma Magazines Belgium.
a collection of healthy food tips&tricks
![Page 7: ZOOM Health Care](https://reader033.vdocuments.us/reader033/viewer/2022061208/548b0445b47959606e8b4639/html5/thumbnails/7.jpg)
© 2011 AM Marketing – Sanoma Magazines Belgium.
Zoom is the perfect match
Source: CIM-PMPA 2009-2010, National, only women
I prefer buying healthy foodin%
women
ZOOM nat.
0 10 20 30 40 50 60 70 80 90 100
9
6
87
90
agreedisagree
![Page 8: ZOOM Health Care](https://reader033.vdocuments.us/reader033/viewer/2022061208/548b0445b47959606e8b4639/html5/thumbnails/8.jpg)
© 2011 AM Marketing – Sanoma Magazines Belgium.
Zoom appeals to interested women
![Page 9: ZOOM Health Care](https://reader033.vdocuments.us/reader033/viewer/2022061208/548b0445b47959606e8b4639/html5/thumbnails/9.jpg)
© 2011 AM Marketing – Sanoma Magazines Belgium.
Interested in healthy diet
Use more than once/week OR more than once/dayin%
Source: CIM-PMPA 2009-2010, National, only women
vitamins/minerals
diet/light products
omega 3/6
0 5 10 15 20 25 30 35 40 45 50
44
18
20
39
18
18
women, 12+ ZOOM nat.
![Page 10: ZOOM Health Care](https://reader033.vdocuments.us/reader033/viewer/2022061208/548b0445b47959606e8b4639/html5/thumbnails/10.jpg)
© 2011 AM Marketing – Sanoma Magazines Belgium.
Seek balance
women, 12+ ZOOM nat.
vitamins/minerals
diet/light products
omega 3/6
Use once a week OR more than once a monthin%
Source: CIM-PMPA 2009-2010, National, only women
0 5 10 15 20 25
17
23
15
19
22
14
![Page 11: ZOOM Health Care](https://reader033.vdocuments.us/reader033/viewer/2022061208/548b0445b47959606e8b4639/html5/thumbnails/11.jpg)
© 2011 AM Marketing – Sanoma Magazines Belgium.
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