Zookeepers & Ballerinas Welcome

How are you unique or diversified; What set you apart?

How might this be valued by a school, employer, or other people?

How could you build on this to get into a top B-school or career?

Internal Scanning: Organizational Analysis

(Rents & Resources)

What the Firm (or you) Might Do

SustainableSustainableCompetitiveCompetitiveAdvantageAdvantage

Chapter 3Chapter 3

External EnvironmentExternal Environment

Five Forces AnalysisFive Forces Analysis

Chapter 4Chapter 4

Internal EnvironmentInternal EnvironmentResources, Capabilities and Core CompetenciesResources, Capabilities and Core Competencies

What the Firm (or you) Can Do

Resource Assets

Money Plant Equipment Building Land

People (Intellectual

Capital, Experience, Loyalty) Technology (Patents,

Know-how)

Reputation (Customer Loyalty and Brands)

Other (Suppliers and Connections, ?)

Tangible Intangible

What you have to work With...

“Some genius invented the Oreo. We’re just living off the inheritance.”

CapabilitiesCapabilities What a firm Does...

Car + ability to drive transportation

Parking lot + creativity Calif. Adventure

Core (Distinctive) CompetenciesCapabilities w/strategic value (VRIO)

Valuable - Desired by customers

Rare - Possessed by few others

Inimitatable - Not easy to copy

Organization Fit - Fits with culture, HR, laws, etc

Honda (MPG innovations)

Pepsi (distribution)

Disney (creative entertainment)

Resource (Distinctive Competency)

Profitability

Scarce (supply) + Valuable (demand)

Resources Economic Rents

ER = above normal profit “Nilla” vs. Albertson’s brand wafers

$3.99 vs. $1.99

Recardian rents (David, 1772-1823)

Land Distribution Theory

Unique location, first-mover, reputation

Coke, Disney, Nilla

These are long-lived

Slow-Cycle Resources

Schumpeterian rent (Joseph, 1883-1953)“Creative Destruction”

Life Cycle of Innovation (iPod) Invention Innovation Diffusion

Fast-Cycle Resources

Conclusion

Know what you have

Find how to combine them

Understand your time horizon

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Surviving Job Interviews

Interviewing Overview

Preparing for Interview

Learning about interviewers

Pre-interview Preparations

The Actual Interview

Marketing yourself

Follow up

Preparing for the Interview Where to interview

Start with least favorite place Informational Interviewing

Research the organization Know history, facts and figures, key people

Get prepared Clothes (purchase, iron, shine, cut hair) Resume (transcript, business cards, folder,) Dry Run (practice and drive by the day before)

Learning about Interviewers

4 Interviewer Types The talker The know-it-all The nervous wreck The professional interviewer

Goal: Make the interviewer feel good about the interview

Pre-Interview Preparations

Dress conservatively – no piercing

No cologne, food, gum, smoking, bad breath

Come by yourself

Arrive Early

Be Nice to Everyone

Interview Etiquette Make Eye-contact

Firm Handshake with Right Hand

Ask and use their name

Respect before comfort

Take notes

10 Common Interview Questions

1. Tell me about yourself.2. Why should we hire you?3. What are your major strengths?4. What are your major weaknesses?5. What sort of pay do you expect to receive?6. How does your previous experience relate to our

position/organization?7. What are your plans for the future? (5 years)8. What will your former employers/references say about

you?9. Why are you looking for this position/organization?10. Why don’t you tell me about your personal situation?

Follow-Up Review or take notes

Send thank-you card (immediately)

Follow up Anything you said Make appointment to call

Reflect, Reward and Relax