zoo project portfolio - gecko group · zoo knoxville asian trek - interactive tiger wall hands-on...
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communications designbranding | marketing | exhibits | multimedia | environmental
Z O O P R O J E C T P O R T F O L I O
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BUILDING THE BEST VISITOR EXPERIENCE WITH ZOO PARTNERS
At Gecko Group, we believe that strong collaboration makes the best projects come to life. And creativity is often sparked by a great conversation.
Over the past 25 years, we have taken our philosophy to Zoos and Aquariums around the country. Along the way, we have helped create engaging exhibits and comprehensive wayfinding programs, all with a strong brand presence and the goal of uplifting the visitor experience in every possible way. From the very beginnings of developing a project to the final installation, we remain steadfast partners throughout the process. Explore some of our work, and let’s talk about what we can create together.
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CLEVELAND METROPARKS ZOOExhibit Logo and Signage
BrandingWe have extensive experience creating powerful brand systems for institutions, exhibits, and programs. Working closely with each client, we work to create a visual vocabulary to communicate their unique story.
BRAND ASSESSMENT
BRAND STRATEGY DEVELOPMENT
IDENTITY DESIGN
STYLE GUIDE CREATION
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NASHVILLE ZOO AT GRASSMEREBrand Signage for the Entry Village
NASHVILLE ZOO AT GRASSMEREExhibit Logo
ZOO KNOXVILLEExhibit Logo
PHILADELPHIA ZOOSculptural Logo Entrance Sign
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“Zoo animals are ambassadors for their cousins in the wild.”~ JACK HANNA, DIRECTOR EMERITUS, COLUMBUS ZO O
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NASHVILLE ZOO AT GRASSMEREExpedition Peru: Trek of the Andean Bear
ExhibitsFrom early conceptual planning through final installation, we are adept at creating cohesive, memorable exhibit experiences.
EXHIBIT DEVELOPMENT
FULL DESIGN SERVICES
RENDERINGS
BUDGETING & VALUE ENGINEERING
CONSTRUCTION DRAWINGS
BID CREATION & FABRICATOR MANAGEMENT
PROJECT MANAGEMENT
INSTALLATION SUPERVISION
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Meadow Garden
JACKSONVILLE ZOORange of the Jaguar
ZOO KNOXVILLEAsian Trek
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LONGWOOD GARDENSMeadow Garden
GraphicsWhether it’s interpretive graphics, wayfinding components, or marketing materials, we incorporate strong, effective graphic design solutions into every project.
INTERPRETIVE DESIGN
ILLUSTRATION & PHOTOGRAPHY
ICON & INFOGRAPHIC DESIGN
PRINT AND DIGITAL GRAPHICS
SIGNAGE
PROJECT & VENDOR MANAGEMENT
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NASHVILLE ZOO AT GRASSMEREExpedition Peru: Trek of the Andean Bear
MARYLAND ZOOPenguin Coast
NASHVILLE ZOO AT GRASSMEREKangaroo Kickabout
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“For a child – or even an adult – being in the presence of a living, breathing animal, knowing the way it smells, looking into his or her eyes, and above all, sensing its “being-ness” can be a life-changing experience.”~ JANE GO ODALL, PRIMATOLO GIST
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ZOO KNOXVILLEAsian Trek - Interactive Tiger Wall
Hands-onWe know the importance of engaging visitors- big and small- in hands-on learning. With our zoo partners, we create compelling, fun tactile and digital interactive experiences to increase understanding and enjoyment.
INTERACTIVE DESIGN & DEVELOPMENT
CONTENT DEVELOPMENT
PROTOTYPING & TESTING
PROJECT MANAGEMENT
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ELK COUNTRY VISITOR CENTERActivity Stations
CLEVELAND METROPARKS ZOOAfrican Elephant Crossing - Interior Barn Interactive Wall
NASHVILLE ZOO AT GRASSMEREExpedition Peru: Trek of the Andean Bear - Guinea Pig ID Spin Wheel
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PHILADELPHIA ZOOStreetscape Improvement Project
Environmental For visitors, the zoo experience includes everything, from the parking lot to their favorite exhibit and all the spaces in between. We design attractive environmental components to help create a memorable experience for the brand and exhibits.
DESIGN
PROTOYPES & MOCK-UPS
CONSTRUCTION DRAWINGS
BID CREATION & FABRICATION MANAGEMENT
PROJECT MANAGEMENT
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NASHVILLE ZOO AT GRASSMEREThemed Building and Code Signage, and Ticketing Monitor System
MARYLAND ZOOLogo Signage and Ticketing Monitor System
JACKSONVILLE ZOOThemed Restaurant Signage
ZOO KNOXVILLESymbol and Animal Illustrations for Pagoda Building
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“Zoos and Aquariums have this incredible responsibility and power to actually change the way many of us think of conservation and wildlife.”~ DR. M. S ANJAYAN, EXECUTIVE VICE PRESIDENT & SENIOR S CIENTIST,
CONSERVATION INTERNATIONAL
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NASHVILLE ZOO AT GRASSMEREEntry Village Themed Wayfinding Sign
Wayfinding Visitors need to easily find their way from one location to the next. Wayfinding is critical for a positive visitor experience. We have tools to evaluate existing wayfinding and provide solutions for creating the best possible navigation system for all.
SITE ASSESSMENT & EVALUATION
MESSAGE SCHEDULES & SITE PLANS
PROGRAMMING
WAYFINDING & MAP DESIGN
ICON ILLUSTRATION
PROTOYPES & MOCK-UPS
CONSTRUCTION DRAWINGS
SIGNAGE & DIGITAL SOLUTIONS
PROJECT MANAGEMENT
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MARYLAND ZOOWayfinding Orientation Kiosk
NASHVILLE ZOO AT GRASSMEREParking Lot Identification System and Regulatory Signage
JACKSONVILLE ZOOParking Lot Vehicular Wayfinding Signage
ELK COUNTRY VISITOR CENTERPedestrian Wayfinding
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NASHVILLE ZOO AT GRASSMEREExpedition Peru: Trek of the Andean Bear
Donor We know that the generous folks who financially support your work are vital to your success. We work with our Zoo partners to create unique donor recognition systems to ensure they are acknowledged and appreciated.
DONOR PROGRAMMNG
CUSTOM DESIGN SOLUTIONS
THEMED SIGNAGE
DONOR WALLS AND SCULPTURE
DIGITAL DONOR SOLUTIONS
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NASHVILLE ZOO AT GRASSMEREExpedition Peru: Trek of the Andean Bear Title Sponsor Signage
PHILADELPHIA ZOOKidZoo U Donor Recognition Signage
MARYLAND ZOOPenguin Coast Donor Sculpture and Tribute
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“More than 200 million guests will visit AZA members in the coming year...they will leave with a better understanding, empathy, and inspiration for the animals they see and the need to protect their wild brethren and their homes.”~DAN ASHE, PRESIDENT AND CEO OF THE ASSO CIATION OF ZO OS AND AQ UARIUMS (AZA)
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FAIRMOUNT WATERWORKSMighty Mussel Website
Digital Whether it’s an onsite digital interactive, immersive video projection, or an associated online experience, we help create compelling digital experiences. Our understanding of new technologies and team of digital partners, means we find the perfect solution for every need.
CONTENT DEVELOPMENT
COPYWRITING
WEB DEVELOPMENT & DESIGN
STORY BOARDS
TOUCH SCREEN INTERACTIVES
PROJECTION MAPPING
PROGRAMMING
HARDWARE SPECIFICATION
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NASHVILLE ZOO AT GRASSMEREExpedition Peru: Trek of the Andean Bear – Bears of the World Interactive Touchscreen and Quiz
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NASHVILLE ZOO AT GRASSMEREExpedition Peru: Trek of the Andean Bear
CONTENT DEVELOPMENT
INTERPRETIVE PLANNING
INTERPRETIVE WORKSHOPS
MASTER PLANNING
RESEARCH
COPYWRITING & EDITING
EVALUATION METHODOLOGIES
ONSITE SURVEYING
DATA ANALYSIS
REPORTING & RECOMMENDATIONS
Interpretation & Evaluation Creating an exhibit can be daunting. Understanding what your visitor knows and wants to learn can help. Our team creates custom evaluation plans and analyses to guide the interpretation of your exhibit story.
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MARYLAND ZOOPenguin Coast
LONGWOOD GARDENSMeadow Garden
NASHVILLE ZOO AT GRASSMEREMeerkat Interpretive Sign
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NASHVILLE ZOO AT GRASSMEREWildWorks Glabal Conservation Program Signage
CONTENT DEVELOPMENT
COPYWRITING
BRANDING
INTERPRETIVE DESIGN
GRAPHIC DESIGN
ConservationMessaging One of the most important roles in any Zoo is spreading the word about conservation. We bring conservation messaging into traditional signage as well as create branded programs around unique conservation efforts. Informing your visitor is key to impacting change.
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NASHVILLE ZOO AT GRASSMEREWildWorks Glabal Conservation Program Logo and Signage
NASHVILLE ZOO AT GRASSMEREExpedition Peru: Trek of the Andean Bear
MARYLAND ZOOPenguin Coast
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“Simply keeping an endangered animal in a zoo is not conservation. The zoo must engage the public in meaningful education around the plight of animals in the wild, and contribute financially to meaningful conservation projects around the world.”~ AZZENDINE D OWNES, PRESIDENT AND CEO OF INTERNATIONAL FUND FOR ANIMAL WELFARE
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LET’S WORK TOGETHER!
Gecko Group is a communications and design firm with over 25 years experience working with zoos and aquariums. We are collaborative professionals who work to understand the needs of your audience and how to translate that into unique, intuitive, and fun visitor experiences.
For more information about these projects or collaborating with Gecko Group, contact usat 610-430-0305 or [email protected].
SELECT CLIENTS:
Adventure Aquarium
Bartram’s Garden
Cleveland Metroparks Zoo
Department of Conservation & Natural Resources
Elk Country Visitor Center
Jacksonville Zoo & Gardens
John James Audubon Center at Mill Grove
Longwood Gardens
Louisville Zoo
Maryland Zoo in Baltimore
Nashville Zoo at Grassmere
National Aquarium
National Park Service
Philadelphia Zoo
Tyler Arboretum
Zoo Knoxville
AZA AWARDS:
Range of the Jaguar, Jacksonville Zoo
African Elephant, Cleveland Metroparks Zoo
Penguin Coast, Maryland Zoo
GECKO GROUP IS A PROUD INSTITUTIONAL MEMBER OF THE FOLLOWING ORGANIZATIONS:
Association of Zoos and Aquariums (AZA)
National Association for Interpretation (NAI)
Mid-Atlantic Assocation of Museums (MAAM)
National Association for Museum Exhibition (NAME)
Society for Experiential Graphic Design (SEGD)
American Alliance of Museums (AAM)
Pennsylvania Federation of Museums
New England Museum Association (NEMA)