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Page 1: ZOO is the antidote to the - Bauer Media - Bauer Media › uploads › Zoo.pdf · 2018-10-16 · ZOO is the antidote to the pressures of being a British 21st Century male. It lives
Page 2: ZOO is the antidote to the - Bauer Media - Bauer Media › uploads › Zoo.pdf · 2018-10-16 · ZOO is the antidote to the pressures of being a British 21st Century male. It lives

ZOO is the antidote to the pressures of being a British 21st Century male. It lives for today, worries tomorrow covering girls, sport, music, film and technology in a cheeky tone.

ZOO gives it to you straight, giving men what they really want – laughs, girls, sport,– in an easy read, whether that be in print, digital or online.

THE

MISSION

Page 3: ZOO is the antidote to the - Bauer Media - Bauer Media › uploads › Zoo.pdf · 2018-10-16 · ZOO is the antidote to the pressures of being a British 21st Century male. It lives

Males aged between 18-35 with a core age of 25-35. Defined by attitude rather than age, the reader is mainly single, works full time and is blue collar. Looking good is important, but more importantly readers like to have a laugh with mates and be seen as funny.

THEREADER

Page 4: ZOO is the antidote to the - Bauer Media - Bauer Media › uploads › Zoo.pdf · 2018-10-16 · ZOO is the antidote to the pressures of being a British 21st Century male. It lives

Think ZOO magazine and you think amazing covergirls, the hottest female celebrity names and stunning exclusive shoots. But each week ZOO also covers the biggest, boldest, funniest and most shocking stories.

Whether hitting the front lines with MoD Special Forces, exposing El Salvador’s deadly prisons, reporting live from the biggest tech expos and car shows or having a laugh with Hollywood superstars, each week ZOO offers readers a mix of informative, expert and entertaining content.

With unique access, beautifully delivered and succinctly written into gripping 10-minute reads, ZOO takes you to places you would never expect.

FEATURES

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NO WONDER FOOTBALLERS LOVE READING ZOO SPORT. AS STEVEN GERRARD ONCE SAID: “IT HAS EVERYTHING YOU WANT IN ONE PLACE.”

Men obsess about sport – and nobody is more obsessive than ZOO magazine. Each week the magazine delivers original sports content, featuring the biggest names and events.

With incredible access, unique franchises and hard-hitting columnist David Haye, ZOO magazine does it all: batting in the nets with Jimmy Anderson, talking tactics with Jose Mourinho and following its own sponsored racehorses. What’s more, much-anticipated annual brand events – such as the long-running Football Awards and Premier League season previews – take readers inside the sports they love.

SPORT

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GET IN TOUCH!

EMAIL [email protected] TXT 07786202210* TWITTER @ZOO FACEBOOK FACEBOOK.COM/ZOOMAGAZINE

JOKER OFTHE WEEK!

22 W W W. Z OO T ODAY. COM

Distance training Before you ever criticise someone, walk a mile in their shoes.

That way, you’re a mile away, and you have their shoesBRIAN,Via email

Loo-sing hope Someone broke into a police station and stole the toilet.

Police are looking into it, but they have nothing to go on.LEN, Devon

Crystal clear My local funeral directors have started to advertise a new glass coffin.

Will it be popular? Remains to be seen! MICHAEL HARGREAVES,Pontefract

Food frenzyI was the photographer at a vegan wedding this weekend.

They kept getting mad when I asked them to say “cheese”. PAUL JONES, Tottenham

Ghostly claims I failed to pay an exorcist to properly get rid of the ghost haunting my house.

Now, my home’s been repossessed.CAL MACKAY, Newhaven

Ill communication I answered the phone

today and all I heard was sneezing.

F**king cold callers! BEN HART,Via email

ROB BECKETT

I ’m moving to Coronation Street.

Funny looking blokes getting f it birds?

I ’d clean up!

GENIUS ONE-LINER I used to be a pantomime horse. I quit while I was a head.STEWART FRANCIS

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Joker Of The Week wins an Xbox One and a ZOO goodie bag!

23 W W W. Z OO T ODAY. COM

Squeaky cleanI’ve started to play football with a team made up of people who work in a laundry.

We’re no good up front, but great at keeping clean sheets.ROBBIE SMITH,via email

Easily pleased As a moth, I used to think life was shallow and futile, with very little to get excited about.

Then, I saw the light. RORY KEAL,Winchester

JACK WHITEHALL

I love Countdown. I t ’s a Brit ish institution, l ike

Doctor Who. Every couple of years, the main guy

dies and is then regenerated by another white man.

Bready cleverI just heard a woman say she only ever eats brown bread. As if there’s anything else you can do with it.A DA M HESS@A DA MHESS 1

Sneaky axis Never go into business with someone who’s obsessed with graphs. They’ll always be plotting behind your back.TONY COWARDS@T ON YCOWA RDS

Social leechSometimes when I’m feeling lonely, I remember that I’m part of the nation’s largest, most reliable 4G network.BLOPT@BL OP T

Grave mistakeBroke into the home of a Goodfellas actor, but got caught by his children. I’d have got away with it too, if it wasn’t for those Pesci kids.JAMES MARTIN@P UNDA MEN TA L ISM

Mountainous mind-set Have you ever wondered why mountain climbers rope themselves together?

It’s to stop the sensible ones going home. PAUL, via email

All about the accent Mamma Mia: classic Abba track, or a Yorkshire kid telling his mum he’s arrived? STEVEN, via text

Speedy advice Chris is going speed dating and is very nervous, so he asks his mate Michael for some advice. “The key to a woman’s heart is to agree with whatever she says,” says Michael.

“Whatever she likes, say you like as well. Whatever her interests are, say they’re your interests.”

Chris arrives at the speed-dating centre and finds himself sat in front of a gorgeous brunette. “I won’t waste time,” she begins. “I like nothing more than going down on a bloke all night!”

“Me, too!” says Chris. KEVIN,via email

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CAPTION COMPETITION! Tweet or text us your wittiest caption to get your name in the mag, using #CAPTIONCOMP

Nothing is more important in the ZOO audience’s world than having a laugh – and each week the mag is packed with the best new gags, topical news spins and comedy compilations.

Nobody is safe from ZOO’s irreverent humour; Vladimir Putin, Sepp Blatter or David Cameron. Packed full of the latest stand-up jokes, from the first page to almost the last, ZOO never fails to raise a smile.

And this inclusive humour drives the audience to engage in sending ZOO their jokes, stories and pictures; the ZOO Your Shout page is packed each week with a raucous mix of funny pets, pranks, injuries and banter. ZOO is like the best mate the reader always wanted, who always brightens the day.

COMEDY

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ZOO FOOTBALL AWARDS ZOO’s annual awards rounds off

every Premier League season by celebrating the stars, moments and teams of the campaign. With incredible access to the biggest names in football, down to the grass roots of the football league, ZOO presents the only football awards voted for by the fans. Each year the campaign across print, digital and social media brings in tens of thousands of votes, with ZOO bridging the gap between fans in the pubs and the stars on the pitch.

BRITAIN’S COOLEST MANZOO’s calendar year traditionally starts with the Britain’s Coolest Man announcement. The ZOO audience votes for the Brit they think rises above all others in the cool stakes. Previous winners include Noel Gallagher, magician Dynamo, musician Example and boxers Carl Froch and Carl Frampton. Who will win next year? Only the ZOO audience can decide…

GAME ONZOO’s video blog franchise presents regular exclusive content, previews and verdicts on all of the biggest gaming news, all delivered with expert knowledge and humour by our covergirl Lucy Collett. Available to view via ZOOtoday.com, ZOO’s Facebook page and YouTube channel, ZOO reports from all the biggest gaming events with incredible access and a unique delivery.

EDITORIAL EVENTS

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DIGITAL EDITION

In September 2013, ZOO joined a new platform with an interactive tablet edition that reached a whole new audience beyond its print format, available via an app on Apple’s iTunes and Google’s Play Store.

With additional content, wallpapers, embedded video and other extras, it is the perfect easy commuter read via handheld devices, easily accessible on a smartphone or tablet.

Special editions - such as Girls Of ZOO, 2014 World Cup Guide, 2014-15 Premier League Guide and 2015 calendar - offer readers free content, while a quarterly sampler allows new readers a chance to experience ZOO’s mix of girls, comedy, sport and features for free.

DIGITAL

ZOO’s multiple social media channels ensure the brand is kept at the forefront of its audience’s mind wherever they are, whatever they’re doing, 24/7.

The ZOO Facebook page posts ZOOToday.com’s best selection of wide-ranging content, and the web’s most shareable videos to more than 2.5m fans, while its Twitter page also allows the brand to engage directly with more than 310k followers –

reacting to topical events with the inimitable ZOO sense of humour, whether it’s Jose Mourinho’s latest outburst or a politician making a fool of themselves.

ZOO also brings its audience behind the scenes of life at the magazine with its popular Instagram and Snapchat accounts, allowing followers to connect directly with the brand. If it matters to the ZOO reader, it matters on ZOO’s social media.

ZOOTODAY.COM is the online home of Britain’s only men’s weekly, and provides readers with all the girls, games, movies, news and funny stuff they need to keep them entertained 24/7. The website has a stream of new content uploaded throughout the week, pushed out to our near-3million social media following. If something’s worth knowing and sharing with your mates, it’ll be on ZOOTODAY.COM

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AD RATES Display:Single Page ROM: £1,000Single Page FH/ Rel: £1,100DPS: £1,980Half page: £550

Advertorials:Full page advertorial: £1,428 + productionDPS advertorial: £2,570 + production

Inserts:Bound-in/ tip-on: £45 CPM + backing pageLoose insert: £45 per ’000

CONTACTS ZOO – ADVERTISING BRAND DIRECTORHannah Preston0207 295 8583

CLASSIFIED SALE MANAGERKaren [email protected] 468288

FOR ALL ADVERTISING [email protected]

ZOO - EDITORIALEDITORDamien McSorley

DEPUTY EDITORGiles Milton

WEB & DIGITAL EDITORJon Moody

PRODUCTION EDITORJon Sever