zonta club of rochester 16 days of activism against gender violence campaign november 25 –...
TRANSCRIPT
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Zonta Club of Rochester
16 Days of Activism Against Gender Violence Campaign
November 25 – December 10
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Candlelight Vigil
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Facebook Posts
Our first posts – before the campaign and to begin the campaign, a copy of prepared remarks for the vigil.
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Facebook Posts
The Hillary Clinton post had a reach (number of people seeing it) around 4 times higher than our average campaign post.
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Facebook Posts
Second only to the post announcing the vigil was the virality of the Day 7 post with the link to Zonta International Rawanda FieldNotes. Almost a quarter of the people who viewed this post shared it with their friends.
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Facebook Posts
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Facebook Posts
The statistics on these, as with the posts on the previous page, were about the same – similar numbers of people looking, commenting on, and sharing the posts.
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Facebook Posts
The number of people viewing Day 15 with a link to the Zonta Club of Rochester web page was astounding – a reach that was 10 times above average for this campaign with a very high virality of24%! (Thanks to all you Zontians who shared this post!)
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Facebook Metrics for Campaign
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 170
50
100
150
200
250
ReachEngaged UsersTalking About ThisVirality
ZI
Clinton
Zonta Rochester
Violence/Cancer ZCR
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CWGL Staff with 2012 16 Days Bracelets
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Lessons Learned
• Plan campaign early• Extend formal invitations to groups we support
asking for their support• Use the press release information given by Rutgers• Prepare posts ahead of time; lean more heavily on
Zonta links• Have a central location for the opening ceremony• Have contingency ready for inclement weather
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16 Days Around the World
Sri Lanka
Ireland
Brazil
Nigeria
South AfricaLibya
Kyrgyzstan