1

CloudMedTourism ® ThoughtWare System:

Medical Tourism; Health Tourism and Wellness

Tourism Management

CloudMedTourism ® provides a holistic, end-to-end, integrated

solutions and technologies accounting for f the similarities and

differences between Medical; Health and Wellness Tourism

Management requirements

CloudMedTourism ® is a Closed Loop Management System

enabling Right-time or Real-time Alerts, Monitoring and Control

and as well BI (Business Intelligence) reporting

2

Cloud CRM Systems has been founded in 2014 by David Saltoon.

The company specializes in the development and implementation of

modular cloud ThoughtWare suites (ThoughtWare offers

methodology and best practices embedded in software)

We utilize Zoho CRM and some other Zoho technologies, as the

basic infrastructure of the suites and we are developing our

proprietary methodology, applications and functionality on this solid

ground.

We have acquired considerable expertise in system customization,

rapid deployment, and comprehensive assimilation in the fields of

CRM, integrating digital and conventional marketing and sales

strategies, as well as project management, training, and support

systems.

We focus on promoting the management, marketing, sales and

profitability of start-up enterprises (growing new ventures) and

growing SMBs.

Cell: 972 - 54-4900148

http://crmsystems.co.il/

david@crmsystems.co.il

enterprises (growing new ventures) and growing SMB based on

facts and experience.

3

Medical Tourism; Health Tourism and Wellness

Tourism Management

Main Topics

CloudMedTourism ® ThoughtWare System

After comprehensive research and close cooperation with Medical and

Health Tourism companies in Israel we have developed a unique

ThoughtWare (Methodology+Software) system for Medical, Health

and Wellness Tourism Management - CloudMedTourism ®

CloudMedTourism ® provides a holistic, end-to-end, integrated

solutions and technologies accounting for f the similarities and

differences between Medical; Health and Wellness Tourism

Management requirements.

CloudMedTourism ® is a Closed Loop Management System

enabling Right-time or Real-time Alerts, Monitoring and Control

and as well BI (Business Intelligence) reporting

CloudMedTourism ® enables easy and rapid implementation and

tailored customization to fit the unique organizational needs.

We have utilized Zoho CRM and some other Zoho technologies

as the basic infrastructure of the system and on this solid ground

we have developed our proprietary methodology, applications and

functionality.

CloudMedTourism ® ThoughtWare at a Glance

1. Functionality

Focusing on Customer Experience and Engagement and

accounting for the similarities and differences between Medical;

Health; and Wellness Tourism Management requirements

CloudMedTourism ® System deals with seven framework issues:

4

1. Marketing: Customer Acquisition- Integrating Digital and

Conventional Strategies

2. Customer Acquisition- Sales Business Processes

3. Patient Management and Continuum of Care

4. Operations and Logistics

5. Administration, Finance and Billing

6. Multi-Disciplinary collaboration

7. Effective Use of Resources

5

2. Managerial Aspects

CloudMedTourism ® System provides a holistic, end-to-end,

integrated solutions and technologies for the medical tourism,

healthcare and wellness organizations

It is a Closed Loop Management System enabling Right-time or

Real-time Alerts, Monitoring and Control and as well BI (Business

Intelligence) Reporting

CloudMedTourism ® - Looking Deeper Inside

Nomenclature – What is meant by?

Health Tourism

Medical Tourism

Wellness tourism

TRAM Research displays the relation between these terms by the

following Figure:

6

TRAM Research- Palmer, Robert, Richard, Greg and Dodd, Diane (Editors), Medical tourism: A global Analysis- Tourism Research and Marketing, (2006) , 1-9

Definitions of medical tourism and health tourism by OECD

report (Extracts)

"For the purposes of this report we define medical tourism as when

consumers elect to travel across international borders with the

intention of receiving some form of medical treatment. This

treatment may span the full range of medical services, but most

commonly includes dental care, cosmetic surgery, elective

surgery, and fertility treatment. Setting the boundary of what is

health and counts as medical tourism for the purposes of trade

accounts is not straightforward. Within this range of treatments, not

all would be included within health trade. Cosmetic surgery for

aesthetic rather than reconstructive reasons, for example, would

be considered outside the health boundary (OECD, 2010, pp.30-

Medical tourism is related to the broader notion of health tourism

which, in some countries, has longstanding historical antecedents

of spa towns and coastal localities, and other therapeutic

landscapes. Some commentators have considered health and

medical tourism as a combined phenomenon but with different

emphases. Carrera and Bridges (2006, p.447), for example, define

7

health tourism as ―the organised travel outside one‘s local

environment for the maintenance, enhancement or restoration of

an individual‘s well-being in mind and body‖. This definition

encompasses medical tourism which is delimited to ―organised

travel outside one‘s natural health care jurisdiction for the

enhancement or restoration of the individual‘s health through

medical intervention".

Medical Tourism: Treatments, Markets and Health System Implications: A scoping

review; Published by: OECD Directorate for Employment, Labour and Social Affairs

According to Wikipedia:

Wellness tourism is travel for the purpose of promoting health and

well-being through physical, psychological, or spiritual activities.[1]

While wellness tourism is often correlated with medical tourism

because health interests motivate the traveler, wellness tourists

are proactive in seeking to improve or maintain health and quality

of life, often focusing on prevention, while medical tourists

generally travel reactively to receive treatment for a diagnosed

disease or condition

The Challenges of Medical/Health Tourism Management

Medical tourism management requirements are very different from

Health Information Systems requirements and Hospital

Management and Information Systems requirements (though there

are very few similarities)

Medical tourism management does not start when the

patient walks into the hospital/clinic door, however

choosing the RIGHT DOOR for the patient is the very

crucial decision of Medical/Health/Wellness tourism

management.

The RIGHT DOOR relates to the staff, the

facilities...which will guarantee that the patient is best

treated (even if exceeds the projected budget) and

8

that the patient's and his family expectations are met.

From the marketing point of view the focus is on very

positive Customer Experience and Engagement.

Apart the RIGHT DOOR challenge there are the

challenges of managing quite complicated tasks of

interactions, coordination and relationships with the

numerous STAKEHOLDERS of the Medical tourism

company

A partial list of the STAKEHOLDERS will illustrate the

scope of interactions, coordination and relationships

facing the staff of the Medical tourism company:

Potential Customers/Patients

Customers/Patients

Aftercare Customers/Patients

Expert Physicians

Various Hospitals/Clinics

Various Hospital Administrators

Various Hotels

Various Transportation Companies

Flight Companies

Ad hoc Patient's Assistants

9

These tasks come on top of the seven professional

functionalities that we have briefly introduced:

1. Marketing: Customer Acquisition- Integrating Digital and

Conventional Strategies

2. Customer Acquisition- Sales Business Processes

3. Patient Management and Continuum of Care

4. Operations and Logistics

5. Administration, Finance and Billing

6. Multi-Disciplinary collaboration (apart from interactions,

coordination and relationships management)

7. Effective Use of Resources

To meet all the above mentioned challenges (and few more) we

have developed (and implemented successfully on numerous shop

floors) the CloudMedTourism ® ThoughtWare System

CloudMedTourism ® ThoughtWare System:

The Technology Solutions for the Medical/Health Tourism

Management

CloudMedTourism ® is a modular system based on Zoho CRM

and some other Zoho technologies.

The system has been designed to meet Medical; Health and

Wellness Tourism Management requirements.

It is easily and rapidly implemented enabling tailored customization

to fit specific organizational needs.

All modules and technologies work in tandem thus creating an

end-to-end, integrated solution which accounts for the similarities

and differences between Medical; Health and Wellness Tourism

Management requirements.

10

Partial listing of technologies/sub-systems:

Zoho CRM specifically customized for CloudMedTourism ®

ThoughtWare System thus meeting the Medical; Health and

Wellness Tourism Management requirements and at the

same time maintaining all the proven benefits of Zoho CRM.

Integration of Digital and Conventional Marketing

Lead Generation, Capture and Assessment

Leads acquisition from multiple domains

Consolidating leads from different channels

Social networking

Marketing and promotional campaigns

Utilizing social networks for marketing and promotional

campaigns

Surveys

Patient management

Patient Portal and Self-Service - improving the patient's

Experience and Engagement

Collaboration of expert physicians and follow-up after-care

physicians

Content and Documents management

Contract Management

Sales Business Processes and Automation

Work flow automation

Vendor Management

Operations and Logistics Management

Please pay specific attention of being CloudMedTourism ® a

Closed Loop Management System enabling Right-time or Real-

time Alerts, Monitoring and Control and as well BI (Business

Intelligence) reporting

The backbone activities and reporting examples are illustrated by

the following Figures:

11

12

13

14

.