zlong games
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China Innovatiereis 2008
Overview
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• Born in Laren, the Netherlands
• Business administration Erasmus University
• Marketing Manager Media Republic Amsterdam
• Studied Chinese at China Normal University
• International Sales Zlong Games
• Business Development Spill Group Asia
Thijs BosmaBusiness Development Manager Spill Group
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Zlong Games
About Zlong games
Cases Zlong Games• Casual Games
• Flash Games• Downloadable Games
• Serious Games
Cooperation Holland & China• Zlong Games more independent• Working Together with Chinese
End
March 31Monday
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HistoryZlong Games
• Founded in 2005 by 3 Chinese entrepreneurs
• Headquartered in Shanghai, China
• Over 60 employees working in Shanghai
• Initial focus on Casual Game & Serious Game development
• Part of Spill Group since 2006
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Exclusive Casual Flash Game Development for Spill Group global portals
70 games per year of which 50% is made by Zlong and the other50% outsourced to Chinese development companies
Casual GamesFlash Games
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Besides Flash games, downloadable C++ games are very popular in the casual game industry
Zlong Games has already developed two of these with 1 more close to release
For the publishing of these games we make deals with game publisherslike Oberon and Real Networks
Casual GamesDownloadable Games
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Zlong Games has built Serious Simulation Games and Virtual Worlds for western multinationals
Serious Games & Virtual WorldsProjects
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•Game Concepts are created by the team in Holland
• Development takes place in China with feedback and guidance coming from Holland
• Assigned Chinese project managers are contact point with Holland
• Communication mostly by email, however game designers from Holland come here occasionally to improve workflow
Holland & ChinaCo operation
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• At the moment we are busy with letting Zlong Games work more independently
• Create own Game Concepts• Develop more independently with less feedback rounds
In the process of doing so we focus on:
• Making the game designers more familiar with western games & Art style
• Giving them more responsibility in the development process
Zlong Games more independentProcess
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Difficulties
• Language• Responsibility & Fear of making mistakes• Problem Solving• Initiative• Commitment
Working With ChineseCulture Clash
How to cope with them
• Active management• Frequent Communication• Trust Building • Give responsibility • Involvement in business