Pam Baker, Contributing Editor, Ziff Davis How to Formulate a Winning Big Data Strategy PCMag.com ExtremeTech Geek.com LogicBUY BuyerBase Data Divination: Big Data Strategies 2 2014 Ziff Davis, Inc. -All Rights Reserved.About the Author Pam Baker is the author of eight books and hundreds oftechnology articles published daily in leading online andprint publications. She is a Member of the National Press Club (NPC) and the Internet Press Guild (IPG). You can reach her or follow her on Twitter and on Google+. PCMag.com ExtremeTech Geek.com LogicBUY BuyerBase Too many choices pare them down No ones sure who is in the lead finding and designating project leaders Too much focus on immediate ROI you need ROI now and in the future too Why is it so hard to determine where to start or where to go next with big data? 3 2014 Ziff Davis, Inc. -All Rights Reserved.PCMag.com ExtremeTech Geek.com LogicBUY BuyerBase Identifying targets and aiming your sights. Finding ROI Fix what is broken Strengthen the strong Extend your reach Find connections that lead to innovation Determining what external data youll need to import 4 2014 Ziff Davis, Inc. -All Rights Reserved.PCMag.com ExtremeTech Geek.com LogicBUY BuyerBase Why do you need an overall strategy and project strategies? Converting to a data-driven organization calls for a big picture plan Piecemeal projects deliver crumbs for results If you dont plan for it, it wont happen Ensuring ROI now and later 5 2014 Ziff Davis, Inc. -All Rights Reserved.PCMag.com ExtremeTech Geek.com LogicBUY BuyerBase Plan around the obstacles Expose the possibilities to jump-start a change in organizational and individual mindsets Employ change management to overcome resistance and fear Include specific actions in your strategy to ensure executive buy-in and user adoptionPreventing actionable results from becoming an in-actionable wasteland 6 2014 Ziff Davis, Inc. -All Rights Reserved.PCMag.com ExtremeTech Geek.com LogicBUY BuyerBase Democratizing data and finding your Data Diviners Start with data science teams but quickly move to democratize dataFinding and leveraging your in-house data diviners The importance of correlation, cooperation, and collaboration and why you shouldnt leave any of that to chance 7 2014 Ziff Davis, Inc. -All Rights Reserved.PCMag.com ExtremeTech Geek.com LogicBUY BuyerBase Monetizing data: How to do it and where to add it to your strategy Do you need a Chief Data Officer (CDO)? The money value in Raw Data vs OutputIncluding datamonetization in your strategy 8 2014 Ziff Davis, Inc. -All Rights Reserved.Pam Baker, Contributing Editor, Ziff Davis How to Formulate a Winning Big Data Strategy Q&A