ADanielJ.EdelmanCompany

NickMendozaDirectorofDigitalCommunica6ons

@NickMendoza

TheNextGenera6onofSocialMediaTools

• VIDEO• SOCIALMEDIAMANAGEMENT• GROUPBUYING

Eventhashtag:#prnews10

178millionU.S.Internetusers(pluscats)watchedanaverageof14.7hoursofonlinevideocontentinJuly2010(source:comScore).

VIDEO

Brands,companiesandorganizaVonshavethepowertobroadcastanddistributeliveandon‐demandvideotoaudiencesanywhere.

Essen6altools

On‐Demand LiveWebandMobileBroadcas6ng TwiIerTools Edi6ngTools

Music

(VideoSearch)

TheKeystoVideoSuccess

•  Crea6vity•  Ul6mateGoals•  Transparency•  ExciteViewer

•  CalltoAc6on•  AmplifyBuzz•  TargetedDistribu6on

“TheWeb'sBestBrandedVideosSellandEntertain.”–FastCompany

THINKABOUTC.U.T.E.C.A.T.

Top10ViralVideoAdsofAllTime(ByUniqueViewsinMillions)

1.Blendtec–WillItBlend–134.22.Evian–LiveYoung–103.93.OldSpice–Responses–57.14.Pepsi–Gladiator–46.75.Microso_–XboxProjectNatal–42.7

VideosThatRock

6.Dove–EvoluVon–41.17.T‐Mobile–T‐MobileDance–35.58.Doritos–CrashtheSuperBowl2010–34.29.OldSpice–OdorBlocker–3410.DCShoes–GymkhanaTwo–32.9Source:VisibleMeasures

TwomillionpeoplewatchedSnoopDoggliveasheblewupanarmoredvehicletopromoteZynga’sMafiaWarsLasVegas.

“PianoStairs”partofVW’s“FunTheory”campaignhasbeenviewedmorethan12millionVmes.

“GuyWalksAcrossAmerica,”astop‐moVonanimatedvideosponsoredbyLevi’shas2.2millionviews.

SocialMediaManagement

Imagecredit:CoTweet

AmericansspendnearlyaquarteroftheirVmeonlineonsocialnetworkingsitesandblogs.(Source:Nielsen)

SocialMediaManagementSystems

Desktop&TwiIerClientsSocialMediaMarke6ng&Management

BrowserPlug‐In

PlusAppDev.

Benefits:1)Listen&RespondEfficiently2)MulV‐ChannelEngagement3)ScheduleContent4)IdenVfyInfluencers5)MonitorConversaVon&CompeVVon6)CentralizedControl7)ManageTeamWorkflow&Accounts8)MeasureResponse&SenVment9)Real‐TimeReporVng&AnalyVcs10)AdjustStrategy&CommunicaVons

10BenefitsofSocialMediaManagementSystems

Imagecredit:Sendible.com

"It'llbehardtogetanyonetopayfullpriceeveragainwiththeamountofcouponsoutthere.”

‐ HeatherDougherty,directorofresearch,ExperianHitwise(WSJ,9/19/10)

GROUPBUYING

“TheGrouponomy”‐AlexSalkever,DailyFinance

GroupandSocialBuying MobileGroupBuying

(BayArea) (Boston)

Aggregators

ForPublishersTwiIer

Group‐BuyingGrowth

TheGrowthinGroupBuying

•  Daily•  Experience•  Awareness•  Local

Grouponexpectstoend2010withasmanyas25millionsubscribersand$400millioningrosssales.

Therearecurrently35,000businessesontheGrouponwaitlist,whicho_entakes6months.

–GigaOm

IT’SABOUTTHEDEAL

SuccessfulDeals

• Thedeal:$50worthofapparelandaccessoriesatthelowpriceof$25.• 441,000Grouponsweresold,generaVng$11millioninsales.

What’sNextGroupBuying+CheckIn“ThemostinevitablecombinaVonsincepeanutbuserandchocolate.”‐TechCrunch

TheNextGenera6onofSocialMediaTools

Imagecredit:Webilus.fr

THANKYOU.

It’snotaboutthetools.It’saboutthepeople.