zendesk presentation at marketo summit_2012
DESCRIPTION
TRANSCRIPT
![Page 1: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/1.jpg)
Page 1 © 2012 Marketo, Inc. #mus12© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Zendesk, Totango, and Marketo at Work
Jeff Wiss, Vice President, Demand Generation
May 24, 2012
![Page 2: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/2.jpg)
Page 2 © 2012 Marketo, Inc. #mus12
![Page 3: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/3.jpg)
Page 3 © 2012 Marketo, Inc. #mus12
Zendesk delivers at global scale
©COPYRIGHT ZENDESK INC 2012
•137 countries•15,000+ customers•65,000,000 served customers
•100,000,000 service interactions/year•1,000,000,000 total interactions
![Page 4: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/4.jpg)
Page 4 © 2012 Marketo, Inc. #mus12
Customers
4STRICTLY
CONFIDENTIAL©COPYRIGHT ZENDESK INC 2012
![Page 5: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/5.jpg)
Page 5 © 2012 Marketo, Inc. #mus12
What They Tell Us
![Page 6: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/6.jpg)
Page 6 © 2012 Marketo, Inc. #mus12
What We Could See: Pre-Totango
![Page 7: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/7.jpg)
Page 7 © 2012 Marketo, Inc. #mus12
Getting Smarter With Totango and Slice
![Page 8: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/8.jpg)
Page 8 © 2012 Marketo, Inc. #mus12
Not Creating Tickets?
![Page 9: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/9.jpg)
Page 9 © 2012 Marketo, Inc. #mus12
Not Adding Agents?
![Page 10: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/10.jpg)
Page 10 © 2012 Marketo, Inc. #mus12
Not Customizing Their Zendesk?
![Page 11: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/11.jpg)
Page 11 © 2012 Marketo, Inc. #mus12
Road Show Campaign
![Page 12: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/12.jpg)
Page 12 © 2012 Marketo, Inc. #mus12
Charitable Contribution Campaign
![Page 13: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/13.jpg)
Page 13 © 2012 Marketo, Inc. #mus12
Customer Loyalty Campaign
![Page 14: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/14.jpg)
Page 14 © 2012 Marketo, Inc. #mus12
Great Results
• Increased trial engagement by 100%• Increased trial conversion by 30%• Increased Net Promoter Score by 64%
![Page 15: Zendesk Presentation at Marketo Summit_2012](https://reader036.vdocuments.us/reader036/viewer/2022062614/54789568b4af9f34018b46ed/html5/thumbnails/15.jpg)
© 2012 Marketo, Inc. Marketo Proprietary and Confidential
Thank You!