Listing Guide

Zellerman Heritage

The Heritage of Zellerman

Zellerman was formed by a merger of three companies: The luxury brokerage house of

Jason Fox & Associates, Inc. + the IT company One Touch Security Solutions which

provided campus security solutions + Zellerman Marketing a company that founded on

the fusion of traditional and new media marketing. The pooled talent and resources of

all three companies today equal Zellerman.

“We are excited to bring our clients this fusion of advertising, technology, and market

experience that we believe will produce a more efficient and rewarding sales process for

our clients” – Jason Fox

Prospective Seller,

Thank you for taking the time to consider using Zellerman to represent your property. We have been

in business over 13 years in the Atlanta market continually ranking as one of the highest profile

boutique brokerages in the South East. Zellerman has put together some of the most unique and

challenging deals to close in the Atlanta market including the largest single family short sell with

Wells Fargo in The River Club, the first entire mid-rise condominium purchase from Suntrust in

Brookhaven, and the unique purchase and renovation of a former federal prison, along with nearly

730 other transactions of high profile properties annually. In addition, our firm has strong partnerships

with property management companies and several hedge fund investment partnerships under our

Investment division of JFA all of which supply additional buyer opportunities and are part of our

comprehensive listing package.

At Zellerman we pride ourselves on the quality of our work, not just the quantity of agents or pure

number of deals. In general, each Zellerman office is comprised of fifty of the highest quality

professionals in the business to insure each agent is of the highest caliber and properly trained. Most

of our team of agents have been with our firm for multiple years and come with glowing client

recommendations and a transaction portfolio of success to match.

As one of the leading luxury real estate firms in Atlanta, we understand that you will be approached by

multiple brokerage houses to represent your property and we hope you interview each of them

carefully. Zellerman understands that we may represent you in one of your largest single financial

transactions and we hope this guide will layout the core compelling reasons why Zellerman will not

only produce the highest possible results, but act as a partner both in this transaction and beyond.

Zellerman is a “Full Service” brokerage house and as such we will guide you through the entire home

selling and buying process. From marketing to negotiating and from financial guidance to forward

planning we will be by your side. Another aspect that makes Zellerman a unique choice is as a

Zellerman client you will have direct access to the Managing Broker in your area in addition to your

agent. Every Zellerman agent submits all contracts for review to management before submission for

quality assurance and client protection. Zellerman is run as any bank or legal institution should be and

you should expect the firm handling one of your largest investments to be run as a business not as a

friendship or a neighbor. Our job is to represent you and your property and to give sound advice while

obtaining top dollar at minimum cost for your property.

You will notice we have a three tier listing system that allows a seller the flexibility to choose what

level of service best fits their needs and budget while reaching stated objectives. Each Zellerman

agent is certified to provide you with the highest level of service and all are compensated 100% by

successfully reaching agreed upon goals and successful closing.

Thank you for considering Zellerman representation and please let us know how we can help you

achieve your goals.

“You should expect nothing less from a firm that is completely client

centric”

Prepared For:

Prepared By:

Date:

“If no one is aware of what you are selling then price is a moot point”

Jason E Fox Managing Broker/Atlanta

Full Service Brokerage Industry Standard Services

The following are the minimum services you should expect from any full service

brokerage. Zellerman will fulfill each one of these services to your highest expectations,

however these are just a platform for the expanded services and quality level Zellerman

provides each client.

Property Preparation Tips

CMA (Comparative Market Analysis)

MLS (Multiple Listing Service)

Property Brochures

Lender Recommendations

Open House

For Sale Sign

Internet Exposure

Contract Negotiation

Closing Attendance

24/7 Service

The following pages will take you through our expanded services we provide each

client. Working with Zellerman you should only expect and demand the best.

Selling Your House with Confidence:

Questions to ask:

How much is my house worth in this market?

How long will it take to sell my house?

What should I expect from Zellerman and my agent?

How will my house be marketed?

Your house is probably one of your largest investments; therefore, choosing the right agent and

brokerage is key to the success in selling your home. At Zellerman our mission is to satisfy our clients

completely. We are in business to help you understand the current market and help you obtain top

dollar.

You should expect your Zellerman Agent to be:

Knowledgeable about the market

Honest in all communications and actions

Helpful throughout the entire listing and selling process

Pricing Your Home to Sell:

Zellerman 3 Phase Marketing Plan

Research & Analysis

Announcement

Ongoing Refinement and Development

Marketing Your Home “Maximum Efficient Exposure Is Essential For Effective Marketing”

The sales success of even the most appealing properties relies on effective marketing and advertising.

To achieve a maximum return on your investment Zellerman employs traditional and new media

marketing strategies to ensure your campaigns are consistent and wide reaching. Our online

advertising and marketing model consists of three phases.

Phase 1: Research and Analysis

Our work begins with our marketing team, real estate agent, and your goals. We learn about your

properties background, public image, past and current competition, and long term sales cycles. We also

research traditional and new media competition in your market place, establishing best practices and

identifying possibilities that may remain untapped. Using this data, we determine the most effective

ways to penetrate your specific market-place. Our findings are summarized in a detailed report that

enables us together to develop a strategy suitable for your needs.

Phase 2: Announcement

Announcing your property to the world is no task to take lightly. Even more so than with conventional

advertising small mistakes resulting from inexperience can lead to unrecoverable lost revenue. Simply

put, you only get one chance to make your initial debut. This phase consists of many small but crucial

steps. We first categorize your property, and carefully request listings on all the appropriate online

directories, such as First Multiple Listing Service (FMLS). We may also place a “go live”

announcement in relevant news groups, and build online hype through related sponsorships and events.

Cross-industry link exchanges and promotions are often encouraged, as they can drive traffic away

from your competitors. Outside the internet our message is equally as clear. We can help integrate

your properties brand messaging though deploying:

FMLS

Radio Ads

Print Ads

Informational Seminars

Realtor.com

Relocation Resources

Press Releases

Conferences

Networking

Agent open houses

Condo and Home

Guides

Chamber of Commerce

GreatAtlanta.com

Zellerman.com

Agents personal web-

site

Open Houses

Phase 3: Ongoing Refinement and Development

Once your property goes live on the market, valuable data can be gathered through customized

reporting and analysis tools. Using these statistics, we can help tweak your marketing to ensure all

buyers’ needs are being addressed. No matter how small the campaign, it is crucial to keep your

advertising current and in sync with your time-frame and expected return on investment (ROI). Our

time-tested advertising and marketing strategy will help ensure that your property will be both well-

received and sell for the maximum market value.

A well balanced combination of conventional and online advertising is often the key in

reaching the entirety of your audience.

Where do our Buyers Come From?

Over 78% of buyers first see your home on the internet

With over 78% of buyers coming from the Internet we immediately market your home

across the net. Within 48 hours of listing with Zellerman, your home will appear on the

following sites:

Your Zellerman listing will also be profiled on our exclusive sites:

GreatAtlanta.com

Atlanta's #1 Luxury Home Database

We have spent years creating the top rated luxury home database in the State of Georgia. Besides

being one of the most user friendly sites it is also the only place where buyers can view square footage,

price per square foot, and make live offers over the net! Our luxury listings are prominently displayed

on the front page and throughout the site for thousands of potential buyers to view giving our sellers an

edge over the market place.

Zellerman.Com

Zellerman Relocation and Referral: When selling in any market you can’t just rely on one or two sources of buyers. Zellerman has the

advantage of having great company partners and contacts in which Zellerman is entrusted to handle the

representation of some of their most prized executives.

Zellerman Custom Yard Signs: Another Zellerman first is the seller’s ability to have input into their yard sign. While

the number of buyers that actually come from a yards sign is minimal it’s important to

make ALL your marketing count. At Zellerman we worked with many focus groups to

design what we believe to be a very effective, classy, and informative signs as a first

impression for any potential buyer. Which one represents your property best?

Zellerman Security

Zellerman Security: Another Zellerman first is we value the safety of both our clients and agents. Every

Zellerman agent has access to our silent alarm system that with one quick touch our

main office will know they are in need of assistance and their exact location pops up on

our screen. We are currently the only brokerage to offer this level of security, but we

feel it’s important to offer our agents and clients this extra layer of peace of mind.

Listing Plan Options

Zellerman Listing Options:

Zellerman Platinum (7% Commission)

Showings done on appointment only basis or using

supra secure lockbox Lockbox usage with tracking if appropriate

Agent CMA and Broker BPO Additional contractor Lockbox provided

Full color flyers 30 day market updates

Weekly property updates Custom designed yard sign including larger sizes

Two open houses (minimum) One agent caravan

FMLS database entry and adjustment Entered on over 10,000 other listing sites including manual craigslist

Six months minimum listing period Full contract negotiation with broker support

Earnest money holding in escrow if needed

Virtual Home Tour Property Web-site

Featured on company home page Agent silent alarm

Limited contractor management (painting, carpet, small repairs) Attend Closing

No retainer Managing Brokers direct connection cell phone and email

All inclusive price of 7% gross sales price

Zellerman Gold (6% Commission)

All showings done via supra lockbox can notify office or

home owner directly to coordinate appointments

Agent CMA Use of Supra lockbox and agent tracking

Sign choice selection (red, black or white)

Open house (One minimum) FMLS database entry

Entered on over 10,000 other listing sites including manual craigslist Full contract negotiation and Broker Support

Weekly property updates 30 day market updates

Agent silent alarm Attend Closing

No retainer 90 day min listing period

All inclusive price of 6% gross sales price

Zellerman Value (5 Commission %)

For vacant properties only without alarms or gated entry Agent CMA

Standard sign Use of Supra lockbox and agent tracking

Entered on over 10,000 other listing sites including manual craigslist Full contract negotiation

Agent silent alarm Attend Closing

120 day min listing period All inclusive price of 5% gross sales price

Rated among the “Top Ten Firms in GA” Jezebel Magazine April 2007

We look forward to the privilege of representing you and

your property.

404-239-7500

listings@zellerman.com

www.Zellerman.com