Gil: Zeimer’s Advertising ShoppeGil: Zeimer’s Advertising Shoppe

• Copywriting

• Editing

• Proofreading

• Audio Production

• Referral Evangelist

Gil Zeimer :: BackgroundGil Zeimer :: Background

3rd generation San Franciscan

1976: Became an advertising copywriter for a leading ad agency.

1982 – 86: Lived in Dallas, TX

1995: Launched Zeimer’s Advertising Shoppe.

Hobbies: Have scuba dived from Australia to Aruba, skied in four countries, and have hiked to the top of Half Dome (18 miles)

A Few Zeimer Family PhotosA Few Zeimer Family Photos

A Few Family PhotosA Few Family Photos

A Few Zeimer Family PhotosA Few Zeimer Family Photos

PandaPanda Riley Riley

A Few Family PhotosA Few Family Photos

What I Write & What It CostsWhat I Write & What It Costs

I usually work on I usually work on a project fee based a project fee based

on a rate of $100/hour.on a rate of $100/hour.

Some examples…Some examples…

Magazine Writing Magazine Writing Sample: A pivotal Sample: A pivotal

project that project that launched my launched my freelance career freelance career & proved I can & proved I can thrive on referrals thrive on referrals and networking and networking

$1,000 for a $1,000 for a two-part article two-part article

BNI Referral:BNI Referral:Writing A Writing A Six Email Six Email Campaign for Campaign for FICO (Fair Isaac):FICO (Fair Isaac):

5 hours/email5 hours/email= $500 = $500 x 6 emailsx 6 emails$3,000 project fee$3,000 project fee

Website Referral Project: Website Referral Project: Healthcare Ad Agency for L.A. DentistHealthcare Ad Agency for L.A. Dentist

45 hours = $4,500 for postcard, flyers, ad, Website & TV45 hours = $4,500 for postcard, flyers, ad, Website & TV

BNI Referral: BNI Referral: Adobe e-Learning ModulesAdobe e-Learning Modules

5 hours to produce six modules = $5005 hours to produce six modules = $500

BNI Referral:BNI Referral:Edited copy for a Edited copy for a 20-page Microsoft20-page MicrosoftSummit BrochureSummit Brochure

3 rounds, 6 hours = $600

Travel Writing: SF Chronicle Travel, 9/13/09Travel Writing: SF Chronicle Travel, 9/13/09

$0 fee, but a priceless promotion$0 fee, but a priceless promotion

Referral Triggers Referral Triggers Best referrals: – Graphic & Web designers/art directors – Ad agencies – Marketing and sales execs – Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials

– Other certified green businesses

www.zeimer.com www.zeimer.com

Any questions?

See samples at zeimer.com