zeimer bni preso_072810
DESCRIPTION
Here's a presentation I made today to BNI Embarcadero about my capabilities, some case studies, and my fee structure.TRANSCRIPT
Zeimer’s Advertising ShoppeZeimer’s Advertising Shoppe
• Copywriting
• Editing
• Creative Director/ Project Manager
• Audio Production
• Blogging
Gil Zeimer :: BackgroundGil Zeimer :: Background 3rd generation San Franciscan – Mt. Zion
Raised in the Sunset; attended public schools
1976: Became an advertising copywriter.
Worked for large agencies in SF & Dallas.
1995: Launched Zeimer’s Advertising Shoppe.
Hobbies: Hiking, scuba diving, skiing, movies, reading, and writing.
The Zeimer Family: 1960The Zeimer Family: 1960
The Zeimer Family: 2010The Zeimer Family: 2010
What I Write & What It CostsWhat I Write & What It Costs
I usually work on a project fee based I usually work on a project fee based on a rate of $100/hour.on a rate of $100/hour.
Discount for BNI members: $85/hour.Discount for BNI members: $85/hour.
Some examples…Some examples…
3-D Direct Response Project:3-D Direct Response Project: Barclays Global InvestorsBarclays Global Investors
Problem: Problem: Contact Fortune 500 HR managers to expand Contact Fortune 500 HR managers to expand BGI’s pension plan fund base. BGI’s pension plan fund base.
Solution:Solution: To appeal to HR managers, I wrote a headline To appeal to HR managers, I wrote a headline for the box, “401(k) spoken here.” Inside, a personalized for the box, “401(k) spoken here.” Inside, a personalized letter invited the prospect to call a toll-free number to letter invited the prospect to call a toll-free number to schedule an appointment with a Barclays rep. The box schedule an appointment with a Barclays rep. The box contained 1/2 of a set of two-way walky-talky radios with contained 1/2 of a set of two-way walky-talky radios with the headline “Let’s Open a Line of Communication.”the headline “Let’s Open a Line of Communication.”
Cost: 20 hours = $2,000 Cost: 20 hours = $2,000
3-D Direct Response Project:3-D Direct Response Project: Barclays Global Investors Barclays Global Investors
funds.funds.Results: A 20% response rate.
Of those, 25% agreed to an appointment with BGI, resulting in several million dollars in invested 401(k) pension funds.
Website Referral: Google keywords: Website Referral: Google keywords:
“S.F. Freelance Financial Copywriter” “S.F. Freelance Financial Copywriter” (Before)(Before)
Website Referral: Google keywords: Website Referral: Google keywords:
“S.F. Freelance Financial Copywriter” “S.F. Freelance Financial Copywriter” (After)(After)
10- page Website & Brochure: $3800
Website Referral: Google keywords: Website Referral: Google keywords:
“S.F. Freelance Financial Copywriter” “S.F. Freelance Financial Copywriter” (Brochure)(Brochure)
10- page Website & Brochure: $3800
Referral: Wells Fargo’s Card Design Studio (LA ad agency)
2 DM Packages:2 Envelopes, 2 Letters,2 Brochures, 2 Buck Slips = $3,500
Referral: Wells Fargo’s Card Design Studio (LA ad agency)
Referral: Wells Fargo’s Card Design Studio (LA ad agency)
Blog #1: mjsearch.comBlog #1: mjsearch.com
Blog #2: avantpage.comBlog #2: avantpage.com
Referral Triggers Referral Triggers Best referrals: • Graphic & Web designers/art directors• Ad agencies• Marketing and sales execs• Anyone who wants to enhance their Website with SEO keywords or with professionally written/edited materials
• Other certified green businesses
Industries I work with:• Healthcare • Packaged goods• Legal • Technology• Financial • Startups
www.zeimer.com www.zeimer.com
Any questions?
See samples at www.zeimer.com