zebra inc
DESCRIPTION
our product for entTRANSCRIPT
ZEBRA INC.
Mohd Fauzi Malmod (2010264776)Nor Haziq Nazreen Bin Hamli (2010923317)Isma’il Abd Rahim (2010804478)Mohd Faris Farhan Bin Fauzi (2009505005)Mohd Zainul Arif Bin Mohammad Subadri (2010819744)
EXECUTIVE SUMMARY
Brief description of the business and product concepts Zebra Inc. is a company specialized in the footwear product provide the running shoes with the latest technology focused on the user’s comfortability while using our
product.
Target market and projection individual who actively involved in the sport People live in urban area active in sport is higher compare
to the rural area.The competitive advantages latest technology based on the current trend Consist net system, gel system and microchip Priority on customer’s comfort
The profitability Already achieve our target market Has been cover all the expenses and achieve our target, our
planning is wants to expand our company.
The management teamOur company consists of five top positions:
1) General Managers2) Financial Manager3) Marketing Manager4) Operations Manager5) Administrative Manager
PRODUCT DESCRIPTION
Product name ‘Zebra Z’ Newest technology Make users comfortable The price is reasonable Gel technology Microchip technology Net system
PRODUCT APPLICATION
Gel Technology•best
absorption to the user’s foot
•reduce injury
Microchip Technology• Can measure• heartbeat exercise, • the distance of their running, • the blood pressure• Calories
material• Based Columbia outdoor
shoes• water proof
net system •cooling
our foot
•prevents sweat during any activitiesZebra ‘Z’
UNIQUE FEATURES OF THE PRODUCT
Zebra Z Running Shoes Nike Running Shoes
Gel Technology -
Net Design System to control air circulation
Standard Net Design System
Microchip Technology -
Good Material Technology that is waterproof
Standard Material Used
Multiple Color Limited Color
PRESENT STATE OF DEVELOPMENT OF THE PRODUCT
MODIFICATIONThis stage indicates that the technologies are perfectly working with each
other.The Duration- 6 Months Costs-RM 5000
TEST- At this stage, various tests have been done in order to find any inferior on
the keys feature.
The duration-6 Months Costs- RM 5000
RESEARCH - At this stage, our company highlights 3 key features for our product which is the
microchip system, gel system and the net system.
The duration- 6 Months Costs- RM 3000
CONT….
PRODUCE- This stage indicates the production of the product.
This is the last stage where a prototype will be invented after a full flow of R&D process.
DEVELOPMENT- the product development will rise to the critical
point whereby the product will emerge completely.
ITEM DESCRIPTION DISPLAY
DESIGN
The design of the product will be come out with 2 design :
1) Full-net Design
2) Semi-net Design
COLOUR
The colour of the product will be associated with the company brand, Zebra Com. Which come out with 2 colour design:
1) Blue
2) Black
-
TECHNOLOGY
1) Gel Technology- This technology will ensure provide extra absorb in term of reducing pressure to the user joints.- This technology also will act as a cushion to the foot to provide comfortable to the user foot.2) Net-System Technology- This technology designed to allow the flow of the air to the inner side of the shoe.- The air will act as a air cooling system to the foot to reduce the heat temperature that produce uncomfortable to the user foot.3) Microchip Technology- This technology is design to calculate any crucial data regarding the user activity.- For example, this microchip design to calculate the user calorie burn based on the type of the activity.
TECHNOLOGY DESCRIPTION
By Muhammad Zainul Arif B Mohamed SuBadRi
(Operation Chief Manager)
INTRODUCTION
Microchi
p System
Netting System
Cushion Technology Gel
Technology
List of technologi
es
MICROCHIP SYSTEM
Capable of making 5 million calculations per second.
A magnetic sensor in the shoe’s heel measures its
compression on impact, taking 1,000 readings per
second.
Powered by a replaceable 3-volt battery.
It can record how far we run, diagnose or style and
perhaps provide advice.
NETTING SYSTEM
Considered as one of the efficient way in providing cooling
system for the running shoes technology.
Its design enable the air flow through the inner of the shoes to
reduce the temperature.
This will ensure the user feel comfortable while using this
product.
CUSHION TECHNOLOGY
Cushioned running shoes are designed with soft mid-soles and
a minimum of medial support.
This technology allows for a high level of motion, which is good
for those with rigid feet.
Cushioned shoes are best for runners because the impact strike
on a surface takes place on the outside of the foot.
GEL TECHNOLOGY
Purposely for reduce the injury during or after done jogging
activity
The elastic gel is highly flexible and is capable of taking that
extra pressure.
These are very flexible and give every runner the comfort that
would take him of her to that extra mile.
Can play crucial role in preventing injury to the user.
MARKET ANALYSIS AND STRATEGIES
Prepared by: NOR HAZIQ NAZREEN BIN HAMLI
MARKETING MANAGER
TARGET
MARKET
-ATHLE
TE-
SPORT PERSO
NS
MARKETING STRATERGY
At the beginning of product distribution:
Manufacturer Customers
After products get the good response from public :
Manufacturer Retailer Customers
COMPETITORS
Zebra Inc.
U. Kingdom
Al - IkhsanStadium Sport
Competitors Strengths Weaknesses
Stadium Sport - sell various types of sport
attire and apparel.
-customer has option to choose
brand of shoes and apparel.
-does not have a shoes can
fulfill all needed by the
customer
Al-Ikhsan- Sell various types of sport attire and apparel.- Established as one of the famous sport apparel dealer.
- The location of the store located in big city.
U.Kingdom -as one the toughest competitor
which well know in all over the
world
-only has several branch and the
price quiet expensive
PRICING STRATERGY
Based on CostCost = RM 150Marked Up = 30 % = 30 % x RM 150 = RM 45Price per Unit= RM 150 + RM 45= RM 195
COMPETITION PRICE
AsicsRM 280
ReebokRM 250
NikeRM 200
Adidas
RM 200
Zebra ZRM 195
MANAGEMENT TEAMTHE ORGANIZATION OF ZEBRA Z
Key Management Roles Name
General Manager Mohd Fauzi Malmod
Financial Manager Ismail Abd Rahim
Marketing Manager Nor Haziq Nazreen
Operations Manager Muhammad Zainul Arif
Administration Manager Mohd faris farhan
Below are list of the specialist or consultant that we will hire:
Engineer – selecting raw material for our product Art and Design Team – this team will conduct the design of our
product
KEY MANAGEMENT PERSONAL
Names & Positions Career Highlight
Mohd Fauzi Malmod(General Manager)
-Has diploma in chemical engineering,- further his study in business management - get involved with various companies in association with sport.- He also held position in the R&D section in the BATA company while doing his post-graduate in the business management.
Ismail Abd Rahim(Financial Manager)
- Following his degree in business studies, he started his professional career with Hyper Gear company as an accountant. - He joined the Zebra Inc. to take up the financial manager position through the selective process.
Nor Haziq Nazreen(Marketing Manager)
- After obtaining a degree in the sport management studies, he joined numerous companies to serve the marketing position role.- Later, he joined the Zebra Inc. to take the marketing manager position and lead the company in the marketing aspect.
Muhammad Zainul Arif(Operation Manager)
- After obtaining his degree in the sport management, he joined various companies to take numerous positions in the operation section.- He later held the chief position of the operating department in Lining Inc. that specialized in the running shoes product.- Later, he takes the position of the operation manager of the Zebra Inc.
Mohd Faris Farhan(Administration Manager)
- Following his degree in Human Resource (HR) studies, he was held many positions regarding the HR section in various companies.- He joined the Zebra Inc. after being offered the role of administration manager position.
MANAGEMENT COMPENSION & OWNERSHIP
Names & Positions
Monthly Salary Share of Ownership
Amount of Equity
Invested
Mohd Fauzi Malmod(General Manager)
RM 10000 25% Personal saving and earn from
relative
Ismail Abd Rahim(Financial Manager)
RM 8000 20% Bank loan and personal earning
Nor Haziq Nazreen(Marketing Manager)
RM 8000 20% Bank Loan
Muhammad Zainul Arif(Operation Manager)
RM 8000 20% Personal saving
Mohd Faris Farhan(Administration Manager)
RM 6000 15% Personal saving
Total of ownership
100%
DUTIES & RESPONSIBILITIES
NAME & POSITION DUTIES & RESPONSIBILITIES
Mohd Fauzi Malmod(general manager)
The chief of the company- Make the decision of the company operation- Take the chief position of the R&D section.
Ismail Abd Rahim(financial manager)
- Control the company financial- Record everything that related with the company cash flow either inside or outside- Formulating strategic and long-term business plan
Nur Haziq Nazreen(marketing manager)
- Promote the company product- Doing research on company possible target selling area- Make strategy in distribution and marketing of the product
Muhammad Zainul Arif(operation manager)
- Control of the company operation process- Selecting machine and hire labor- Selecting material and packaging
Mohd faris farhan)(administration manager)
- Control of the company HR management- Maintains administrative staff by recruiting, selecting, orienting, and training employees.- Maintaining a safe and secure work environment; developing personal growth opportunities
Supporting professional advisors and services
Below is the list of example that we will use in order to support the company:
*Lawyer – the lawyer will support the company in term of legal issue
* Consultant – the involvement of the consultant will add depth to the management team as it can provide
advises to provide initial support for the company.
Name of Professional Advisors
Services Provided
Trademark2U Sdn Bhd(Law Consultant)
- Register Trademark, Industrial Design, Patent Agent & Consultant
Anova Research & Marketing Consultants
(M) Sdn Bhd
- Full service marketing research company with full service operations across key markets in Asia.- Trainer and consultant for marketing and branding, specializing on new age tactics & digital branding strategies.
Alfalah Consulting(Accounting consultant)
- Consulting, advisory and training in Islamic finance, financial planning, wealth management, investment, managing personal development and self-improvement.
FINANCIAL PLAN
START-UP COSTSTART-UP COST RM
Capital Expenditure: Administrative
Furniture and fittings 30 000
Office equipment 4 000
Office stationeries 2 400
Insurance and tax motor vehicles 500
Capital Expenditure: Operation
Machinery 200 000
Fixtures & Equipment 24 100
CON’T…
One-Time Start-up Expenditure
Installation of fixtures equipment 1,000
Signboard 7 000
Advertising for opening 1,000
Marketing Consultant ( banner, business card and pamphlets) 1 400
Other Pre-Operation Expenditure
Deposit 24 000
Business registration and licenses 300
Start-up costs 295 700
WORKING CAPITAL OR OPERATION COST
WORKING CAPITAL
(MONTHLY)RM Fixed Variable
Marketing
Advertising
Business card Pamphlets
600
300AdministrativeSalaries, EPF & SOCSO
44 938
Utilities 3 100
Rent 2 000
CON’T…
Operations RM Fixed Variable
Purchases of materials 50 000
Other expenditure 3 344
Contingencies (5%) 5 214
Total working capital(1 month)
104 280
Total working capital+ contingencies
109 494
START-UP CAPITAL AND FINANCINGESTIMATED START-UP CAPITAL 1 100 000
FINANCING
Equity: Share & Venture Capital 100 000
Loan 1 000,000
Annual Interest Rate 5%
Loan Duration (Years) 9 years
FINANCING Amount of Equity Inverted (RM)
Equity: Share & Venture Capital
1. Mohd Fauzi Malmod
2. Nor Haziq Nazreen Hamli
3. Isma’il Abd. Rahim
4. Muhammad Zainul Arif
5. Mohammad Faris Farhan
20 000
20 000
20 000
20 000
20 000
Total 100 000
CASH FLOW STATEMENT
2013 2014 2015CASH INFLOW
Capital (Cash)
Loan
Cash Sales
100 000
1 000,000
975 000
1 950 000 2 925 000
TOTAL CASH INFLOW
2 075 000 1 950 000 2 925 000
CASH FLOW PRO FORMA STATEMENT
CON’T…
CASH OUTFLOW
Administrative ExpenditureSalaryOffice EquipmentFurniture & FittingsEPF (12%)SOCSOStationeryInsuranceOther office equipment
480 00024 10030 00057 6001656240020004000
480 000
57 6001656240020004000
480 000
57 6001656240020004000
Marketing ExpenditureBannerSignboardBusiness Card Pamphlets
50070006003001000
600300
600300
Operations ExpenditureCash PurchaseCarriage inward & Duty
50 0002000
20 0002000
10 0002000
Other ExpenditurePre-operationsDeposit (rent, utilities, etc.)• Building (rental)• Electricity• Water• TelephoneBusiness Registration & Licenses Insurance & Road Tax for Motor Vehicle
24 00018 0009600300
500
24 00018 0009 600300
500
24 000180009600300
500
CON’T…
CON’T…
Fixed AssetsPurchase of fixed assets- othersMachinery Loan payment (principal) Interest on loan
200 000
111 111
5 555
111 111
5 555
111 111
5 555
TOTAL CASH OUTFLOW 1 032 222
739 622 739 622
CASH SURPLUS (DEFICIT) 1 042 778
1 210 378 2 185 378
BEGINNING CASH BALANCE 1 042 778 2 253 156
ENDING CASH BALANCE 1 042 778
2 253 156 4 438 534
INCOME STATEMENT
PRODUCTION COST PRO-FORMA STATEMENT
2013 2014 2015Raw Materials
Opening Stock Current Year PurchasesEnding StockRaw Materials Used
50 00010 00040 000
10 000
40 00010 00040 000
10 000
50 00010 00050 000
40 000 40 000 50 000
Labor (Salaries, EPF & SOCSO) 539 256 539 256 539 256
Factory Overhead Depreciation of Fixed assets (Operations) Total Factory Overhead
2 000
528 25
2 000
528 256
2 000
528 256
Production Cost 579 256 579 256 589 256
CON’T…
2013 2014 2015
Sales
Less: Cost of Sales
Opening Stock of
Finished Goods
Production Cost
Less: Ending Stock of
Finished Goods
975 000
0
579 256
(10 000)
1 950 000
10 000
579 256
(10 000)
2 925 000
5 000
589 256
(10 000)
405 744 1 370 744 2 340 744
CON’T…
Gross Profits 405 744 1 370 744 2 340 744
Less: Expenditure
Administrative Expenditure
Marketing Expenditure
Other Expenditure
Business Registration & Licenses
Insurance & Road Tax for Motor Vehicle
Other Pre-Operations Expenditure
Interest on Loan
601 756
9 400
62 000
300
500
50 200
5 555
547 656
900
62 000
300
500
20 200
5 555
547 656
900
62 000
300
500
10 200
5 555
Total Expenditure 731 711 731 633 1 711 633
Net Profit Before Tax (329 967) 639 111 629 111
Tax (10%) (32 996) (63 911) (62 911)
Net Profit After Tax (362 963) 575 200 1 648 722
CON’T…
BALANCE SHEET
2013 2014 2015
ASSETS
Fixed Assets (Book Value)
Land & Building
Equipment
Machinery
Furniture Sales
24 000
200 000
30 000
975 000
24 000
0
0
1 950 000
24 000
0
0
2 925 000
1 229 000 1 974 000 2 949 000
Current Assets
Inventory of Raw MaterialsInventory of Finished GoodsOffice equipmentStationeryInsuranceOther equipmentCash balance
50 000
024 1002 4002 0004 000
388 696
40 000
10 0000
2 4002 0004 000
50 000
5 0000
2 4002 0004 000
471 196 58 400 63 000
TOTAL ASSETS 1 700 196 2 032 400 3 012 000
CON’T…
Equity
Share Capital100 000 0 0
100 000 0 0
Liabilities
Loan payment
Electricity
Water
Telephone
Salaries
Tax (10%)
Loan Balance
116 666
18 0009 6009 600
480 00032 996
933 334
116 666
18 0009 6009 600
480 00063 911
816 668
116 666
18 0009 6009 600
480 00062 911
700 002
TOTAL EQUITY & LIABILITIES
1 700 196 1 504 845 1 396 779
CON’T…