zappos downtown project and dtp
Post on 17-Oct-2014
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&
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A little about me at Zappos…
2
R&D
Community and Events
Culture
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A little about me at DTP…
3
Kids and Family
Random Other Things
Community
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A service company that just happens to sell shoes, clothing,
handbags, accessories, housewares…
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2009 #23 2010 #15
2011 #6
TOP 100 BEST COMPANIES TO WORK FOR
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Headquarters: Henderson, NVFulfillment: Shepherdsville, KY1500+ employees
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1,000+ brands200,000+ styles6 million items
in warehouse100% inventoried
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Customer Service:What customers see first
24/7 1-800 number on every page
Free shipping
Free return shipping
365-day return policy
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Customer Service:What customers experience
Fast, accurate fulfillment
Surprise Upgrades
Occasionally direct to competitors’ web sites9
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Customer Service:What we do internally
No call times/sales goals
Culture Reviews
4 weeks of training
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Customer Service:What we do internally
Pay to Quit
Culture Book
Interviews Based on Culture
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CORE VALUES AT ZAPPOS
1. Deliver WOW Through Service2. Embrace and Drive Change
3. Create Fun and a Little Weirdness4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit8. Do More with Less
9. Be Passionate and Determined10. Be Humble
We hire, fire, review, and build our business off of these values.
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Our #1 Priority
Culture
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WHAT CULTURE CAN DO FOR A COMPANY
NOV ‘09 AMAZON ACQUIRES ZAPPOS
$1.2 BILLION SHARE VALUE AT THE TIME OF CLOSING
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ClothingCustomer ServiceCultureC
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But What’s Next?
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C Community
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Las Vegas City Hall
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Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
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http://static.panoramio.com/photos/original/400729.jpg
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Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
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Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
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NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
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What if?
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Las Vegas City Hall
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It was already happening…
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Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
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Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
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Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
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DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Residential & Real Estate
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DOWNTOWN PROJECT GOALS
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DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
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DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
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DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large City in the World
The Co-working and Co-Learning Capital of the World
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ROI
Instead of maximizing short-term ROI (Return On Investment)…
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ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)
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ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)
and institutionalizing ROL
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ROI vs. ROC
Instead of maximizing short-term ROI (Return On Investment)…
We focus on maximizing long-term ROC (Return On Community)
and institutionalizing ROL (Return on Luck) - Accelerating Serendipity
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THE BIG BET
Accelerating Collisions, Community, and Co-Learning
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THE BIG BET
Accelerating Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,Innovation, and Productivity
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WHY DO THIS?
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WHY DO THIS?
We live here
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WHY DO THIS?
We live here
Zappos – ultimately help us attract and retain more employees
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WHY DO THIS?
We live here
Zappos – ultimately help us attract and retain more employees
City – Help revitalize downtown
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WHY DO THIS?
We live here
Zappos – ultimately help us attract and retain more employees
City – Help revitalize downtown
World – Help inspire other cities
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DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Residential & Real Estate
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$50M – Small Businesses
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$50M – Small Businesses
• Criteria
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$50M – Small Businesses
• Criteria–Owner Operated - Passionate
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$50M – Small Businesses
• Criteria–Owner Operated - Passionate–Helps Build Community
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$50M – Small Businesses
• Criteria–Owner Operated - Passionate–Helps Build Community– Execution Ability
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$50M – Small Businesses
• Criteria–Owner Operated - Passionate–Helps Build Community– Execution Ability– Sustainable
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$50M – Small Businesses
• Criteria–Owner Operated - Passionate–Helps Build Community– Execution Ability– Sustainable–Unique or First or Best at Something
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$50M – Small Businesses
• Criteria–Owner Operated - Passionate–Helps Build Community– Execution Ability– Sustainable–Unique or First or Best at Something– Story-worthy
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Natalie
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Natalie
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Natalie
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Natalie
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Natalie
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Natalie
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$50M – Tech Startups
http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
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$50M – Tech Startups
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
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$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
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$50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
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$50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg
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$200M – Residential & Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
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WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
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3 INGREDIENTS FOR SERENDIPITY
1. Residential density of at least 100 residents/acre
2. Street-level activity for residents to collide
3. Culture of openness, collaboration, creativity, and optimism
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HOW TO ACCELERATE LEARNING & INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
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DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees2. 1000 Teach For America corp members
and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents
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LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Company
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LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a City
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LEARNING FROM ZAPPOS & COWORKING…
Culture is to a Companyas
Community is to a CityValues
InnovationSerendipity
ParticipationUpward Mobility
Attracting Startups and the Creative Class
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Our Secret Weapon
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
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LEARNING FROM TED, SUMMIT SERIES, SXSW…
Curated ContentSerendipity
LearningConnectionsCommunity
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Downtown Vegas Mini-Residency
Curated ContentSerendipity
LearningConnectionsCommunity
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Fremont St. & Las Vegas Blvd.
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Downtown Vegas Monthly Cadence
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Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
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Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
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Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion Week
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Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion WeekWeek 4 –
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Downtown Vegas Monthly Cadence
Week 1 – First Friday WeekWeek 2 – Tech Week
Week 3 – Fashion WeekWeek 4 – Week 4 Week
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OUR BIG BET… 3 Guiding Principles
Accelerate:1. Serendipity/Collisions2. Community/Culture3. Learning
And everything else will fall into place…(productivity, innovation, growth, happiness)
What will people say about downtown?
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“Downtown Will Make You Smarter”
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
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50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
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75% Will Live In Cities in Our Lifetime
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Inspire Other Cities
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Downtown Vegas: City of Possibilities
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TOUR ZAPPOS AND DOWNTOWN!
tours.zappos.com
www.downtownproject.com