ZAPPARAugmented Reality Entertainment

Designed to deliver the most content-rich, robust,

fun-to-use and scalable AR platform on the planet

Click Here to Meet Zappar

MEET ZAPPAR

DISCOVER

Zapcodes Change the Way People Feel About Codes

| DISCOVER

The Proprietary System

Zappar identifies the bolt symbol, from the center of the zapcode

It looks outside the bolt for the bits

These are converted into an ID #, that is passed to Zappar’s servers, which respond with the correct content

| DISCOVER

WHY ZAPPAR?Zappar is Unique

● Patented zapcode technology, and proprietary standalone app for marketing campaigns

● Call to action, a code and an AR marker combined; informing users of AR enabled content

● Scalable, personalized solution for targeted markets

● Broadcast product allowing unique second screen experiences

| WHY ZAPPAR

Zapcode beat QR codes

● State-of-the-art augmented reality

● Can be half the size

● Scan faster and from 2x the distance

● Offer multiple rich media experiences

● Accessed 4x more often

● Offer integrated, data dashboard 24/7

● Fun, dynamic experience

(e.g., video, audio, 3D animation, interaction, polls, images, weblinks)

1. Zap size- as small as 8mm in diameter in the camera view

2. Target size- Works off small, sparse targets (e.g. chewing gum) packet).

3. Works off generated targets - image isn’t predetermined (e.g. a receipt).

4. Can detect seamlessly between multiple versions of a campaign off a single image/ logo (e.g. print campaign).

5. Allows for a single target image with multiple AR experiences (e.g,.different locations, in-store environments, media titles running the same copy).

6. Provides analytics for the same target image in different media for better performance data capture (e.g. different magazine titles).

7. Ability to create personalization of experiences on a massive scale off a single image (e.g. loyalty cards, greeting cards, Direct Marketing).

8. Offers a scalable self-serve solution without the issue of ‘image squatting’ (i.e. two different people can put content on the same image, with Zapcodes).

9. App is live forever with no ‘best before’ date- all zaps can remain available

10. Platform reliability -systems can serve content 100K+ simultaneous users

11. Scan without a network connection for viewing later

11 REASONS ZAPCODES BEAT OTHER AR SOLUTIONS

| WHY ZAPPAR

Zappar is the most cost effective AR solution

From $400+ per month

From $4,250 per month + $170 per page

From $354 per month + $64 per page

From $527 per month

From $51 per month for 10 codes = $5 per page

TRANSFORM

Print to Digital

Print: Packets, brochures, flyers, mailers, banners, business cards

Digital: Videos, webcast, online content

“Hey Big Fish”Click here to see how Zappar works!

“Watch Carefully on WIRED”Click Here to See the Video!

MAGAZINE TO VIDEO | PRINT TO DIGITAL

FLYER TO WEB | PRINT TO DIGITAL

Transform Real Estate Sales

INTERACTIVE

● Vusay transforms static video into point-in-time user conversations

● Monitor or interact with comments

● Comments uploaded to Facebook and Twitter

Visit: https://vusay.com/yt/1E45PRzK4-A

VUSAY EXAMPLE | INTERACTIVE

Vusay Video Commenting: Video on Balloon Sinuplasty

Zap the Zapcode to take you to Vusay Video Commenting

TARGET

● Patients

● Prospective Doctors (hiring)

TECHNOLOGY

● Augmented Reality to Vusay Video

MUSIC GROUP | INTERACTIVE

One Direction - “This Is Us”Click to see the Feature!

CHILDREN’S BOOKS | INTERACTIVE

“Fantastic Mr Fox” - Zap a BookClick Here to See the Video!

“Kobe” - Games Deliver Content

GAMES | INTERACTIVE

T-SHIRTS | INTERACTIVE

“MLB Cardinals Demo”Access Code: c4rd1n4ls

Click Here to See the Video!

BROADCAST

Nielsen 2013 study

USE OF A 2nd SCREEN

| BROADCAST

How It Works

● Shazam (using audio recognition) focused on second-screen engagement (Super Bowl Ad)

● Project Shazam as a visual prompt (zapcode) on a screen

● Download Zappar app; point it at the screen making the code come to life

| BROADCAST

“NFL Draft and Zappar”Interact with broadcast

42” TV from 11+ ft away!

Access Code: nfl

Click Here to See the Video!

COSTPRINT● Book - One link

Applied to a single flat print target with link to website, video or Facebook etc.Starting at $2,500

● Magazine - SimpleApplied to a magazine cover with link to website, Facebook, etc.

Starting at $3,250

● Flyer - 4 LinksApplied to a single flat print flyer with four links to website, video, images, photo album, contact polls

Starting at $3,250

● Print - ComplexApplied to a single flat print flyer with links to website or video, include spots, transitionsStarting at $4,750

● Using bespoke green screen footage supplied by partner : Starting at $9,000

● Using bespoke green screen footage supplied by partner :

with bespoke 3D scene Starting at $14,000

VIDEO | COST

Green Screen

** Changing the video starts at $250 per change | ** Does not include cost for green screen shoot or editing

ANIMATION | COST

● 2D animated sequence with audio :

● Multiple 2D animations in one scene with persistence :

2D Animation

Starting at $7,000

Starting at $45,000

"1D Day was a world first record breaking event in so many ways. Zappar and the use of Zapcodes added another level of innovation and interactivity for the

fans to enjoy. Zapcodes were the only possible AR solution to meet our ambition for the show. Zappar's solution simply opens up a whole new world of second screen interactivity for broadcasters. I'm sure we'll be seeing a lot

more of it in the future and you saw it here first!"

Genevieve Ampaduh, Head of Digital Marketing Sony Music UK

Sean Royer: 612-709-8156

Ira Kaufman: 540-875-8510