zamza. national final climatelaunchpad ukraine
TRANSCRIPT
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Zamza special mealing project
Meet
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Dealwhat we do?
millennialsZamza
healthy food
0.5$/cookie
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Market Segmentation
18-35 years
health-oriented people
feeling responsible for ecology
open for foodie experiments
End Consumer(600k, Ukrainian Market)
Street Cafe EU market(approx. 1,65 M)
cafe, street cafe
food to go
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no risk of extra fats and carbs
balance of taste and utility
fast and easy snack
Value proposition
Guilty pleasure with no guilt
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Product preview
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Product preview
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Finances
Life of customer - 3yLife of product - 1wCost per sell - $50/clientCost make - $0.32Market size - 500kMarket share - 8%Revenue - $69,333
Life Customer(years)
3
Life Product(years)
0,02
Products/Deal1
Deals/Customer150
Products/Customer150
Cost Sell/Customer0,20
Cost Sell/Product1,33E-03
Net Price/Product1
Cost Make/Product0,32
Cost/Product0,32
Market50 000
Market Share8%
Pro�t/Product0,68
Customers4 000
Products/Year200 000
Pro�t/Year69 333
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Enviromental impact
Citation: Oonincx DGAB, de Boer IJM (2012) Environmental Impact of the Production of Mealworms as a Protein Source for Humans – A Life Cycle Assessment. PLoS ONE 7(12): e51145. doi:10.1371/journal.pone.0051145
Carbon, material and water footprint for different types of meat, dairy products, vegetables and fruit. European Enviroment Agencyhttp://www.eea.europa.eu/data-and-maps/figures/carbon-material-and-water-footprint
Information references:
Water footprint (liters)
Mealworms Chicken Beef0
5000
10000
15000
20000CO2 footprint (kg)
Mealworms Chicken Beef0
5
10
15
20Land use (m2)
Mealworms Chicken Beef0
75
150
225
300
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Meat consumption
Uruguay Paraguay BrazilUnited StatesArgentina Nigeria Mozambique IndiaGhanaBangladesh0
15
25
35
45
55
0
0.5
1
1.5
2
kilograms per capita kilograms per capita
The Organisation for Economic Co-operation and Development (2016) Meat consumption (indicator). doi: 10.1787/fa290fd0-en (Accessed on 04 September 2016)
Information references:
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Change attitude to insect protein Scale to foreign market till 2025
Team & DreamWe are:
We want to:
Yurii Kat Nazar Vikafounder mistress of mealworms,
cooking and designconstruction
engineermarketing & PR