zaheer u din 01141 muhammad imran 11666
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Zaheer U din 01141 Muhammad Imran 11666 Fawad khattak 13201 Aitezaz Ashraf 01142. Submitted to Ma’m Mahwish J.Khan. - PowerPoint PPT PresentationTRANSCRIPT
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• Zaheer U din 01141
• Muhammad Imran 11666
• Fawad khattak 13201
• Aitezaz Ashraf 01142
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Submitted to
Ma’m Mahwish J.Khan
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Education Industry is one of the most important service industries which touches the lives of millions of people. Its service is
unique both in social and economic points of view of a nation
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To be a world-class institution of higher education and research
Promoting technical skills, critical thinking and public duty
Develop a prosperous and progressive society
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Vision (objectives)
Develop LeadershipPromote EntrepreneurshipPromote Advanced Learning MethodologyPromote TrainingUphold Islamic ValuesPromote Industry and University
interaction
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PEST AnalysisPolitical
Uncertain holidays from apart of government.
No barriers to increase or decrease fee.
Political issues effect daily routine activities
Economic:
Major economic downturn effect badly.
Slower growth of global knowledge economy creating reduced demand for knowledge workers.
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Social
Increasing diversity and mobility of society.
Increase demand of graduates for global careers
Increase in % of younger people in the population.
Technological
E-connectivity 24/7 and growing use of internet for services.
Web-based communication and social networking defining current and future students.
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SWOT AnalysisStrengths
Positive reputation in the external communityPositive experience with those who interact with the campusProactive Partnerships with other universities, community and CorporationsHEC ranked 3 on the basis of Past performanceProfessional and skilled faculty Access to services(online)
Weakness
Operational structure(no track of application)Over populated classWeak communication of staff with studentsUnequal workloads on faculty & staffLacking of communication in some teachers
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Opportunities
Partnerships with abroad university External Community and University relationshipsInterest in academic program expansionGrowth potentialNew constructionTechnological advancement Increased focus on higher education
Threats
Negative public perceptionhigh competition Security Societal and student perception of education as solely a means to a jobHistorical public perceptions/lack of knowledge about higher Education.Experiences Lecturers are leaving.
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Segmentation
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Demographic
according age
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• Geographic
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Psychographic
• Lifestyle Based on interest
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• Target market
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Under Graduate studentsUniversity transfers Graduate students Foreign Student
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Positioning
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• Differentiated strategy
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Services Iqra have different set of services.
Management SciencesComputer ScienceElectronics EngineeringFashion and DesignSocial Sciences
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Personnel Iqra University has skilled management and faculty
and having Competence, Courtesy, Credibility, Reliability, Responsiveness and best Communication skills in them.
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Channel Differentiation
Iqra University has partnership with foreign universities
Iqra have decision maker who have bright image and is helping to make image of Iqra brighter.
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Image Differentiation
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• Promotional strategies
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• Partnership with colleges
• Event
• Social Media
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Corporate social responsibility
Plant trees
Promote no smoking campaign
Traffic rules awareness
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• Campus visit
• High school visit
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Advertisement
T.V Radio Internet
Short courses
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