Global E-commerce Summit MAXINE BÉDAT

CO-FOUNDER, ZADY

@maxinebedat @zady

The Whole Foods of Fashion

ZADY, Most Innovative

Companies in Retail

It Begins Here

Arusha, Tanzania

The Millennial Generation

“The Millennial generation not only represents the U.S. consumer market of the future, it is

also transforming consumer marketing itself. U.S. consumers ages 18 to 34 engage with

brands far more extensively than older generations, and they expect their values to be reflected in the brands they purchase.

Social media and mobile devices amplify and accelerate the impact of Millennials’ brand

choices and feedback.”

- Boston Consulting Group

Storytelling

Displaying Our Values

Each of our products gets reviewed using iconography reflecting our company values

Supply Chain Transparency

Wall Street Journal

Top 3 Takeaways

1.  Create an experience 2.  Be authentic 3.  Make your customer the hero

Create an Experience

SURF LODGE

Make Your Customer the Hero

Thank You

MAXINE BÉDAT @maxinebedat