1. INTRODUCTION TO THE STUDY 

 The main idea behind the study conducted was to find out theinvestors preference of

commodity market with reference to BMA Services Pvt.ltd

This study should deal with the investor’s preference from

commodity market. To identify the investor’s preference means, it should find out

the characteristics of investors who invest under the guidance

of d i f f e r en t   sha r e   b roke r s .   I t   a l so   shou ld   concen t r a t e   on  whe the r   t hey   a r e

s a t i s f i ed  w i th   t he   s e rv i ce s   and   ea rn ings   f rom   the   commod i ty  ma rke t   t o

provided by the investment an also by the

brokers service. They will be expecting different types of commodities from theirinvestment

guide. Some of them may not be satisfied with their service and the information they give.

My aim is to find out the investors preference from commodity market of the

investors from their share brokers. How

isi nves to r s   s a t i s f ac t i on   f rom  commodi ty  ma rke t   s a t i s f ac t i on   l eve l   c an  

be improved by providing better services. Keeping all these things in mindthe primary and

secondary objectives of the study are set.

MEANING OF INVESTOR:

An investor is any party that makes an investment .The term has taken on a specific meaning

in finance to describe the particular types of people and companies that regularly purchase

equity or debt securities for financial gain in exchange for funding an expanding

company .Less frequently, the term is applied to parties who purchase real estate, 

currency, commodity derivatives, personal property, or other assets. The term implies that a

party purchases and holds assets in hopes of achieving capital gain or cash flow ,not as a

profession or for short-term income.

Types of investors:

Here is an overlapping, non-exclusive list of investor types:

•Individual investors (including trusts on   b e h a l f   o f   i n d i v i d u a l s ,   a n d umbrella

companies formed for two or more to pool investment funds).

•Collectors of art , antiques, and other things of value.

•Angel investors, either individually or in groups.

•Venture capital funds, which serve as investment collectives on behalf

of i nd iv idua l s ,   compan i e s ,   pens ion  p l ans ,   i n su rance   r e se rve s ,   o r   o the r funds.

•Investment banks.

•Businesses that make investments, either directly or via a captive fund

•Investment trusts, including real estate investment trusts

•Mutual funds, hedge funds,and other funds, ownership of which may or may not be

publicly traded(these funds typically pool money raised from their owner-subscribers to invest

in securities)

•Sovereign wealth funds

Commodi ty  Marke t

i s   a n   o r g a n i z e d   t r a d e r s '   e x c h a n g e   i n standardized ,graded products

are bought and sold. Worldwide, there are 48 major commodity exchanges that trade

over 96 commodities, ranging f r om whea t and co t t on t o s i l ve r and o i l . Mos t

t r ad ing i s done i n fu tu r e contracts, that is, agreements to deliver goods at a set

time in the future

Introduction

Financial services are the economic services provided by the finance industry which encompasses a broad range of organizations that manage money, including unions,banks, creditcard companies, insurance companies, accountancy companies, consumer finance companies, stock brokerages, investment funds, real estate funds and some government sponsored enterprises.

As of 2004, the financial services industry represented 20% of the market capitalization of the S&P 500 in the United States. The U.S. finance industry comprised only 10% of total non-farm business profits in 1947, but it grew to 50% by 2010. Over the same period, finance industry income as a proportion of GDP rose from 2.5% to 7.5%, and the finance industry's proportion of all corporate income rose from 10% to 20%.

The history of financial services

The term "financial services" became more prevalent in the United States partly as a result of the Gramm-Leach-Bliley Act of the late 1990s, which enabled different types of companies operating in the U.S. financial services industry at that time to merge.

Companies usually have two distinct approaches to this new type of business. One approach would be a bank which simply buys an insurance company or an investment bank, keeps the original brands of the acquired firm, and adds the acquisition to its holding company simply to diversify its earnings. Outside the U.S. (e.g., in Japan), non-financial services companies are permitted within the holding company. In this scenario, each company still looks independent, and has its own customers, etc. In the other style, a bank would simply create its own brokerage division or insurance division and attempt to sell those products to its own existing customers, with incentives for combining all things with one company.

STOCK MARKETS

A stock market or equity market is the aggregation of buyers and sellers (a loose network of economic transactions, not a physical facility or discrete entity) of stocks (also called shares); these may include securities listed on a stock exchange as well as those only traded privately.

SIZE OF THE MARKETS

Stocks can be categorized in various ways. One common way is, by the country where the company is domiciled. For example, Nestlé and Novartis are domiciled in Switzerland, so they may be considered as part of the Swiss stock market, although their stock may also be traded at exchanges in other countries.

At the close of 2012, the size of the world stock market (total market capitalization) was about US$55 trillion. By country, the largest market was the

United States (about 34%), followed by Japan (about 6%) and the United Kingdom (about 6%). This went up more in 2013.

Trade in stock markets means the transfer for money of a stock or security from a seller to a buyer. This requires these two parties to agree on a price. Equities (Stocks or shares) confer an ownership interest in a particular company.

Participants in the stock market range from small individual stock investors to larger traders investors, who can be based anywhere in the world, and may include banks, insurance companies or pension funds, and hedge funds. Their buy or sell orders may be executed on their behalf by a stock exchange trader.

Some exchanges are physical locations where transactions are carried out on a trading floor, by a method known as open outcry. This method is used in some stock exchanges and commodity exchanges, and involves traders entering oral bids and offers simultaneously. An example of such an exchange is the New York Stock Exchange. The other type of stock exchange is a virtual kind, composed of a network of computers where trades are made electronically by traders. An example of such an exchange is the NASDAQ.

INDIAN STOCK BROKING INDUSTRY

The Indian broking industry is one of the oldest trading industries that have

been around even before the establishment of the BSE in 1875. Despite passing

through a number of changes in the post liberalization period, the industry has

found its way towards sustainable growth.

In 1860, the exchange flourished with 60 brokers. In fact the 'Share Mania'

in India began when the American Civil War broke and the cotton supply from the

US to Europe stopped. Further the brokers increased to 250. At the end of the war

in 1874, the market found a place in a street (now called Dalal Street).

Pre-Independence Scenario - Establishment of Different Stock Exchanges

1875 "The Native Share and Stock Brokers' Association" (also known

as "The Bombay Stock Exchange") was established in Bombay

1894 Establishment of "The Ahmadabad Share and Stock Brokers'

Association"

1908 "The Calcutta Stock Exchange Association" was formed

1920 Madras witnessed boom and business at "The Madras Stock

Exchange" was transacted with 100 brokers.

1923 When recession followed, number of brokers came down to 3 and

the Exchange was closed down

1937 Re-organization and set up of the Madras Stock Exchange

Limited (Pvt.) Limited led by improvement in stock market

activities in South India with establishment of new textile mills

and plantation companies

1944 Establishment of "The Hyderabad Stock Exchange Limited"

1947 "Delhi Stock and Share Brokers' Association Limited" and "The

Delhi Stocks and Shares Exchange Limited" were established and

later on merged into "The Delhi Stock Exchange Association

Limited"

The depression witnessed after the Independence led to closure of a lot of

exchanges in the country. Lahore Stock Exchange was closed down after the

partition of India, and later on merged with the Delhi Stock Exchange. Bangalore

Stock Exchange Limited was registered in 1957 and got recognition only by 1963.

Most of the other Exchanges were in a miserable state till 1957 when they applied

for recognition under Securities Contracts (Regulations) Act, 1956.

The Exchanges that were recognized under the Act were:

1. Bombay

2. Calcutta

3. Madras

4. Ahmadabad

5. Delhi

6. Hyderabad

7. Bangalore

The Equity Broking Industry in India has several unique features like it is more than a century old, dynamic, forward looking, and good service providers, well conversant, highly innovative and even adaptable. The regulations and reforms been laid down in the Equity Market has resulted in rapid growth and development. Basically, the growth in the equity market is largely due to the effective intermediaries. The Broking Houses not only act as an intermediate link for the Equity Market but also for the Commodity Market, Foreign Currency Exchange Market, and many more. The Broking Houses has also made an impact on the Foreign Investors to invest in India to certain extent. In the last decade, the Indian brokerage industry has undergone a dramatic transformation. From being made of close groups, the broking industry today is one of the most transparent and compliance oriented businesses. Long settlement cycles and large scale bad deliveries are a thing of the past with the advent of T+2 settlement cycle and dematerialization. Large and fixed commissions have been replaced by wafer thin

margins, with competition driving down the brokerage fee, in some cases, to a few basis points. There have also been major changes in the way business is conducted. Technology has emerged as the key driver of business and investment advice has become research based. At the same time, adherence to regulation and compliance has vastly increased. The scope of services have enhanced from being equity products to a wide range of financial services. Investor protection has assumed significance,

COMPANY PROFILE

A financial services provider, BMA Wealth Creators specializes in extending customized financial solutions to individual and corporates. The Company works towards understanding the financial ambitions of its clients and adjusts to its risk profile accordingly. Our expertise combined with thorough understanding of the financial markets results in appropriate investment solutions for all.

The BMA Group has created its forte by promoting successful ventures in the fields of coal mining, refractory, steel and Ferro alloy. Its continuous strive to achieve excellence and growth keeps it abreast of the latest in technology and best business practices, thereby making it customer oriented while forging alliances, high quality standards and proactive business cultures.

BMA is a purely finance based company which was being established with a

motive of extending financial services to the corporate sector and is working

accordingly.

Its main head quarter is at Kolkata and has 100 strategically located branches

across India; the company makes its presence felt through 8000 business outlets.

It also houses an employee base of over 14000 across its branches which worked

towards a better financial tomorrow.

BMA guides to gain moderate return over long term through investments in the

capital market.

BMA was incorporated in 2000, and became BMA wealth creators Limited as a

Private Limited Company in 2004. Today it enjoys a leading position in finance

and insurance brokerage in India. Presently its expanse includes around 8000+

business outlets.

The management team of BMA Wealth Creators Ltd

ANUBHAV BHATTER- MD AND CEO

AVINASH AGARWAL- DIRECTOR

SARAT MURARKA- NATIONAL HEAD

SHIV KUMAR DAMANI- DIRECTOR

SAIKAT GANGULY- CEO

1. Nature of the business carried:

BMA Wealth Creators Ltd is one of the leading financial service

providers to individuals and corporate investors.

The company provides broking service in the equity, derivative,

foreign exchange and commodity segment in India.

The company proactively delivers the full depth and breadth of

broking and other financial services to its clients through a network of

more than 8000+ business outlets across India.

Excellent research support, state of the art tools, smart risk

management, capital requirements, excellent order routing and

efficient operational practices are the key components of company’s

offerings.

The company provides superior pre and post trading services to clients

through robust technical architecture.

2. Company’s Vision and Mission statement:

Vision:

To provide integrated financial services building investor wealth and

confidence.

Mission Statement:

To be a premier financial supermarket providing integrated investment

services.

3. Products / services profile:

The products and services offered include securities, credit services, Demat

account for share trading, fast loans, money control services, mutual fund news,

commodity and realty retail and review along with technical analysis of the market.

BMA offers the updated, reliable and factual research-based analysis of the stock

market as equity research forms. These help you in deciding which stock or share

to invest in. India bulls also provide commodity brokerage services under BMA

commodities private limited . It deals in research work and formation of reports on

agri-commodites and metals. ICPL has one of the largest retail branch networks in

the country.

The security offering at BMA include equity research, commodities, Internet

trading and online IPO (Initial Public Offer). BMA Consumer Finance Services

cover personal loans, auto loan, commercial vehicle loans and mortgage services

include home loans and loans against property.

Internet trading facility is also available on the BMA website. Also get online

corporate news and market reports along with the major gainers and losers and top

traded shares in Nifty and Sensex.

The product offerings:

Equity broking

Derivatives broking

Commodity broking

Depository services

Investment advisory

Wealth management

Mutual funds

Bonds

IPOs

Global market trading

General insurance

Life insurance

4.Area of operation:

BMA Wealth Creators being private financial services provider and

brokerage firm operates well in national market. With more than 8000+

business outlets across India, the company provides service all over country.

4. Ownership pattern:

BMA wealth Creators Ltd is a private limited company is fully owned by

Mr. ANUBHAV BHATTER

5. Competitors Information:

The major competitors are

ICICI Securities Ltd.

Share Khan Ltd

Motilal Oswal securities Ltd

Reliance Money Ltd

Religare Ltd

Kotak Mahindra Securities Ltd

Angel Broking Ltd

6. Infrastructural Facilities:

Research facilities:

BMA customers get access to wide range of research resources and tools to

help them make right investment decisions.

Its team of finest financial analyst bring customer intensive research report

on how the stock market are faring, winning investment ideas, entry and exit

strategies, sector and economic outlook.

At BMA WC, they understand that every investors investment needs and

goals are different and that’s why they provide comprehensive set of

research report to serve customer needs.

Branches:

The company BMA Wealth Creators has more than 8000+ business outlets

across India with each branch is connected with high speed internet facility

to facilitate trading.

Training Facilities:

At BMA Wealth Creators Ltd, the newly appointed employees are trained at

respective branch itself. Also, a group of terminal operators provides the

training for individual investors for their own trading activity.

7. Future growth and prospects:

The company has a good network of franchisee and offices in south India

and is planning open more offices in north India. Also, the company is

launching its IPO in the year 2018 and hence a good growth is expected.

McKENSY’S 7S FRAME WORK

The McKinsey 7S Framework is a management model developed by well-

known business consultants Robert H. Waterman, Jr. and Tom Peters (who

also developed the MBWA-- "Management By Walking Around" motif, and

authored In Search of Excellence) in the 1980s. This was a strategic vision

for groups, to include businesses, business units, and teams. The 7S are

structure, strategy, systems, skills, style, staff and shared values.

Objective of Mc Kinsey 7s

Improve the performance of a company

Examine the likely effects of future changes within a company

Align departments and processes during a merger or acquisition

Determine how best to implement a proposed strategy

The Seven Interdependent Elements

The basic premise of the model is that there are seven internal aspects of an organization that need to be aligned if it is to be successful

Hard Elements

Strategy

Structure

Systems

Soft Elements

Shared Values

Skills

Staff

Style.

STRUCTURE: The Company has decentralized system of organization structure.

.

STRATEGY:

The strategy is the plan or course of action in allocating resources to achieve

identified goals over time. BMA Wealth Creators Ltd. aims at improving its

customer base by providing integrated financial services to all the customers. Most

prominent part of BMA’s growth strategy is focus on in-house research to cater to

different segments of clients and meet their rising expectations. BMA believes in-

house research is not only an essential part of business requirement it also gives

control over quality of input and relative advantage in this intense business

environment. Company has adopted franchisee business strategy to increase its

customer base.

SYSTEMS:

The systems are the routine processes and procedures followed within the

organization. It includes production planning g and control system, capital

budgeting systems etc.

In BMA Wealth Creators Ltd. the core operations include

- Customer Acquisition : - the offline method of acquisition of customers through

the brokers is followed for this purpose.

- Research : - the research is done mainly at the head office in Mumbai. The

fundamental analysis of the different companies through balance sheet analysis,

profit and loss statement and the technical analysis with regards to the various

sectors, the volatility in these sectors is also done at the head office.

- Dealing : - the dealing system refers to the actual trading activities that are done

through advice. The orders are placed according to the needs of the investors.

The volume generated through these activities forms the core revenue for the

company.

- Back office Operations : - the back office acts as the backbone for all the

activities of BMA Wealth Creators Ltd.. This system handles all operations

involving cheque processing, contract notes, IS (Delivery Instruction Slip) etc.

- Risk and Compliance : - this part of the support operations handles the risk

associated. The software needed for these operations handles this and makes

sure that all the norms are met in any form of the transaction.

STYLE:

The way in which key managers behave in achieving organizational goals is

considered to be the style variable; this variable is thought to encompass the

cultural style of the organization. Democratic style has been followed in BMA

Wealth Creators Ltd. which allows individual department to take necessary

decisions. The style of operation that is followed towards the customer is much

focused and it is aimed to give utmost attention to the customer. Personalized care

is taken to satisfy with any of the problems faced by the clients.

STAFF:

The term staff refers to the way organization introduce young recruits in to

the main stream of their activities and the manner in which they manage their

careers in the new interns develop employees and shape basic value.

The employees in all the departments are given training for 6 months where they

will be given all the necessary skill that is needed for their respective jobs. The

efficiency of the existing employees is also measured to know the growth and their

relative position in the organization. There are 14000 employees all over the

country.

SKILLS:

The skill refers to the capabilities of the staff within the organization as a

whole. The company has the skill needed to carry out the company’s strategy like:

- Good and specialized knowledge about the products.

- High level of specialization in communication.

- Ability to convert people into customer.

SHARED VALUES:

The shared values, originally termed as super ordinate goals, refer to the

significant meanings or guiding concepts that organizational members share.

Shared values are considered to be the foundation of ethics, community and

culture. When people’s values are met and matched, they feel a sense of

satisfaction, harmony, or rapport. When their values are not met or matched,

people often feel dissatisfied, incongruent, or violated.

- Customer - personalized attention is the key.

- Integrity - highest ethical standards are used in all the transactions.

- Mutual Respect – trust in working relationship.

- Quality Advice – scientific approach in quantifying the risk.

RESEARCH METHODOLOGY

SCOPE OF THE STUDY

The information gathered only from commodity investors in Bangalore city. The reason for

confining the research in Bangalore City was

1. One of the first growing city in Karnataka

2. Big city with more than 50 lakh people

3. More number of business is there in this city and Large number of traders

4. More over environment in this city gives potential for the study

Sl no Designation Qualification Skills

1 RM,

Sr. RM

MBA/ Graduate

(marketing/Finance)

NCFM

certifications

Marketing skills,

communication.

Ability to convert

people into

customer

2 Business development

manager

MBA marketing Communication

skills, innovative

skills.

3 Trading executive Graduate,

NCFM certification

Analytical skills

4 Manager

(Franchisee business)

MBA Marketing Communication

skill, leadership

skills.

OBJECTIVES OF THE STUDY:

To know investors preference, who invest in commodity market.

To know the most preferred form of mode of trading.

To know the awareness of stock broking companies and in specific BMA Securities Ltd.,To

find out what kind of services are most preferred by customers from a stock broking

company.

ANALYSIS AND INTERPRETATION

ANALYSIS AND FINDINGS:

1. Age

Frequency Percent Valid

Percent

Cumulative

Percent

Valid 18-30 8 20.0 20.0 20.0

31-50 25 62.5 62.5 82.5

Above 51 7 17.5 17.5 100.0

Total 40 100.0 100.0

Frequency Percent Valid Percent Cumulative Percent0

20

40

60

80

100

120

18-3031-50Above 51Total

Interpretation:

Among the 40 respondents, 62.5% of the respondents i.e. 25, fall in the category of age 31-50,

20% fall under the age of 18-30 i.e. 8 respondents and 17.5% are above 51 years old. Majority of

investors fall under the category of age 31 to 50 years old.

Inference:

Majority of the BMA Wealth Creators clients are from middle age group and further and

youngsters have shown curiosity and interest towards investment.

2.Occupation

Frequency Percent Valid Percent Cumulative Percent

Valid Businessman 18 45.0 45.0 45.0

Employee 11 27.5 27.5 72.5

Retired Person

4 10.0 10.0 82.5

Professionals 7 17.5 17.5 100.0

Total 40 100.0 100.0

Businessman Employee Retired Person Professionals Total0

20

40

60

80

100

120

FrequencyPercentValid PercentCumulative Percent

Interpretation:

Among the 40 respondents, 45% of the respondents are Businessmen i.e. 18 respondents, 27.5%

are Employees, 10% are retired persons and 17.5% respondents are Professionals. Majority of

the commodity traders are businessmen.

Inference:

Large numbers of investors are from private sector and entrepreneurs, who are inclined towards

savings.

3.Which among these investment criteria you usually prefer?

Bank Gold Real Mutual Stock Bond Life Commodities

Deposits Estate Fund Insurance

Rank 1 5 5 5 5 13 5 1 0

Rank 2 7 1 7 12 6 8 5 0

Rank 3 9 1 9 6 3 6 4 2

Rank 4 5 7 5 7 4 5 3 4

Rank 5 3 5 3 5 7 3 7 2

Rank6 3 12 3 4 3 7 6 2

Rank 7 2 5 2 0 3 3 9 10

Rank 8 6 4 6 1 1 3 5 20

Bank D

eposit

sGold

Real E

state

Mutual Fu

ndSto

ckBond

Life I

nsuran

ce

Commodities0

5

10

15

20

25

Rank 1Rank 2Rank 3Rank 4Rank 5Rank6Rank 7Rank 8

Interpretation:

Among the 40 respondents, 32.5% of the investors have given 1st rank to investing in

Stock, 12 respondents i.e. 30% have given 2nd preference to investing in mutual funds, 3rd

preference is bank deposit and real estate, so majority of the investors give first preference to

stock market and last preference to commodity market.

Inference:

From the data above we can infer that the clients are prone to invest in stocks rather than other

investing options.

The priority is given as

Stocks and Shares

Mutual Funds

Real estate

4. How do you trade presently in commodity market? * If not online trading, how

often do you visit the broker house? Cross tabulation

If not online trading, how often do you visit the broker house?

Total

How do you trade presently in commodity market?

Once in a day

Once in a week

Once in a Month

Once in a quarter

Online Trading

12 12

Through Telephone

2 7 9 2 20

Through internet

3 3 2 8

Total 14 10 12 4 40

Once in a day Once in a week Once in a Month Once in a quarter0

2

4

6

8

10

12

14

16

Online TradingThrough TelephoneThrough internetTotal

Interpretation:

Among the 40 respondents, 30% investors are trading through online they visit broker

house daily, 50% investors are trading through telephone out of that 45% investors visit the

broker house once in a month, 35% investors visit once in a week, 10% investors visit once in a

quarter and 10% investors visit once in a day and 20% investors are trading through internet out

of that 37.5% investors visit the broker house once in a week, 37.5% investors once in a month

and 25% investors visit once in a quarter.

Inference:

Investors are comfortable trading and placing orders through phones and the latent

majorities are utilizing the online platform.

5.Since how long are you trading with commodities?Frequency Percent Valid Percent Cumulative

Percent

Valid Less than 1 year

22 55.0 55.0 55.0

1-2 years 11 27.5 27.5 82.5

More than 2 years

7 17.5 17.5 100.0

Total 40 100.0 100.0

Frequency Percent Valid Percent Cumulative Percent0

20

40

60

80

100

120

Less than 1 year1-2 yearsMore than 2 yearsTotal

Interpretation:

Among the 40 respondents, 55% of the investors are trading in commodity market

from less than one year, 27.5% of the investors are trading from one to two years and

17.5% of the investors are trading from more than two year.

Inference:

The commodity market trading is not much of interest to the clients and trading is done

occasionally. Only the 17.5% of BMA clients favor commodity market.

6.Are you aware of BMA Securities? * If you are aware of BMA, then how do you come

to know about this?

Cross tabulation

If you are aware of BMA, then how do you come to know about this?

Total

Are you aware of BMA Securities?

Brokers Friends & relatives

Yes 20 15 35

N0 5

40

yes noAre you aware of BMA Securities?

0

5

10

15

20

25

30

35

40

BrokersFriends & relativesnot aware

Interpretation:

Among the 40 respondents, 20 respondents are aware of BMA through brokers, 15

respondents are aware of BMA through Friends and relatives. Out of 20 outside respondents 5

members are not aware of BMA.

Inference:

The promotional activities of BMA are satisfactory and have influence over the target

market.

7.Which are the commodities you currently trade with?

Gold Silver Metal Crude OilAgri Product

Respondents 33 13 11 22 7

Percentage 82.5 32.5 27.5 55 17.5

Gold Silver Metal Crude Oil Agri Product0

10

20

30

40

50

60

70

80

90

RespondentsPercentage

Interpretation:

Among the 40 respondents, 82% investors are trading with gold, 32.5% investors

are trading with silver, 27.5% investors are trading with Metal, 55% investors are trading

with Crude Oil and 17.5% investors are trading with Agri Products.

Inference:

Majority of the clients prefer to trade in gold, thus are aware of volatility of gold rates in

commodity market.

8.Which among these commodities you are interested to trade with?

Commodities

Response Gold Silver Metal Crude Oil Agri Product

Respondents 12 8 10 7 3

Percentage 30 20 25 17.5 7.5

Respondents

GoldSilverMetalCrude OilAgri Product

Interpretation:

Among the 40 respondents, 30% investors are interested to trade with gold, 20%

investors are interested to trade with silver, 25% investors are interested to trade with

Metal, 17.5% investors are interested to trade with Crude Oil and 7.5% investors are

interested to trade with Agri Products.

Inference:

Large numbers of majority in the commodity market prefer to trade in gold and metals due to

volatility of prices in this sector.

9.How do you rate these commodities?

Commodities

RanksGold Silver Metal Crude Oil Agri Product

Rank 1 28 1 2 5 4

Rank 2 7 7 7 19 1

Rank 3 4 13 15 6 1

Rank 4 1 17 11 10 1

Rank 5 0 2 5 0 33

Gold Silver Metal Crude Oil Agri Product0

5

10

15

20

25

30

35

Rank 1Rank 2Rank 3Rank 4Rank 5

Interpretation:

Among the 40 respondents, 70% of the investors have given first rank to gold,

47.5% of the investors have given second rank to crude oil, 37.5% of the investors have

given third rank to Metal, 42.5% of the investors have given fourth rank to Silver and

82.5% of the investors given fifth rank to Agri products.

Inference:

The priorities in commodity market are:

Gold Crude oil

Metals Silver Agriculture products.

10.Which factor do you normally consider while trading in commodity market?

PriceMarket Rate Returns Season Risk Liquidity Safety

Rank 1 2 1 8 4 4 1 20

Rank 2 4 0 5 1 11 8 11

Rank 3 5 8 8 0 6 11 2

Rank 4 4 5 11 1 8 8 3

Rank 5 10 11 8 3 3 5 0

Rank6 14 12 0 4 6 5 0

Rank 7 1 3 0 27 2 2 4

Price Market Rate Returns Season Risk Liquidity Safety0

5

10

15

20

25

30

Rank 1Rank 2Rank 3Rank 4Rank 5Rank6Rank 7

Interpretation:

Among the 40 respondents, 50% of the investors have given 1st rank to safety, 27.5% of

the investors given 2nd rank to risk, 27.5% of the investors given 3rd rank to the Liquidity,

so majority of the investors give most preference to safety factor.

Inference:

Investor’s sole intention of investing is safety as more number of investors relies on these

investments as savings. Further other clients are dependent on the liquidity of stocks.

11.Which facilities do you expect from service provider of a commodity trading?

Frequency Percent Valid Percent Cumulative Percent

Valid Up to date information

14 35.0 35.0 35.0

Less brokerage 19 47.5 47.5 82.5

Good service 7 17.5 17.5 100.0

Total 40 100.0 100.0

Frequency Percent Valid Percent Cumulative Percent

0

20

40

60

80

100

120

Up to date informationLess brokerageGood serviceTotal

Interpretation:

Among 40 Respondents, 47.5% of respondents i.e. 19 respondents expect less

brokerage, 35% of the respondents expect up-to date information from the service

provider, and 17.5% expect Good service. So majority of the respondents expect less

brokerage from the service provider of the commodity.

Inference:

The data clearly shows that the brokerage charges must be brought down and up to date

information must be provided at any given point of time. Also 17.5% emphasize on good

services.

FINDINGS AND OBSERVATIONS

Findings

Majority of the BMA Wealth Creators clients are from middle age group and further and

youngsters have shown curiosity and interest towards investment.

Large numbers of investors are from private sector and entrepreneurs, who are inclined

towards savings.

From the data above we can infer that the clients are prone to invest in stocks rather than

other investing options.

The priority is given as

Stocks and Shares

Mutual Funds

Real estate

Investors are comfortable trading and placing orders through phones and the latent

majorities are utilizing the online platform.

The commodity market trading is not much of interest to the clients and trading is done

occasionally. Only the 17.5% of BMA clients favor commodity market.

The promotional activities of BMA are satisfactory and have influence over the target

market.

Majority of the clients prefer to trade in gold, thus are aware of volatility of gold rates in

commodity market.

Large numbers of majority in the commodity market prefer to trade in gold and metals

due to volatility of prices in this sector

The priorities in commodity market are:

Gold

Crude oil

Metals

Silver

Agriculture products

Investor’s sole intention of investing is safety as more number of investors relies on these investments as savings. Further other clients are dependent on the liquidity of stocks.

The data clearly shows that the brokerage charges must be brought down and up to date

information must be provided at any given point of time. Also 17.5% emphasize on good

services.

Suggestions

From the recent study and analysis we understand that customers preference changes in

accordance to the BSE (Bombay Stock Exchange), NSE( National Stock Exchange), and Sensex.

Also from the research, I put in my humble suggestions which are derived from the descriptive

analysis.

Majority of the BMA clients are from the middle age group i.e. (21-40), hence the

organization should concentrate on this target market.

Promotional activities like finance events, games must be employed to attract the

corporate sector.

The volume of trading is more in stocks and shares in equity market. Hence clients look

in for liquidity options.

Online platforms for trading should be encouraged as these platforms provide more

options and less complexity.

Focus on commodity market must be prioritized as it provides a good rate of return also

ensuring the customer satisfaction.

Clients, who trade in gold, must also consider other options. The crude oil markets have

great potential for long term investments.

The customers emphasize savings, so the organization must bring in new products from

investment sector.

The Brokerage charges must be reduced to change the customer’s perception about the

BMA tariffs.