• Yuval Adar• Yisrael Blustein • Alex Krichevsky• Behir Sabban• Raviv Sobel • Galia Turgeman

MISSION STATEMENTMISSION STATEMENT

To supply comprehensive, personalized, and relevant information from Internet

sources to allow businesses to monitor their business

landscape.

The Market: Business Intelligence (BI)The Market: Business Intelligence (BI)

BI is a broad category of application programs and

technologies for gathering, storing, analyzing, and providing access to data to help enterprise

users make better business decisions.

BI Market Forecast

0

20

40

60

80

100

2001 2002 2003 2004 2005 2006 2007

Billio

n O

f $

4 Elements of Business Intelligence

Business Intelligence

Industry

Data Gathering

Data Analysis

Decision making

Distribution

Vigil’s BI Market

Data Publishing

Data Vendors

Data Gathering

Company ProfileCompany Profile

• Founded: 1998, Ramat Gan, Israel• Founders: Gidi Cohen, Ofer Shochet• Board of Directors: Shlomo Kramer, Aaron

Mankovski, & founders. • Headquarters: Acton, Massachusetts (1999)• Branches: NY, Tel Aviv (R&D)• Investors: Eucalyptus, Check Point Founders,

Softbank, Polaris, Chase Capital Partners

COMPANY HISTORY:

1998

1st Round1st Round

March 1999

US HQUS HQ

August 1999

1st Round: Eucalyptus, Check Point Founders

2nd Round: Polaris, Chase Capital, & Seed Capital

November 1999

Product Release, Beta TestProduct Release, Beta Test

2nd Round2nd Round

July 1999

E-sense 2.0E-sense 2.0FoundingFounding

The Problem of Data GatheringThe Problem of Data Gathering

• Companies wasting time and resources in accessing necessary information.

• Only 10% -15% of content delivered to a corporate portal is relevant to a specific business query

• Major search engines take 3-9 months to index new information.

• Search engines are not well-suited to customized searches.

Solution:Solution:

• A program that comprehensively searches the Internet and perpetually updates the user with fresh and highly relevant data.

• The program provides specified information relevant to the user’s personalized interests.

Company

Markets

Products

Technology

People

Regions

Events

Trademarks

E-Sense Arena Editor

Drag and drop icons that represent different

components of your business landscape

There are no predefined markets. You label the

market block.

ADD DESIRED MARKET BLOCK

Customer Relationship Management

Sieble

ADD DESIRED COMPANIES

ADD COMPETITORS

ADD PRODUCTS

YOU DETERMINE THE MARKET

LANDSCAPE AS YOU SEE IT

Business Relations, chosen in the example, includes M&A activity, Partnerships, and

Major Deals

SELECT METATOPICS

These MetaTopics cover generic types of business information, such

as analyst reports, investment information, personnel changes and

white papers.Each of the MetaTopics consists of sophisticated algorithms, which are

invisible to the user, but which ensure that e-Sense can accurately classify and distinguish the information it

finds.

Now, the query is ready to be sent to Vigil’s servers. The data can be sent in

2 different ways:

• E-sense professional: Creates database of all relevant information which is sent to the user.

• E-sense portal feed or portal application: Information is sent either directly to the portal site or allows portal users to specify what information they need and how.

e-Sense Professional’s report contains only the most relevant and newest

messages found.

These reports are delivered to you via e-mail or it is available on Vigil’s servers

as a searchable database.

The reports contain excerpts that summarize only the

parts of the message that are relevant to your interests.

e-Sense Advantagese-Sense Advantages

• User-friendly interface • 80% - 100% relevancy, matching specific user

needs.• Push Oriented/ ASP model• No programming or administrative overhead.• Information updated automatically and rapidly.

Vigil Strategy

• Target Large Firms (Fortune 1000)

• Service Rather than Software

• ASP Model

• Achieve Critical Mass

• Expand in Coordination with the Market

• Outsourcing

Financial Model• High-range price model - $5,000- $20,000

monthly.• Focused at large businesses

– 50 clients from Fortune 1000 – Clients include: PricewaterhouseCoopers,

Oracle, and Motorola.

• Product Segmentation - Allows product to reach three large markets.

• No programming or administrative overhead.

CLIENTS & ALLIANCES

Market Analysis (Porter’s Model)

Substitute ProductsSearch Engine; BI Co.

Suppliers:Exodus,

Articulent,Compaq

New Players

Clients:Fortune 1000

Direct CompetitorsClearForest

S.W.O.T

Strong:Major customers

Successful capital raisings

Serious investors

Product potential

Focus

Weakness Points:Small size

Low income

Opportunities:

Market growth Potential

Customers

Threats:Competition

Dynamic Environment

e-Sense is an effective way to monitor critical business information on the Internet:

Comprehensive coverage of open Internet sources

Relevant messages based on user-defined business landscapes

Incremental information found in a timely manner

Easy-to-use service that accommodates a wide-range of user needs

Unique product in a growing market.

Sensitive Analysis: Revenue Model

$20,000$17,500$15,000$12,500$10,000$7,500$5,000

$6,000,000$5,250,000$4,500,000$3,750,000$3,000,000$2,250,000$1,500,00025

$12,000,000$10,500,000$9,000,000$7,500,000$6,000,000$4,500,000$3,000,00050

$18,000,000$15,750,000$13,500,000$11,250,000$9,000,000$6,750,000$4,500,00075

$24,000,000$21,000,000$18,000,000$15,000,000$12,000,000$9,000,000$6,000,000100

$36,000,000$31,500,000$27,000,000$22,500,000$18,000,000$13,500,000$9,000,000150

$48,000,000$42,000,000$36,000,000$30,000,000$24,000,000$18,000,000$12,000,000200

$60,000,000$52,500,000$45,000,000$37,500,000$30,000,000$22,500,000$15,000,000250

$72,000,000$63,000,000$54,000,000$45,000,000$36,000,000$27,000,000$18,000,000300

$96,000,000$84,000,000$72,000,000$60,000,000$48,000,000$36,000,000$24,000,000400

$120,000,000$105,000,000$90,000,000$75,000,000$60,000,000$45,000,000$30,000,000500

$144,000,000$126,000,000$108,000,000$90,000,000$72,000,000$54,000,000$36,000,000600

Monthly Average Income Per ClientNumber of

Clients

How the technology works?

• An analysis of the message text

• The relation between the message and relevant source in the Source Map

• How the message matches or discusses the entire business landscape

The Bottom Line:The Bottom Line:Valuable Time Saved Valuable Time Saved

&& Valuable Information Valuable Information

ProvidedProvided