Meet  Marcia  

A.K.A…

ms.  Busy  College  Student  

Marcia attends

and studies

and never misses

marcia eats

and

and

but NOT

and

marcia’s diet looks like this

when it should include more of this

because to marcia…

YUMMY       YUCKY  

marcia, meet iVeggie

iVeggie is simple.  

step 1  

iVeggie emails marcia a simple question  

What’s  your  favorite  desert?  What’s  your  favorite  lunch  food?  

What’s  your  favorite  ethic  food?  

step 2  

iVeggie makes it easy to eat veggies. she studies what

marcia eats

and  finds  simple  ways  to  add  veggies  

step 3  

iVeggie  emails  marcia…  

if you like this

Meaty  Burger  

you should try this

Veggie  Burger  

if you love this

try the veggie version

and you can find it here

marcia still hates veggies but now eats more

why?  

she  has  help  

she  receives  a  daily  trigger    

with  personalized  sugges@ons  

including  restaurants  and  recipes  to  try  

iVeggie  makes  this  

super  simple  

this  is  marcia  

she’s part of the

100%  of  students  in  the  iVeggie  project  who  thought  the  study  was  simple  

88%  who  are  aware  of  more  veggie  op@ons  

63%  who  ate  more  veggies  

marcia bought iVeggie v2

V2  used  the  sugges@ons  from  par@cipants  to  make  it  even  easier  to  

eat  veggies  by  providing  

Eme  and  locaEon  based  sugges@ons  to  find  the  closest  veggie  op@on    

tracking  system  to  keep  you  accountable  

marcia eats more

because of

join  marcia  in    the  iVeggie    

           revolu@on