YUE FESTIVALBOOK OF DREAMs. 2010

China’s largest independent promoter, SPLIT WORKS

China’s most highly regarded Music Communications Agency

with the largest live entertainment company LIVENATION Entertainment to bring

YUE festival 2010 to Shanghai

print, tv, radio, outdoor and web enjoyed 20 - 30m rmb in media delivered

* Using ACE Value $ (Advertising Cost Equivalents or the full rate card advertised value)** Only measures print media so ACTUAL ROI is GREATER THAN 6.5 (SNS and official site will be measured in 2010)*** Attendees and Media Viewship anticipated to at least TRIPLE with partnership with Live Nation and increased lead times))

THE LOCATION

THE LOCATION* Only 30 mins from People Square by metro.* Only 3 metro stops to Century Ave.

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ARTISTS IncludeWolfmother*

“自AC/DC之后，最优秀的澳洲金属摇滚乐团”

——英国镜报

“年度十大注目新人”——滚石杂志

“继Nirvana之后最棒的乐团”——MAXIM杂志

Khalil fong （方大同）*

groove armada*2003年Grammy音乐获得者

Yang naiWen （杨乃文）*

bullet for mY valentine*

mavis fan & 100% band （范晓萱）*

The band has stated that their music is influenced by classic heavy metal acts such as Metallica, Iron Maiden, and Slayer. The band is part of the Cardiff music scene. Kirk Miller of Decibel Magazine praised the band for the effort in synchronised song structures.

*have already confirmed interest

reupload

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ARTISTS Include

该乐队新近迅速窜红，如今已在法国家喻户晓，成为法国独具特色、横跨爵士与流行的大牌乐队。该乐队同名大碟还没有现 世就已经登上多个英国排行榜高位，受到多本权威音乐杂志如《Music Week》、《NME》、《OMM》和《Q》等的一致 好评，连时装杂志《GQ》和《Marie Claire》也对Nouvelle Vague的唱片给予极高的评价，将其誉为品位一族必听之选。

pg. lost*

Karen moK （莫文蔚）*

the Cave singers*

emilie simon*nouvelle vague*

Cheer Chan（陈绮贞）*

peng tan（彭坦）*

是一支来自瑞典Norrköping的4人后摇乐团，成立于2004年。在后摇井喷的2007年，Pg.lost仅凭借《Yes I Am》这一张EP就成为了TSB年度50佳后摇唱片之一。

*have already confirmed interest

Zhang Xuan（张悬）

missY elliott

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ARTISTS Includeou est le sWimming pool*

Wang XiaoKun（王啸坤）*

lu guangZhong（卢广仲）

Yoga lin（林宥嘉）

Jam hsiao（萧敬腾）

the glitCh mob*

russian CirCles*

Ou Est Le Swimming Pool is an electronica synthpop group hailing from Camden, England. Following the release of this, their debut single, in September 2009, they headed out on the UK leg of La Roux’s last tour; rumor has it they are out of this world live.

喜欢摇滚乐，喜欢滑板，喜欢猫，喜欢左手，认为13这个数字很吉利。而他现在身上最著名的名号则是——2006年雪碧我型我show的全国冠军。

*have already confirmed interest

Russian Circles is a three piece instrumental rock/metal band from Chicago. Russian Circles play instrumental, sprawling music which runs the gamut of heavy discordant metal, to soft delicate passages. They are also known for their energetic live shows, which include tours with Minus the Bear, Chin Up Chin Up, Coheed & Cambria, Mono, and Pelican as well as an appearance at the 2006 SXSW.

THE ARTISTS for extra budgetFor varying extra budget the following artists have also advised us of their availabilty and interest in performing at YUE Festival 2010:

Pet Shop Boys have sold over 50 million records worldwide and are listed as the most successful duo in UK music history by The Guinness World Record Book 2008.

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rihannaRihanna has achieved six number-one singles on the Hot 100 chart, and has also received the 2007 World Music Awards for World’s Best-Selling Pop Female Artist and Female Entertainer of the Year, as well as the 2008 American Music Awards for Favorite Soul/R&B Female Artist and Favorite Pop/Rock Female Artist. In January 2010, Rihanna received two Grammy Awards for Jay-Z’s 2009 single “Run This Town”.

museMuse have won many other music awards throughout their career, including five MTV Europe Music Awards, five Q Awards, eight NME Awards, two BRIT awards and four Kerrang! Awards.

pet shop boYs

SPONSORS VALUE

China’s onlY speCialist musiC CommuniCations agenCY has the capability and experience to use music to activate brands, build consumer bases and brand loyalty using genuine insight and eXpertise.

Splatter will help YUE Festival 2010 sponsors to engage deeplY and lastingly with their target audience and basically to sell more in a competitive and fragmented market.

SPONSORS VALUEeXperienCe - engagement - Content - soCial media - brand noise

Splatter will use a variety of strategies to give you ROI that the other festivals in China are simply not getting for their sponsors....- guarantee to all our sponsors that they will be the only brand to represent their category- a strongly branded SUMMER LONG music platform, including - Branded Radio- Online Fan Interaction- Opportunities for the brand to get involved in a PreFestival Tour- Fan powered social media- Key ATL Media- A DVD to be shown at the YUE Festival 2010 highlighting our sponsors- A DVD to be filmed at the YUE Festival 2010 to be used by our sponsors for their own purposes. One created for each sponsor.

Split Works is adept at building high impact and memorable experiences for brandsPlease see the following 3 slides for examples of what we have done before...

Experience Zones:Split Works is adept at building high impact and memorable experiences for brands

Split Works is adept at building high impact and memorable experiences for brandsproject: converse love noise

Experience Zones:

Experience Zones:Split Works is adept at building high impact and memorable experiences for brands

We will do the same or better for you at YUE 2010!

In terms of branding at the event itself, please view the following 2 x spreadsheets. These tell you exactly what you will get as a festival sponsor.

Post-event, every sponsor will be provided with a complete collection of press clippings, event overview and analysis, key learnings and media value dollar-amount calculated using ACE (Advertising Cost Equivalents or full rate card advertising value).

Thank you! Contact Archie Hamilton : ah@spli-t.com