The new shape of an online fandom community on BBS in Taiwan: The example of the Live-post on BBS TaiwanDarma board.Yu-wei WangProf. Mirjana DedaicCommunication, Culture& Technology Georgetown University

Introduction

Introduction

Methodology

In-deep Interview 10 respondents

Why people choose BBS?

Why people choose BBS?

Bandwagon Effect Anonymity feature

PTT

Trendy Drama

PTT- TaiwanDrama Board

The Genre of Live-post

The Genre of Live-post

Fandom Although those who study “fandom“

disagree on its definition, at least most them would agree it involves a collective of people organized socially around their shared appreciation of a pop culture objects (Baym,2007 ).

Interactivity

Human to human interaction Human to machine interaction

Research Findings The virtual interactivity between

audiences and the trendy drama.

The virtual interactivity between audiences and the fandom group.

The virtual interactivity between audiences and the trendy drama

Before Viewing After Viewing

Passive Audience No. 07 Krajicek Every week after watching The Fierce Wife on TV, I will

log on the board (TaiwanDrama) to see how others feels about some specific plots. Is anyone share the same points of views with me? Or is there other opposite opinions? Because every time after watching the drama, I will come up with some deep thoughts, but sometimes it’s hard to convey it by words, I will log on BBS to see how others interpret this thought or feeling no matter how late the time it is…

Active Audience No. 06 Intnssh I always log on to BBS and read relating articles or

comments, from which I found out that many people like to so crazy about that drama and it’s pretty interesting to push-posting together with the other users since sometimes you can reprove the character in the show with others or see those funny comments.

No. 04 hase I can feel their sincerities for everyone were

seriously sharing their personal experiences and the practice of their lives.

No. 01 allyp7985 I prefer to watch the drama alone, because I feel without

restriction. I can be affected by the plot directly and express my feeling out without concerns, since I always laugh and cry aloud. However, I somehow still want to have someone to accompany while watching the drama, so I will go to BBS Live-post even recently I open the Live-post.

No. 09, Wenchii I think it is interesting to see others comments,

because you know here is like a big family, in which everyone express their feelings or reflections toward the dramas without any concerns…… Also, since you can interact with other users here, you feel like you are not watching the drama alone, in a meanwhile, you need not to care about anything, but just express your own feeling and utterance.

Conclusion

A short-lived online fan community.

Conclusion Virtual interactivity can increase

the feeling projections from the audiences to the drama.

The EndThanks for your attention!!

Bibliography:

1.Vorderer, P. (2000). Interactive entertainment. Media Entertainment: The psychology of its appeal. (pp. 21-36). Zillmann, D., Vorderer, P. ( Eds.) Mahwah. London.

2. Ling-Ya Weng (2008). The Healing Style of Trendy Drama—Audience Research of Local Trendy Drama. Shih Hsin University. Taipei.

3. Baym, N. K. (2007). The new shape of online community: The example of Swedish independent music fandom.(pp. 2-3). First Monday 12(8). http://firstmonday.org/issues/issue12_8/baym/index.html

4. Annse, S. (2004). Mediated Identity in the parasocial interaction of TV. In Identity:An International journal of theory and research, 4(4), pp. 371-388

5. Fan-tzeng Chu (2011.04.24) 《犀利人妻》下檔 256 萬觀眾鳥獸散 (After the off of the "The Fierce Wife" drama, 2.5 million audiences are gone.). Chinatimes E-paper. http://tw.news.yahoo.com/article/url/d/a/110424/4/2qcwv.html

6. PTT. telnet://ptt.cc