yu-hsiu li design as one uxmy
DESCRIPTION
A talk by Yu-Hsiu Li from Microsoft at UXMY2013 on Design as OneTRANSCRIPT
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DESIGN AS
ONE
YU-‐HSIU LI MICROSOFT SEARCH TECHNOLOGY CENTER ASIA
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Indiana
Kaohsiung
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Indiana Beijing
Taipei
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Taiwan User Experience Design Association
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7
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Taiwan UX Summit From 2010
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Modern Design at Microsoft From 2010
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Microsoft: Design First From 2010
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Pride In Craftsmanship Fast And Fluid Authentically Digital Do More With Less Win As One
MICROSOFT DESIGN PRINCIPLES:
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Brand Product
D&D Customer
Dev.
Team Dev.
Elements for Successful Products
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Real World
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As a designer… • You feel your design solution is right for the
product • You know users more than others • You feel delivering a good design is your
mission • The reason why I can’t deliver a good design
is that my team doesn’t support me • My boss doesn’t know UX design at all
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From h(p://panorama-‐consul3ng.com/wp-‐content/uploads/2012/02/ERP-‐Frustra3on.png
Designer’s Frustration
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From h(p://thevsky.com/wp-‐content/uploads/2012/07/5-‐CFL-‐football-‐game-‐20120719.jpg
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CONVINCE, PERSUADE
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UX
UX
From h(p://lh3.ggpht.com/-‐F9lpneFm4kg/UkzOEFaSU2I/AAAAAAAApNY/6FPo_XMXI4M/s1600-‐h/Boss%252520VS%252520Leader%25255B3%25255D.jpg
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People don't resist change. They resist being changed. -‐ Peter M. Senge
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DESIGN AS
ONE • Designer is not UX owner/driver • Designer is UX enabler • One learning team • Create synergy
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USERS
ASK LISTEN
Trustworthiness
design as one DIAMOND
CRITICAL THINK
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USERS
ASK LISTEN
Trustworthiness
design as one DIAMOND
CRITICAL THINK Hypothesis Opinion/Facts
Context/meaning Rapport
What/Why Open/close
Empathy Valida3on
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USERS
ASK LISTEN
Trustworthiness
CRITICAL THINK
LEAD • Be a Facilitator • Lead the process, not results • Plan for the design agenda and
activity • Synergy everyone’s insights • Open to the answer and let the
team learn from the failure
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No Perfect World From http://www.financefox.ca/wp-‐content/uploads/2011/08/Fotolia_18038694_Subscription_XXL.jpg
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REALITY
ASK LISTEN
CRITICAL THINK
Trustworthiness
USERS • More ask • More listen • More evidences
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Is this only for Designer?