BABY TALK – A TIMELY CALL FOR ACTION

EVERY YEAR, AS SPRING APPROACHES, RESIDENTS AND TOURISTS ACROSS THE UAE ARE PRESENTED WITH A RARE OPPORTUNITY TO SEE LIFE TAKING SHAPE AT AL AIN ZOO. IT’S A TIME WHEN MANY

NEWBORNS ARE…WELL, BORN. A TIME FOR HUMANS TO COME WATCH THEM PLAY

AND ROMP. SO CUTE, NO? HAVE A LOOK.

WELL, FROM THE LOOKS OF IT, THIS IS A GOOD TIME TO ATTRACT PEOPLE TO THE ZOO, USING

BABIES AS BAIT. AFTER ALL, TIMING IS AN IMPORTANT COMPONENT IN THE SUCCESS OF ANY COMMUNICATION. BY THE WAY, YOU DON’T NEED ANY RESEARCH TO TELL YOU THAT MOST ANIMAL-

LOVING FOLK ARE EVEN MORE FOND OF BABY ANIMALS, RIGHT? RIGHT.

A POSTER/PRESS CAMPAIGN THAT TUGS AT THE HEARTSTRINGS OF OUR AUDIENCE.

HERE’S ONE SMALL WAY THIS CAN BE ACHIEVED.

THANK YOU!