Digital Video Marketing & Branding.

Improve your brand & increase sales

What we have ?

What? Tips for

success

Conclusion How it

works

Benefits

Video Optimization

Video Distribution

Video Blogging

Social Video Boosting

YouTube Video Ads

YouTube Size and Scope. #1 online video site.

#2 largest search engine (behind Google).

#3 largest site.

4 billion + video streams per day.

60 hours of video uploaded every minute.

70% of YouTubes traffic comes from outside the US.

72%* of US online population watch a YouTube video at least once

per week.

52%** of people took action as result of watching a video online.

What? Why? How it

works

Benefits Conclusion

Reach Targeted Customers #1 : Demographic : Age, gender, and parental status. Note that parental status

targeting is available only in the U.S., UK, and Canada..

#2 : Topics : YouTube video or Google Display Network content targeted by category

or sub-category.

#3 : Placements : Add unique websites or placements within those websites. For

example, you can target an entire high traffic blog or the homepage of a popular news

site. Placements include: Channels (YouTube Partner Channels), Videos (YouTube

Videos), Sites (Google Display Network - includes YouTube.com as a publisher site)

#4 : Remarketing lists: Reach viewers based on their past interactions with your

videos or YouTube channel.

#5 : Keywords : The keywords that you add will target your ads to all the networks that

you selected for your video campaigns. Keywords for the YouTube Search Network

will serve ads based on YouTube viewers search queries. Keywords for YouTube

Videos

What? Why? How it

works

Benefits Conclusion

YouTube Video Ad

Formats

TrueView in-stream ads TrueView in-search ads TrueView in-display ads

TrueView in-stream ads

What? Tips for

success

Conclusion How it

works

Benefits

In-stream ads play like a TV-style ad before, during or after

another video from a YouTube

partner.

Viewers see 5 seconds of your promoted video and then can

keep watching or skip it.

You pay if they watch for at least 30 seconds or to the end

of the video (whichever is

less).

TrueView in-search ads

What? Tips for

success

Conclusion How it

works

Benefits

Your video appears in a special promoted section of the

video search results pages on

YouTube and Google video

results.

You pay only when a viewer chooses to watch your video..

Type a popular search such as "smart phones" into the

YouTube search box to see a

sample ad.

TrueView in-Display ads

What? Tips for

success

Conclusion How it

works

Benefits

Your ads appear alongside other YouTube videos, or on

websites on the Google

Display Network that match

your target audience.

You pay only when a viewer chooses to watch your video.

How your ad appears depends on the publisher - a YouTube

'suggested' video is shown in

the picture

Measurement & Tracking

What is YouTube Analytics?

What? Benefits What it

shows

How? Conclusion

YouTube analytics is a reporting tool that

shows you who is engaging with your

business videos and channels.

Benefits of using

YouTube Analytics.

Discover your story

Analyse how your videos perform with detailed,

easy to read data and statistics.

Build your audience Track viewer trends and compare views over

time.

Identify traffic sources Learn where your traffic is coming from so

you can analyse it in detail.

Deepen engagement Find out which of your videos are driving

subscribers.

What? Benefits What it

shows

How? Conclusion

What YouTube Analytics tells you.

Audience retention.

Views and viewers.

Video rankings.

Ratings.

Favourites.

Comments.

Sharing.

What? Benefits What it

shows

How? Conclusion

What you can do.

Track current and past viewer trends.

Discover surprising new segments.

Identify traffic sources.

Track audience retention.

Discover videos that drive engagement.

Analyse your social currency.

What? Benefits What it

shows

How? Conclusion

Track current and past viewer trends. Establish comparison points for future video analysis.

What? Benefits What it

shows

How? Conclusion

Overall demographic breakout for a channel or video.

Male/female breakout by age.

Breakout by location, gender and age.

Identify traffic sources. Optimise marketing strategy around your traffic sources.

What? Benefits What it

shows

How? Conclusion

Traffic segmentation by source.

Referrals from YouTube, outside YouTube, Mobile Apps and Direct Traffic.

Track audience retention. Maintain consistent video engagement.

What? Benefits What it

shows

How? Conclusion

View audience retention.

Track attention levels as your video plays.

Discover videos that drive subs. Model your programming strategy based on your audience.

What? Benefits What it

shows

How? Conclusion

Analyse net change in subscribers.

View net change in subscribers by video, geography and date.

Thank you.