youtube social media storytelling

By Pat Ferdinandi,

Video Strategist

* YouTube: The

Social Storyteller

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* Why Do You CareAbout Video?

* Demographic Reach

* Educational Sharing

* Global Collaboration

* Global Impact

Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, [email protected]

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* What is YouTube?

Image: YouTube.com

YouTube About Us: “Founded in February 2005, YouTube

allows billions of people to discover, watch and share

originally-created videos. YouTube provides a forum for people

to connect, inform, and inspire others across the globe and

acts as a distribution platform for original content creators

and advertisers large and small.”

* Community Building

* Sense-driven

* Communicative

* Collaborative

* Connectibility

* Spreadable


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* Why Do You Care About YouTube?

Barry Judge | ( BestBuyCMO on Twitter )Tony Robson | ( ayqueloco on Twitter ) Verizon Online MarketingMark Ivey | ( UCVoices on Twitter ) Editor of Sprint BlogJessica Gottlieb | ( JessicaGottlieb on Twitter ) Mommy BloggerBusy Mom | ( Busymom on Twitter ) Mommy Brain Reports | ( MommyBrain on Twitter )Tamar Weinberg | ( tamar on Twitter )

* Eyeballs

* Access

* Results


* Is Video Important?

Exceeds 2 billion views a day

24 Hours of Videos Uploaded Every Minute

Average person spends 15 minutes a day on YouTube

70% of YouTube videos come from outside the US

5% of videos are watched via Mobile Devices

Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, [email protected] 5

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* Is YouTube Important?

Videos are 53 times more likely to be on the 1st page of Google results

71% increase in online viewing time in 2010

Videos raise the click-through rate in emails by 50%

YouTube is the 2nd largest search engine


* Where Are they Watching?

Localized in 23 countries across 24 languages

Over 3 million people are sharing video’s through socially connected sites like Twitter, Facebook, Myspace.

Hundreds of Millions of YouTube videos are embedded into blogs and websites.

An auto-share Tweet initiates ~7 YouTube views

46.2 hours of Videos Are Watched through Facebook per daySlides by Pat Ferdinandi, Video Strategist, 973-509-9427, [email protected] 7

* Why Video’s Growth?* Available Tools

* Available Talent

* Available Instruction

* Available Viewing


http://www.amazon.com/gp/product/images/B004CII9HW/ref=dp_image_0?ie=UTF8&n=284507&s=kitchen

* YouTube SWOT

* Strengths-

*Huge

*Second largest search engine,

*Branded business channels

*Excellent for posting your videos to use elsewhere

* Weaknesses-

*Low community

*Low interactivity

* Opportunities-

*Good videos can go “viral”

*Video is growing

*Video is excellent for selling explaining and training

* Threats-

*Google owns it

*Blip.tv, Vimeo, UStream, Dailymotion, metacafe, brigthcove

*User’s Bandwidth

*Advertising

9Slide From Chris Kieff, 1GoodReason.com

vimeo


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* How To Make A Video Go Viral?

* Content Is Key

* Quality Is Queen

* Meta Data Is The Prince

* Squawking Add the Princess Touch


1Plan

2Prepare

3 Practic

e

4Present

5Process

6Post

7Promot

e

* Process Matters

SocialMediaMechanics


* Source: Video Playbook

* Plan A Video Strategy

1Plan

2Prepare

3 Practic

e

4Present

5Process

6Post

7Promot

e

* Know Thyself

* Know Your Objective

* Know Your Message

* Know What Viral Videos Require:

* Passion

* Emotional Connection

* Curly’s One Thing



* Prepare Yourself For Video

1Plan

2Prepar

e

3 Practic

e

4Present

5Process

6Post

7Promot

e

* Viral Videos Require:

* Speaking

* Imagery

* Dialog

* Structure

* Dress



* Practice Practice Practice

1Plan

2Prepare

3Practice

4Present

5Process

6Post

7Promot

e

* How does someone get to

Carnegie Hall?

* Optional???

* Viral Videos Require:

* Tone

* Lack of Filler Words

* Movement



* Presentation Environment

1Plan

2Prepar

e

3 Practic

e

4Present

5Proces

s

6Post

7Promot

e

* Equipment

* Check Your Surroundings

* Plan on Retakes

* Stage

* Lights, Camera, Sound



* Process A Story

* OPTIONAL

* Video Story

* Title Slides

* Transitions

* Call Outs

* Images

* Logos

* Music

1Plan

2Prepare

3 Practic

e

4Present

5Process

6Post

7Promot

e



* Post to YouTube* Upload and they will come is a

no-find strategy

* Meta Data:

* File Name

* Title

* Keywords

* Description

* Category

* Privacy

* Location

* Meta Data Matters On:

* Channel

* Playlists

* Videos

* Annotation

* Captions

1Plan

2Prepar

e

3 Practic

e

4Presen

t

5Proces

s

6Post

7Promot

e



* Promote Promote Promote* Share on:

* Facebook

* Twitter

* SlideShare (LinkedIn)

* Embed in:

* Blog

* Website

* Email

* Squawk About It Often

* SocialOomph

* HootSuite

* TweetDeck

* Embrace the Community

* Friends

* Subscribers

* Comments

1Plan

2Prepare

3 Practic

e

4Present

5Process

6Post

7Promote



* Lab Time

* Creating a YouTube Channel

* Channel Customization

* Loading a Video

* Video Meta Data

* Video Annotations

* Creating a Playlist

* Playlist Meta Data

* Share and Promote


* Step-By-Step Reference1. Sign into my YouTube channel

2. Select Upload Video

3. Find the video I wish to upload

4. Add a title (with a keyword most searched for that applies to my video in the title). If this is a

series, within 60 characters list: The series name: Episode # video title

5. In the description area (5,000 characters):

a. Begin with your web address in URL format (http://www.yourwebsite.com). Without

the http://www. your website will NOT be clickable.

b. Repeat your title

c. Describe what the viewer will learn in your video using as many search terms that apply in

the first 22 words

d. For longer videos (more than 5 minutes), add video times (ie: 00:20). The times will

automatically become a jump-to-link (hyperlink) to specific points in the video (like a table of

contents)

e. Repeat your title



* Step-By-Step Reference(Continued)

6. In the Tag section, add common search terms which apply to your video topic.

a. Include your name in quotes

b. Include your primary business function (accounting)

c. If you do not know what “tags” are used, search for related video’s and see what search

terms they use and select what YouTube recommends if they apply

d. Also use Google to identify tags. Begin a “google search” and see what comes down in

Google recommended searches list

e. If it doesn’t pertain to you…don’t add it. Google will flag you as spam.

7. Select the most appropriate category for your video. For example, select “how to” for your

demonstration. I select “educational” for testimonials. Not the best fit, but it works.

8. Add the date of your video was created or uploaded

9. Add your location under YouTube location…especially important for local business searches

10. At this moment, make your video “private” (second option under broadcasting and sharing

options) requiring a link to see your video until you go through the next YouTube set up process

11. Save my YouTube video * Source: Video Playbook


* Step-By-Step Reference(Part 2)1. Sign into my YouTube channel

2. Double check all information was captured

3. Select your thumbnail

4. Save your changes

5. Add annotations:

a. Click to Subscribe

b. Click to see other videos on channel

c. Previous videos

d. Next Video

e. Share

6. Make your video PUBLIC

7. Allow comments & voting

8. Allow embedding

9. Relink Twitter/Facebook

10. Save my YouTube video

11. PROMOTE Slides by Pat Ferdinandi, Video Strategist, 973-509-9427, [email protected] 23


* How Are You Doing?* Keep the Conversation Going

* YouTube Insight Demographics (channel, playlist,

video)

* Metrics:

* Time spent watching your video

* Number of comments

* Number of Likes

* Number of Views

* Number of shares and embeds

* Number of new subscribers (friends???)

* Number of new and appropriate Facebook friends, twitter

followers, LinkedIn Connections

* Increased SALESSlides by Pat Ferdinandi, Video Strategist, 973-509-9427, [email protected] 24

* What’s Next?

* Think Style

* Think Series

* Think Product

* Think Webinar

* Think Streaming

* Think Vook


* Let’s Stay In Touch

Pat Ferdinandi, Video Strategist

PO Box 638

Montclair NJ 07042

973-509-9427

YouTube: sbdipat / testimonialcoach

Facebook/LinkedIn: PatFerdinandi

Twitter: ThoughtTrans / UTubeCoach
