Legal agreements for YouTube channels

Businesses that operate YouTube channels very often use the channel as a marketing tool to guide users to their main websites, and from there, personal data may be collected from these viewers.

Common legal agreements needed

For example, if a website collects personal information from users, you'll need a Privacy Policy in place that lets users know how and why you collect their personal information.

If your business allows users to create personal accounts through which they can interact with your website, you'd need a Terms and Conditions where you can protect your business from abuse.

Insert a legal agreement on YouTube

You could also provide the link to your website in the “About” tab of your YouTube page, and your website would link to the list of legal agreements.

This "About" tab, from your channel's page, is where users can find out more information about who you are. Here's an example:

Within this tab there’s a “Description” section, a “Details” section with basic information, and a “Links” section.

This “Links” section is where you can link to your website, and where you can provide links to your legal agreements if you wish.

While no legal agreement links are included on the "About" tab for MovieClips, legal agreement links are available on the MovieClips website (2).

Fandango's Privacy Policy (3) and its Terms and Policies (4) links are available in the footer of its website.

(2) http://www.movieclips.com/ (3) http://www.fandango.com/policies/privacy-policy (4) http://www.fandango.com/policies/terms-and-policies

BuzzFeedBlue (5) is another popular YouTube channel that users can subscribe to. There are no legal agreement links in the About tab (6) for this page, but there's a link to the Buzzfeed main website (7):

When a user clicks on the Buzzfeed.com link, she/he will be taken to the BuzzFeed website where there are legal agreements located within the “More” menu tab:

This is where BuzzFeed places the links to its Privacy Policy agree-ment (8) and its User Agreement page (9):

(5) https://www.youtube.com/user/buzzfeedblue/featured (6) https://www.youtube.com/user/buzzfeedblue/about (7) https://www.buzzfeed.com/ (8) http://www.buzzfeed.com/about/privacy (9) http://www.buzzfeed.com/about/useragreement