Global Youth Insights Survey Let your voice be heard Let your voice be heard.

“The real power behind YouthSpeak is the fact that this isn’t a survey run by one team, but the idea that this is powered by thousands of young people around the world who want to help create a better society today and into the future.” !- Gordon Ching, Global Vice President Digital Marketing AIESEC International

25,000 respondents 50,000 stretch goal

125+ countries and territories Powered by AIESEC, for youth by youth.

#YouthSpeak Campaign: September 23 - November 7, 2014.

Value of Youthspeak

Through the fundamental changes impacting AIESEC in 2014, we are officially entering the digital age. !We are transparent, accessible and completely open. !This calls for fundamental shifts in the way we communicate with the world. And this all begins with our understanding of our target audience—young people.

DIGITALLY ENABLED

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To stay ahead of the future, we need to understand the present and its direction. Customer insights strengthen our ability to make accurate decisions that align with the needs of society. !YouthSpeak insights acts as a telescope into the future and present. It enables us to not guess and test, but to know exactly. !It enables us to understand the future customer.

CUSTOMER INSIGHTS

>>>Customer insights that power our marketing will enable us to speak directly to the heart and soul of our customers. !Improved attractiveness, increased conversion rates, greater levels of inbound traffic—this is where it all begins. !No more need for made-up fluff. It is time to put the data into the marketing mix and establish our expertise in youth.

>>>DATA-DRIVEN MARKETING2342234092454950239 4953945934053054925 9949848283949200220

B2B & B2C Inbound • Improved traffic from search

optimization and keywords • Global focus on specific topics

and insights • Clear direction in content

marketing strategy

Credibility • Proven data from over 125

countries and territories • 25k+ minimum respondents • Evaluated Q&A’s from global

partners & advisors

Positioning • Ability to see global to local insights

of youth • Solidify our position as youth insight

experts. Understanding of strengths and weaknesses across regions

• Global collaboration on insights and benchmark modern trends

Content Marketing • Ability to utilize insights for lead

generation and thought leadership • Improves ability to generate new

sales and digital-source contacts • Align organization with PR and

activate our Global Youth Voice

YOUTHSPEAK ENABLES US TO ENGAGE EVERY YOUNG PERSON IN THE WORLD TO SPREAD AWARENESS ABOUT WHAT MATTERS TO YOUNG PEOPLE TODAY AND INTO THE FUTURE.

YOUR INVOLVEMENT

How to get involved• Internal update center: www.bit.ly/YouthSpeak2020

• External website live September 23 - www.youthspeak.aiesec.org

• Join the conversation on Facebook at www.facebook.com/AIESECYouthspeak and on Twitter @AIESEC #YouthSpeak

• Start by creating a video and telling the world what you care about! #YouthSpeak

• See YouthSpeak on social media? Help share it and activate 50k young people worldwide. In 2013, we got 25k respondents, let’s activate the global youth voice

• Want to get more involved as a member of the YouthSpeak champions group? Email gordonc@ai.aiesec.org. Be a champion to spread the word online or offline!

YouthSpeak Brand

WE WANT YOUR PHOTOS!

Photography

Photography is an essential part of connecting the emotional and visual understanding of the message with the audience.

!With the focus on activating, empowering, confident, inclusive and participative — pictures

should show young people actively participating in discussion groups, conferences, public events that display their confidence to speak up and let their voices to be heard.

!Photography used from a branded content need to be High-definition and taken with a

focus on the people, and the environments they are in to activate their voices. !

If you have any, upload them to our AIESEC Global flickr group https://www.flickr.com/groups/aiesecglobalgallery/

!

#YouthSpeak

#YouthSpeak

#YouthSpeak

#YouthSpeak

LET YOUR VOICE BE HEARD STARTING SEPTEMBER 23