youthsafe annual report 2015/16working with all stakeholders to navigate a pathway to new...

Youthsafe Annual Report 2015/16

2015/16 Youthsafe Annual Report

YOUTHSAFE ‘We partner to prevent unintentional injury of young people’

Address: PO Box 3023 Putney NSW 2112Phone: (02) 9817-7847Fax: (02) 9817-0360Email: [email protected]

Website: www.youthsafe.org Twitter: @youthsafeFacebook: www.facebook.com/youthsafe82

Table of contents

2015/16 Youthsafe Annual Report

1 President’s message

3 Chief Executive’s report

5 About Youthsafe

6 Overview of activities

7 Achievements

9 Strategic directions

11 Treasurer’s report

14 Board of Directors

16 History of Youthsafe

PRESIDENT’S MESSAGEAssociate Professor, James Middleton

Youthsafe board and staff have spent some time this year reflecting on the future possibilities for the organisation. After a detailed review process, the Board adopted a new strategic plan for Youthsafe which included a rewording of its Mission Statement and the adoption of a new Vision and Values. The Mission - to partner to prevent unintentional injury of young people – while not signalling a change to the purpose of the organisation, indicated a reinvigorated commitment to partnerships and external communications.

The principal strategic goal adopted by the Board – namely, for Youthsafe to secure a sustainable pathway as a respected, independent, partnering organisation – was in response to Youthsafe having lost over 60% of its revenue in the preceding year due its principal funding partnership with the Roads and Maritime Services coming to an end.

To achieve this principal goal, the Board adopted the following four supporting strategic goals which seek to: 1. grow revenue and programs with the support of third parties;2. reduce expenditure and arrest loss;3. amplify presence, reach and voice; and4. enhance governance.

Twelve success indicators were also adopted to provide a ready dashboard on progress over time. These, along with the full strategic plan, are documented on page 9 of this report. The Board appointed a new Chief Executive, Warren Johnson, in September and has worked closely with him and the staff to develop the organisation’s strategic blueprint for the future.

The Board decided to adopt a new Constitution using the Australian Charities and Not-for-profits Commission Template Constitution and committed itself to enhance Board capability by recruiting new Directors with skill sets in digital marketing and business development.

Throughout the year Youthsafe continued to provide services as usual at the state, regional and local levels, including: • the successful completion of the partnership with the University of NSW Transport and Road Safety (TARS)

Research, on behalf of VicRoads, on improving motorcycle safety in Victoria;• the continuation for the third year of Youthsafe’s exclusive role as the state-level trainer to the 17 providers who

offer the Safer Drivers Course to young learner drivers. To date, 864 have completed the training and the total number of young learners who have done the course numbers over 60,000;

• the resurgence of Youthsafe’s role as the trainer for Learner Driver Mentor Programs across NSW with sessions being conducted at Armidale and Wagga Wagga respectively; and

• the continuation of our work in schools which saw Youthsafe provide 100 risk management sessions to almost 4,000 students in 47 secondary schools across the greater metropolitan area of Sydney.

Youthsafe would not have been able to provide these services without the support of the wider community. I would like to register our appreciation in particular to NSW Health for its continuing funding assistance. Thanks are also extended to Transport for NSW, VicRoads, the University of NSW Transport and Road Safety (TARS) Research and MTC Australia for providing a range of service and partnership opportunities throughout the year.

2015/16 1 Youthsafe Annual Report

“Partnering with Youthsafe provided our organisation with wonderful tools for communicating with young workers and students.

PRESIDENT’S MESSAGE

I would also like to acknowledge the support of our local Federal Member, John Alexander, who facilitated a visit to our head office by Sussan Ley, the Federal Minister for Health, Aged Care and Sport. We were pleased to receive a pledge of grant funding from Mr Alexander and delighted by his public acknowledgement of Youthsafe as “a centre of excellence”.

Youthsafe also took its first steps in charitable fundraising this year when, in partnership with King Cotton Pty Ltd, it was successful in its bid to be the recipient charity for the clothing recycling bin programs in both the Canterbury and Rockdale Local Government Areas.

In closing, I want to thank my fellow directors on the Youthsafe board, volunteers all, for their continuing service to our important work: David Riches (Deputy President), Ian Bourne (Treasurer), Gregory Cantwell, Jane Elkington and Max Lloyd-Jones. I continue to feel honoured to lead such a committed group of professionals.

I also thank Warren and the staff team for their continuing hard work and dedication.

I am confident that by continuing to live by our values of leadership, partnership and empowerment we will not only tackle our immediate challenge of sustainability but enhance our impact on the lives of young people and those of key influence in their lives over the coming years.


CHIEF EXECUTIVE’S REPORTWarren Johnson

Since my appointment to the role of Chief Executive in September our principal focus has been on planning for a sustainable future and building the organisational capacity required to support that future.

We began this work by engaging with those in the community who use or have used our services. We invited their feedback via Survey Monkey, email, telephone and face to face meetings. From the information we received we were able to undertake an informed SWOT analysis of future options and to get a better understanding of the special value our work has to our customers and other stakeholders.

Community and customer feedback helped us determine our strategic priorities as well as providing useful insight into ways we could add value to current services like the training we provide to the 17 state-wide Safer Drivers Course providers and the Learner Driver Mentor Program volunteers as well as how best to leverage our websites Talking safety and In Working Order which continue to attract significant traffic.

We developed a Marketing and Sales Plan with projected revenue targets from the government, community and corporate sectors and we identified key messages to more clearly underscore our point of difference.

We developed a Social Media Plan to enhance our existing Twitter activity and to initiate Facebook. The requirement to become more active in the social media space is one of high priority.

Our approach to pricing was reviewed to arrest short-term loss and to contribute to the health of our Balance Sheet over the longer term.


“We would like to thank you very much for providing Hamish as a speaker and workshop facilitator to the Youth Road Safety Launch event. The young people and students alike were very engaged with the content delivered by Hamish and of course the driver distraction activity that he had young people try out, delivered a very powerful message about the dangers of distractions, like texting and other passengers in the car.

CHIEF EXECUTIVE’S REPORTWarren Johnson

The feedback from internal stakeholders – Board Directors, Members and staff - was also invited in the early days of my time at Youthsafe. This informed the development of a different approach to organisational alignment that saw the adoption of a Vision and Values, consideration of the key precepts that inform our Theory of Change and the alteration of the wording of our Mission Statement to underscore the importance of partnerships.

The imperative of capacity building led us to purchase new computers for Head Office, relocate our working documents to the cloud in a new filing structure and hierarchy and to acquire and customise Salesforce as our new Client Relationship Management system.

I would like to extend my appreciation to the President, Board Directors and staff for their openness to the possibilities of change. While we all respond to change in different ways there has been a preparedness to change that has been typified by constructive collaboration and open-mindedness.

There are many exciting challenges ahead. We need to explore better ways to influence the whole community - young people obviously but even more critically those who have key influence in their lives – to take a more effective approach to managing the risk of injury. Influence needs to occur over time and geography and I foresee a huge role for digital delivery of services and resources in the years ahead.

At the heart of this will be our ability to form and sustain ongoing partnerships of mutual value with stakeholders across the corporate, community and government sectors.

This will require us to remain present and responsive to the needs of our partners, prospective partners and those we serve while remaining true to our Mission, Vision and Values.

We are privileged to have the opportunity to undertake such important work and I am enthused at the prospect of working with all stakeholders to navigate a pathway to new possibilities and increased impact.


“The sessions have been informative and engaging – resulting in much discussion from the students. The presenters have been professional, engaging and well-resourced to deliver the information.

“Bennelong is blessed to be home to many health charities and Youthsafe is one of the best. The personal experience they bring to their work, makes their message all the more powerful and helps it to resonate with their young audience.

John Alexander

ABOUT YOUTHSAFE

Youthsafe partners to prevent unintentional injury of young people. We address youth injury on the roads, in the workplace, while playing sport and when out socialising with friends.

Why are young people at risk? Young people are at greater risk of injury than any other age group.

In Australia:

Ultimately Youthsafe wants a world in which young lives are free from unintentional injury.

Our unique approach:• We know that fear appeals and shock tactics are not effective in stopping young people from taking unsafe risks and

won’t lead to positive behaviour change. In addition, using education in isolation of other structural or systemic improvements will not improve outcomes for individuals.

• Youthsafe favours evidence-based approaches that create supportive, strong environments to address injury prevention in the context in which that injury occurs. This allows young people to take safe and calculated risks as well as build capacity and self-efficacy over time.

• Our programs offer practical tools and provide strengths-based strategies to assist young people as well as those in a position of influence in their lives.


Over 71,000 young people aged 15 to 25 were hospitalised because of injuries between 2010 and 2011

Each year enough young people are injured to fill a huge stadium.

More than twice as many males are hospitalised than females

(AHIW, 2011)

There are many reasons why young people may find it difficult to assess risk, make safer choices and react rationally, particularly in new or stressful situations. This includes:• The way the brain is still developing during adolescence.• Inexperience.• Peer or family influence. • Society’s expectations of how young men and women should and will behave.

Injury is one of the leading causes of death and disability in young people, accounting for

around 66% of deaths of young people.

OVERVIEW OF ACTIVITIES

Roads• VicRoads Motorcycle GLS project• Learner Driver Mentor Programs – Toolkit, volunteer mentor training, project advice• Safer Drivers Course – exclusive delivery of training for Coach and Facilitator components• Are we there yet? - education session for schools and other not-for-profit organisations• Everyday Risk - education session for schools and other not-for-profit organisations• On the Way to High School infographic and fact sheet for parents• Young driver infographic and fact sheet for parents

Sport• Delivery of SafeClub to community sports clubs• Bike helmet infographic and fact sheet for parents• Sports safety infographic for parents, coaches and sports administrators• Presentations to sports coaches and administrators on sports safety and injury prevention

Work• OnTarget goal-setting initiative and training• YPack young worker support resources and training• Young worker and mental health infographic for parents and supervisors of young workers• Young worker infographic and fact sheet for parents and supervisors of young workers• In Working Order - education session for schools and other not-for-profit organisations• In Working Order DVD resource/Educator kit/Online resource• Talking Safety online resource for employers and young workers in retail

Socialising• Plan2 - education session for schools and other not-for-profit organisations• Plan2 DVD resource/Educator kit• What’s the Plan? - education session for schools and other not-for-profit organisations• What’s the Plan? DVD resource/Educator kit• Safer socialising infographic/fact sheet


ACHIEVEMENTS


Identification of key messages to more clearly underscore Youthsafe’s point of difference.

Our continued work in schools which saw Youthsafe provide 100 risk management sessions to almost 4,000 students in 47 secondary schools across the greater metropolitan area of Sydney.

Successful completion of the partnership with the University of NSW Transport and Road Safety (TARS) Research, on behalf of VicRoads, on improving motorcycle safety in Victoria - The project developed; • compulsory curriculum for pre-learner motorcyclists;• pilot assessments for the motorcycle learner permit and licence; and• a motorcycle learner Check Ride program.

The continuation of Youthsafe’s exclusive role as the state-level trainer to the 17 providers who offer the Safer Driver Course to young learner drivers. To date, Youthsafe has trained 864 professionals to deliver these courses. The courses have been undertaken by over

60,000 learner drivers.

Partnership with SafeWork NSW’s Young Workers Mental Health Collaboration Group to develop and distribute a ‘young workers and mental health’ infographic resource.

Recipient of February’s “Local Matters” fundraising prize from Grill’d burger restaurant at Macquarie Centre. This lead to an invitation from the Grill’d team at Macquarie Centre to have Youthsafe staff meet with their management team meeting to discuss work health and safety issues for their young workers.

ACHIEVEMENTS


Workshops for volunteer supervising driver mentors for Learner Driver Mentor Programs in Armidale and Wagga Wagga.

A visit to our head office by the Federal Minister for Health, Aged Care & Sport, Ms Sussan Ley and the Federal Member for Bennelong, Mr John Alexander, resulting in a pledge of grant funding.

Youthsafe selected as the recipient charity for the clothing bin recycling programs in the Canterbury and Rockdale local government areas, in partnership with King Cotton Pty Ltd.

A development of a young worker safety infographic, supporting Sydney Royal Easter Show stall and ride operators in collaboration with SafeWork NSW.

STRATEGIC DIRECTIONS

Principal Strategic Goal:Youthsafe secures itself on a sustainable pathway as a respected, independent, partnering organisation.


WHAT DUE BY1.Identify key messages that underscore our point of difference. December 2015

2.Pricing Model developed and implemented December/January 2015/16

3.Enhanced IT functionality fully operational January 2016

4.Adopt a Marketing Plan for ready to go programs March 2016

5.Identify and trial two new Key Influencers feedback approaches May 2016

6.Adopt a Marketing Plan for programs needing review June 2016

7.Adopt a Social Media Plan June 2016

8.Recruit an appropriately skilled person or persons as a possible Director or Directors to the Youthsafe Board

June 2016

9.New third party contribution to the collective value of $200,000 received August 2016

10.Relocation of Youthsafe’s office to effect an annual saving in rental of between $20,000 and $30,000 December 2016

11.Adopt a plan to review the existing Youthsafe Constitution or to adopt a new one

January 2017

12.Cumulative new third party contribution to the collective value of $400,000 received

April 2017

Youthsafe Success Indicators

Organisation Goals:

Goal One: Growing revenue and programs with the support of third parties. Growing existing programs across Youthsafe’s four areas of focus – Roads, Workplaces, Sport and Recreation and Socialising - in new or existing markets with contribution from third parties.

Goal Two: Reducing expenditure and arresting loss in agreed areas and to arrest financial losses on programs by pricing that includes capacity-building margins.

Goal Three: Amplifying presence, reach and voice. Build an effective communications and marketing plan for external stakeholders and the wider community.

Goal Four: Enhancing governance. Augment Board capability by identifying a skill set or skill sets useful to the Board and recruiting a young person or persons with the identified skill set/s. Develop a plan for Constitutional change including revisiting DGR eligibility and the role of members and an expanded membership base.

STRATEGIC DIRECTIONS

Youthsafe’s organisational goals were developed after going through the following steps:


Environmental scanning by all internal and selected external stakeholders.

Major strategic issues and directions identified by the board.

Draft SMART goals and supporting strategies proposed by staff team for board discussion, amendment, adoption.

Draft performance indicators proposed by Chief Executive for board discussion, amendment, adoption.

Draft progress report format proposed by Chief Executive for board discussion, amendment, adoption.

2

3

4

5

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“My understanding of adolescent brain development has advanced to another level, thanks to the support I’ve received from Youthsafe. I now regularly incorporate this subject into lesson planning, group work with youth, and even corporate & parent workshops.

TREASURER’S REPORTIan Bourne

Youthsafe accounts have been audited and meet all the conditions under relevant regulatory requirements and contain an unqualified audit report. There are no significant changes to disclosures or format from last year. An abridged Profit and Loss Statement and Statement of Financial Position appears below. A copy of the full financial statements is available on request.

Youthsafe remains financially secure, at least for the immediate term, with net assets of $973K at 30 June 2016 (last year $1,175K) with adequate cash flows to meet obligations.

Revenue decreased by 1.2% due to the impact of falls in interest rates and drawing on invested cash to meet our operating expenditure.

Overall expenditure was lower at $600K (last year $685K) reflecting a decline in levels of project activity and savings from casual vacancies.

The net operating result was $202K deficit (last year $281K).

We acknowledge and appreciate the financial support of the Northern Sydney Local Health District.

Changes in Youthsafe’s funding have presented some challenges for the organisation, however we will continue to work at securing our funding base and endeavour to minimise our fixed overhead costs while maximising cost benefit during a period of strategic transition.

The Board of Directors also appreciates the efforts of the Youthsafe staff during what has been a financially challenging year, continuing to achieve continued positive outcomes. We acknowledge the significant contribution made by Bill Hooker in maintaining our accounting records and our auditors, Thomas GLC, for their work in preparing our annual accounts.



2016 2015

INCOME: Government and other grants NSLHDWorkcover Other

169,800-

191169,991

164,200 3,460

-167,660

Other income Service income Interest Donations and other income

TOTAL INCOME

196,09028,398

3,542

398,021

188,44444,336

3,404

403,844

Expenses Employment expenses Program & promotion expenses Occupancy costs Corporate & administration expensesTOTAL EXPENSES

418,9798,004

61,305112,082600,370

532,19911,59059,66781,513

684,969

Operating surplus / (deficit) (202,349) (281,125)

Surplus / (deficit) for the year (202,349) (281,125)


Itemised Profit and Loss Statement for the year ended 30 June 2016



Balance Sheet Comparative for the year ended 30 June 2015

2016 2015

CURRENT ASSETS Cash and cash equivalents Receivables and other assets TOTAL CURRENT ASSETS

1,0570,1018,427

1,075,437

1,297,53559,023

1,356,558

NON-CURRENT ASSETS Plant and equipment 123

890

TOTAL ASSETS 1,075,560 1,357,448

CURRENT LIABILITIES Payables Provisions TOTAL CURRENT LIABILITIES

37,28253,24290,524

35,147

133,494168,641

NON-CURRENT LIABILITIES Provisions TOTAL NON-CURRENT LIABILITIES

12,12712,127

13,549 13,549

TOTAL LIABILITIES 102,651 182,190

NET ASSETS 972,909 1,175,258

EQUITY Retained earnings Reserves TOTAL EQUITY

972,909

972,909

1,175,258

1,175,258

BOARD OF DIRECTORS

President Associate Professor, James MiddletonBoard Member since 1997. President since 1998

James is the Director of the State Spinal Cord Injury Service, NSW Agency for Clinical Innovation, Senior Medical Specialist for the NSW Spinal Outreach Service located at Royal Rehab Centre and Associate Professor in the John Walsh Centre for Rehabilitation Research, Sydney Medical School Northern at the University of Sydney. James also sits on a range of scientific advisory and steering committees.

Vice PresidentDavid RichesBoard Member since 2009

David is Director of his own road safety consultancy firm, with government and local councils his main clients. He has worked as a teacher, road safety education consultant with the Department of Education, road safety manager with the NSW Roads and Traffic Authority and senior manager in injury prevention and health promotion with Area Health Services. As such David brings a wealth of experience in education and strategic planning, as well as road safety and injury prevention for young people. David was also President of the Board of the Arthritis Foundation of NSW for over a decade, providing excellent insights into the NGO sector.

TreasurerIan BourneBoard Member since January 2000

Ian is a Chartered Accountant with over 30 years’ experience in the field of Finance and Business Administration, including previous roles as Regional Finance Manager with UnitingCare Ageing, Director of Finance, Royal Rehabilitation Centre Sydney and before that many years working with a major international accounting firm.

Board MemberDr Jane ElkingtonBoard Member since 1999

Jane is an associate director at Health Policy Analysis Pty Ltd, which consults to a range of government and non-government organisations. She is also a lecturer in environmental health at New York University-Sydney. She has over 18 years’ experience in research, policy development and program development in injury prevention.


BOARD OF DIRECTORS

Board MemberMax Lloyd-JonesBoard Member since 2010

Max is Managing Director of the Lloyd-Jones Meakin Group. Under his leadership, the group has assisted major Australian and global organisations rapidly shift their culture and improve their performance, using safety as a business driver. Max started out in his business career as an Accountant working for various US multinational corporations and gained a great deal of experience across a large number of markets, countries and cultures, then moved through several general and senior business management opportunities before establishing his strategic safety consultancy.

Board MemberGregory CantwellBoard Member since 2014

Greg is the Chief Executive Officer of Peer Support Australia, an organisation committed to improving the social and emotional wellbeing of young people. He has over twenty years’ experience in health and youth sectors working in both small and large not for profit organisations including the National Stroke Foundation, Road Safety Education Limited, the Australian Red Cross, Kidney Health Australia, Asthma Foundation, Macular Degeneration Foundation and Scouts Australia (NSW). His strengths include business development, influencing government policy and engaging corporate sector support for programs.


HISTORY OF YOUTHSAFE

Youthsafe started out in 1982 as the ‘Awareness and Prevention Program’. This program was established by Associate Professor John Yeo in an effort to raise awareness of spinal cord injury and prevention through a team of ‘Wheelchair Presenters’ who spoke at schools throughout NSW.

The year 1995 saw the program move to incorporation as a company and a name change to Spinesafe then Spinesafe Education Program a little later.

There were further significant changes between 1998 and 2000 as the organisation undertook a strategic review and moved to establish a ‘Youthsafe’ program with a broader focus on preventing serious injury in young people.

By 2003 a new constitution with youth injury prevention objects had been adopted, the company name ‘Youthsafe’ was registered and a new look logo developed. This was also the year Youthsafe embarked on a formal quality improvement process undertaking an external review with Quality Management Services (QMS). Since then Youthsafe has completed two full accreditation cycles rating leading practice in a least 3 standards each time.

Youthsafe has continued to develop and grow into a healthy organisation with a high level of credibility and leading the way in youth injury prevention.


“I have a high regard for the respect Youthsafe show our young people, you genuinely understand your audience. You address often delicate issues with honesty and clarity. Your team members have an innate authenticity and legitimacy that is lacking in other youth-related stakeholders.

“I organise the Mentoring/Pastoral Care program at the College which requires a great deal of planning and organising. Youthsafe have been a pleasure to deal with and the programs very applicable to our student body. In particular, the What’s the Plan presentation. This really captured the student’s attention and engaged them. It was so pertinent to their “stage” and they connected to the message. Visuals and presentation very appropriate and engaging. I have been impressed by the booking process, the check lists and requirements. This has made my job of sourcing and booking organisations so much easier.

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