Where your voice is heard . .

In what ways does your media product use, develop or

challenge forms and conventions of real media

products? Conventions of real media products

have been used and developed by:• Creating a theme tune• Using different features such as vox pops• Ordering the news reports so that the main story

comes first

Conventions of real media products have been challenged by:

• Using background music and sound effects• Creating a weather report that opens up with music

that relates to weather

How does your media product represent particular

social groups?Report on teenage death: Overall teenagers are represented in a negative way• Represents teenage girls as being vulnerable• Represents teenagers as being stressed• Represents mothers of teenage kids as not being

involved enough in the teenagers life• Represents police officers as concerned about the

community

Report on sports:• Represents teenagers as being energetic and

active

What kind of media institution might distribute

your media product and why?

Similarly to Youth Radio Kiss 100 Fm is also created for a teenage audience.

Music. Entertainment. Celebrity guests. Music. Entertainment. Celebrity guests. Gossip.Gossip.

Just like Youth Radio Kiss 100 also offers:

Who would be the audience for your media product?

Teenagers between the ages of 13-19

Anyone who is interested in the particular music genre (R‘N’B and HipHop)

People who are interested in listening to debates and discussions about social issues such as drugs etc.

People who may need advice on social issues such as teenage pregnancy – particularly teenagers

People from different backgrounds and ethnic groups

Youths who want their voice to be heard

How did you attract/address your audience?

We used:

Stories that teenagers will find engaging

Conversational language and tone

Sound codes

Celebrity interviews

Upbeat theme tune

Our questionnaire resultsAge Group

0

2

4

6

8

10

12

1

Number of Age group

Number of people

12-15

16-20

21-25

Prefered Time to listen to the Radio

0

1

2

3

4

5

6

1

Different prefered time

Number of people

Morning

Afternoon

Evening

Late Night

How is radio accessed?

0

1

2

3

4

5

6

7

1

Different ways of accessing the radio

Number of people

Anolouge Radio

Digital Radio

Phone

Television

Internet

What radio is used for?

0

2

4

6

8

10

12

1

Different purposes

Number of people

Music

New s & Weatherupdates

Educational Purposes

Sports & SocialIssues

Radio Stations

0

1

2

3

4

5

6

7

Different radio stations

Number of people

Kiss FM

Capital FM

Radio One

BBC Asian Network

Other

Should radio station be educational?

4.44.64.8

55.25.45.65.8

66.2

1

Yes and No

Number of people

Yes

No

What have you learnt about technologies from the process of

constructing this product?Digital

Technology:

• Offers more radio programmes over a specific spectrum than analogue radio.

• Crystal clear sound.

• Immune to the kind of interferences Analogue radio suffers from.

• Comparable to the best CD quality.

Analogue Technology:

• FM/AM radio signals are analogue.

• Interferences caused by buildings, bridges, mountains, weather conditions etc.

This is the combination of multiple services through lines of telecommunication from a single provider. For example, combining radio and television together to present them both through the television which is a single provider.

Radio is now available through several different providers such as, television, mobile phones, internet, car stereo systems, mp3 & mp4 players etc.

Convergence

Parallel medium

• It is when more than one event is happening at the same time for example when you can listen to radio or be on the phone and do something at the same time e.g. like driving a car, you are steering the wheel and listening to music at the same time

• It is portable

Some people have access to the latest technology such as internet, television, radio etc.

Some people don’t have access to the latest technology such as internet, television, radio etc.

Digital divide

• Mackie D8B Mixing Console

• Garage band

• Audacity

• Logic Pro version 7 for recording and editing

• Rode NT2 Condenser Microphone

• Apple Macintosh G5 Tower

Equipment and software we used

Learnt how to:

• Use different software's such as audacity and garage band.

• Use different equipments such as voice recorders and microphones.

• Use a recording studio

• Working as a team

• Interviewing people

What have you learnt from the process of constructing

this product: