You're the Expert! Coach You're the Expert! Coach Powell's Eight Winning Powell's Eight Winning

Strategies for Exploding Strategies for Exploding Your Service BusinessYour Service Business

Meet the CoachMeet the Coach Born to work with small businessesBorn to work with small businesses Leadership BackgroundLeadership Background Committed to Small Business Committed to Small Business

CommunityCommunity Values-Trust, Respect, Values-Trust, Respect,

Responsibility, Friendship, Caring, Responsibility, Friendship, Caring, CitizenshipCitizenship

Courage to changeCourage to change Family-Kimberly & KaihlaFamily-Kimberly & Kaihla

Coach Powell OffersCoach Powell Offers

The Business Explosion SeriesThe Business Explosion Series LinkedIn podcast & cd’sLinkedIn podcast & cd’s 30-Days of Coffee, Tea, You and Me30-Days of Coffee, Tea, You and Me Membership in The Coach Powell Membership in The Coach Powell

Communities (LinkedIn, FaceBook and Communities (LinkedIn, FaceBook and Special Community Portal)Special Community Portal)

All Eight 2 hr. Business Explosion All Eight 2 hr. Business Explosion CoursesCourses

The Coach Powell Power Play Book for The Coach Powell Power Play Book for Business and Personal SuccessBusiness and Personal Success

The Business Explosion The Business Explosion SeriesSeries

Find Your PondFind Your Pond Become The MasterBecome The Master Make The Media Love YouMake The Media Love You Report The Great StoriesReport The Great Stories Find and Fill Real NeedsFind and Fill Real Needs Use The Best ToolsUse The Best Tools Master StorySellingMaster StorySelling Publish or PerishPublish or Perish

First Find Your Fish: They’re First Find Your Fish: They’re In Your Pond!In Your Pond!

Where do they swim?Where do they swim? What bait works the best?What bait works the best? Who’s already mastered your waters?Who’s already mastered your waters? What are the benefits of ownership?What are the benefits of ownership? What are the costs to be a major player?What are the costs to be a major player? Yes, it’s market research. So do it!Yes, it’s market research. So do it!

“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.”

-Morris Hite

Now Haul Them In!Now Haul Them In!

Understand the attraction model (Know, Understand the attraction model (Know, Like & Trust)Like & Trust)

Be what they like! Take the easy and fun Be what they like! Take the easy and fun road (Did you do your homework?)road (Did you do your homework?)

Straighten out your plans first Straighten out your plans first (VisionQuest90™ model highly suggested)(VisionQuest90™ model highly suggested)

Don’t be a Lenny!Don’t be a Lenny! Everything else in the model (Keep Everything else in the model (Keep

Reading)Reading)

I've had to work very hard, and I don't really have a category or fit into any niche, so each time I come out with a new record, it's like, I'm a new guy.

-Lenny Kravitz

Become The TeacherBecome The Teacher

Create Create popularpopular webinars and seminars. webinars and seminars. The teacher has automatic respect (it goes The teacher has automatic respect (it goes

both ways).both ways). Find Find creativecreative ways to transform and ways to transform and

entertain.entertain. Use visuals purposefully and sparingly.Use visuals purposefully and sparingly. Where’s the TPI (Third Party Influence).Where’s the TPI (Third Party Influence). Watch the puffery!Watch the puffery! Don’t use your own stage!Don’t use your own stage! Use your referral sources.Use your referral sources.

Create Great Media Create Great Media ConnectionsConnections

First find them (Remember the First find them (Remember the pond).pond).

Get them to interview you!Get them to interview you! Who are the best industry specific Who are the best industry specific

reporters? Hint: they work for the reporters? Hint: they work for the most popular organizations.most popular organizations.

What trade rags or news do they What trade rags or news do they follow? Check the best blogs.follow? Check the best blogs.

Create interesting reward and Create interesting reward and incentive programs!incentive programs!

They are your carriers!They are your carriers!

Report Interesting News & Report Interesting News & FindingsFindings

What interest does your target What interest does your target market have?market have?

Post surveys and whitepapers from Post surveys and whitepapers from actual research.actual research.

Grab the most interesting articles.Grab the most interesting articles. RSS feed to your blog!RSS feed to your blog! Love your audience and they will Love your audience and they will

love you back (seek feedback and love you back (seek feedback and engagement opportunities).engagement opportunities).

Fulfill Real Needs!Fulfill Real Needs!

Find your talents and then give Find your talents and then give them away to selected people them away to selected people that want them!that want them!

Ask questions about your ability Ask questions about your ability to help.to help.

Share endorsements with your Share endorsements with your existing network.existing network.

Create lifetime customers & Create lifetime customers & partners. Try TrueVoice™!partners. Try TrueVoice™!

Use ONLY The Best Tools & Use ONLY The Best Tools & Equipment!Equipment!

Innovation is exciting automatically. Innovation is exciting automatically. Chose the best that you can afford!Chose the best that you can afford!

Share your technology upgrades and Share your technology upgrades and system changes through your blogs system changes through your blogs and newsletters.and newsletters.

Tell your clients how they will be Tell your clients how they will be aided if they adopt your systems.aided if they adopt your systems.

Master your systems!Master your systems! Train them to use the systems for Train them to use the systems for

FREE.FREE.

Tell Great StoriesTell Great Stories

Connect to the right people.Connect to the right people. The Four P’s to profitabilityThe Four P’s to profitability

ProfileProfile ProblemProblem Product/SolutionProduct/Solution ProspectProspect

Talk about challenges that Talk about challenges that you’ve overcome. you’ve overcome.

Make your clients the hero not Make your clients the hero not you.you.

Publish Articles & BooksPublish Articles & Books

Write a little everyday.Write a little everyday. Create content that you like.Create content that you like. Publish white papers and Publish white papers and

research.research. Post blogs in audio and video.Post blogs in audio and video. Create attractive by-lines.Create attractive by-lines. Write exciting copy.Write exciting copy.

Let’s ReviewLet’s Review

Find Your PondFind Your Pond Become The MasterBecome The Master Make The Media Love YouMake The Media Love You Report The Great StoriesReport The Great Stories Find and Fill Real NeedsFind and Fill Real Needs Use The Best ToolsUse The Best Tools Master StorySellingMaster StorySelling Publish or PerishPublish or Perish

Great books for excellenceGreat books for excellence

The Purpose Driven LifeThe Purpose Driven Life Marketing to The AffluentMarketing to The Affluent Masters of NetworkingMasters of Networking The Seven Habits of Highly The Seven Habits of Highly

Effective PeopleEffective People Business By ReferralBusiness By Referral

Thanks!Thanks!

Questions?Questions?