your website is your best marketing tool. heres why
TRANSCRIPT
Your Website is Your Best Marketing Tool. Here's Why.
www.benwebstudio.com.au
About
We help small & middle B2Bs with their online marketing strategy.
ContentMarketing
InboundMarketing
WebDesign
SocialMedia
Analytics Search Advertising
Original Blog Post
http://www.benwebstudio.com.au/2015/09/07/your-website-is-your-best-marketing-tool-heres-why/
Why are we still talking about website in 2015?
Because…1.Every external platforms go back to your website.
2.You can cut the middleman.3.It is a 24/7 online business card.
4.You own your own online presence.5.Analysis user’s behaviour and improve.
Every external platforms go back to a source – your website
If you would to put a link on following platforms, what link will you put?
Chances are you will most likely put down your website.
Why?
Because it makes the most business sense.
“If your business’s online marketing is our
solar system, then your website is the sun.”
Cut the middleman
In 2014, Facebook…
No longer pushes messages into timeline from a page, unless it has already gained traction with its
followers.
In other words, your followers won’t hear from you unless they have heard from you.
You will have to pay your way to even stand a chance of reaching your audiences.
“Social platforms are the modern day’s
Yellow Pages and web directories.”
Will you go through a reseller if you can sell your products to the end-users directly?
A 24/7 online business card
Always available to your customers whenever they want on whatever devices they use.
Customised to suit the business’s corporate styling.
Custom domain email makes you looks professional.
Image courtesy sMedia Digital
Own your own online presence
Own your own online presence
Your website belongs to you and no one else.
Any external platforms have their own policies and you are at their mercy.
If they decide to use a new design or dump an important feature that is essential to you, there is
very little you can do.
“What if Facebook and Google is not around
in 5 years’ time? You’ll still have your
website.”
Analysis and improve
One of the most underrated function of a website is the ability to capture user’s behavior.
Not a single external platform will be willing to share 100% of their data with you.
Even if they do so, you can’t fully customised them to suit yourself.
The more touchpoints you control, the more accurate decisions you can make to
improve your business.
www.benwebstudio.com.au
Thank You!