1. www.pragmaticmarketing.com Who Are You? Where are You Going? Develop Your Career Roadmap Steve Gaylor

2. Demographics 3. Source: Pragmatic Marketings 2013 State of Product Marketing and Management Survey 4. Source: Pragmatic Marketings 2013 State of Product Marketing and Management Survey 5. The Role 6. Source: Pragmatic Marketings 2013 State of Product Marketing and Management Survey Top Strengths 7. A Seat at the Table Source: Pragmatic Marketings 2013 State of Product Marketing and Management Survey 8. influence and engage 9. What yall are doing 10. 256 Unique Titles Most Respondents Managed or Worked on Three Products Source: Pragmatic Marketings 2013 State of Product Marketing and Management Survey 11. Top 10 Software Roadmap Trends Source: 2011 Roadmap Audit 10 Software Roadmap Trends Through 2012 www.spatiallyrelevant.org 12. Activities? 13. Source: 2011-2012 Pragmatic Marketing Annual Survey 14. Source: 2011-2012 Pragmatic Marketing Annual Survey 15. Source: 2011-2012 Pragmatic Marketing Annual Survey 16. Source: 2011-2012 Pragmatic Marketing Annual Survey 17. what do you want to know more about? market research techniques Motivating sales reps My customers and their customers how to measure marketing success Finance (yuck!) My competition Source: 2010-2011 Pragmatic Marketing Annual Survey 18. Compensation Drivers Source: Pragmatic Marketings 2013 State of Product Marketing and Management Survey 19. Education and Expeience Source: Pragmatic Marketings 2013 State of Product Marketing and Management Survey 20. Direct Reports Source: Pragmatic Marketings 2013 State of Product Marketing and Management Survey 21. Location, Location, Location Source: Pragmatic Marketings 2013 State of Product Marketing and Management Survey 22. By Role Source: 2010-2011 Pragmatic Marketing Annual Survey Role Base salary Director $124,812 Product Manager $100,964 Product Marketing Manager $96,470 Product Owner $104,701 Technical Product Manager $91,841 Program Manager $99,716 Analyst $77,757 23. By Experience Experience Base salary Less than 1 year $98,968 1-2 $93,383 3-5 $98,628 6-10 $103,969 11-15 $113,374 More than 15 $121,734 Source: 2010-2011 Pragmatic Marketing Annual Survey 24. Where Are You Going? 25. mobile workforce Source: 2011-2012 Pragmatic Marketing Annual Survey 26. What has Changed? Source: Pragmatic Marketings 2013 State of Product Marketing and Management Survey 27. Executive 2010-2011 Annual Survey Director AGE: 42 EXPERIENCE: 5-10 Yrs AGE: 44 EXPERIENCE: 10+ Yrs Career Path Profiles 39 yrs old EXPERIENCE: 3-10 Yrs xManagers 28. What is Your Path? 29. Marketing Technical Strategic 30. What are your strengths?1 What are your soft spots?2 What do you enjoy?3 Where do you want to go?4 31. So whats your plan? 32. www.pragmaticmarketing.com Who Are You? Where are You Going? Develop Your Career Roadmap Steve Gaylor