SkyGlueYour Real-time Web Analytics Service

SkyGlue Team Strong Team

high qualification, strong passion, complementary skills and can execute. Team skillset covers backend, frontend technology, business development and communications.

Eric: SkyGlue architect and backend technology Ph.D. in CS with focus on cloud-based messaging Strong statistics and math skills (MS in Financial Math) Internationally-recognized expert on Internet-scale publish/subscribe messaging system with practical experience building cloud services. Published over 10 research papers and has over 100 external citations around the world Developer for Microsoft’s first cloud messaging service (Azure AppFabric ServiceBus service) from incubation to production release. Inventor of SkyGlue core technology Full time on SkyGlue from July 1, 2010, attends Techstars full-time, no other commitments, no visa restrictions

Cindy: SkyGlue marketing & public relations MS in MIS Nine years experience in system development and IT customer care Strong people skills Attends Techstars full-time, no other commitments, no visa restrictions

Adam: SkyGlue frontend technology, user model & business strategy Dual MBA/MIS degrees (natural hybrid of technology guru and business savvy) Seven years experience in system development and integration Business mindset Attends Techstars full-time for one month, rest of time at least 20hrs/wk Due to H1B visa restrictions; working on resolving immigration status).

Market LandscapeMarket Vendors

High end market Yahoo Analytics Coremetrics WebTrends Omniture

Middle market •PageView-based (all startups)Footprint Site-Pulse Feedjit

•Behavior-based (all startups)• NOT Real-time

Kontagent (Facebook, 1 hour delay) KISSmetrics (closed Beta)• Real-time MixPanel (YC 2009, aggregate only, pull) SkyGlue (aggregate & individual, push)

Free Google Analytics (long delay. Basic analysis)

Customer Acquisition Strategy and CostStrategies

Participate in forum discussion, blogsNews release in targeted web sitesAttend targeted technical conferencesInvite a handful of early-adopters as testimonialsCustomers can add SkyGlue Logo to their websites to earn

more free data pointsCustomer referrals to earn more free data points

Cost no significant cost

Current StatusBackend messaging technology readyCurrently prototyping frontend portal

Site designJavaScriptIntegration with web sockets gateway

90 day milestones for product and companyNow – 8/16/2010 (Eric full time starting July on

implementation) Product design PrototypingBasic Prototype ready (demo simple end-to-end scenario)

8/16/2010 – 11/12/2010 (Techstars program)Beta releaseLimited Users

Public chargeable versionFebruary 2011

How to make money? (pay as you go)Charge based on data points trackedFree basic service, free trialsDifferent plan levelProrated upgradesMore attractive pricing than competitors, thanks to our

efficient messaging technology