Your Promotions Checklist !!!

Everything you need to launch a contest or sweepstakes today

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Kickstart Your Promotions Plan

With a few simple decisions and items at the ready, you can launch your promotion today!

This handy checklist will help you kickstart your marketing efforts with a social promotion that drives results.

Ready? Let’s get started!

Running a contest or sweepstakes has never been easier. All you need is a concept, a prize and a platform

Your Conceptual Framework

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Promotion GoalsWhat is the aim of your contest or sweepstakes?

Are you looking to raise awareness of your brand and reach a broader audience by giving away an exclusive experience (like this)?

Are you looking to get participants more engaged in with your brand by interacting directly with your product (like this)?

Start by clarifying your goals, whether they involve:

Brand exposure

Lead generation

Customer engagement

Sales

Other

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Contest vs. Sweepstakes

Sweepstakes: A random prize draw in which participants enter their name for a chance to win

Contest: Requires a test of skill or talent. Typically, participants must submit some form of user-generated content. Winners may be determined by public voting or by judges

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Decide whether you’re going to run a contest or a sweepstakes. Are you looking for new fans? Try a sweepstakes. Are you looking for more engagement? A contest is the way to go

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Your Concept

Enter to win sweepstakes

Visual submission contest (best photo, design, logo, video, etc.)

Written submission contest (best story, idea, dream scenario, wishlist, etc.)

Sharing contest (participants must share the contest or their entry on social media)

Hashtag contest (participants must use a specific hashtag with their submission)

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Your contest or sweepstakes needs a conceptual framework. Here are a few ways you could structure your promotion:

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Prizes

Do your prizes:

Fit your brand image?

Appeal to your customers, and the customers you’d like to attract?

Fit the level of engagement required of your participants? If your barrier to entry is high, then you’ll need a really great prize to motivate people to participate

Prizes can make or break a contest or sweepstakes, and although an engaging concept is crucial, a great prize can be just the hook required to entice participants to enter

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Winner Selection

Random draw: If you’re running a simple sweepstakes, then you will draw your winner randomly

Voting: Get the public involved in helping to choose the winner by voting on their favourite submissions

Judges: Recruit a panel of judges to make the final selection of winners in your contest. Getting celebrity judges on-board is an excellent way to attract participants

Voting and Judging: Start with a round of public voting to narrow down your shortlist of best entries, then have a panel of judges pick the top winners

How will you choose your winners?

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Channel(s)

Do you want to run your promotion on a standalone microsite, as part of your Facebook page, or across multiple social channels?

You’ll want to have a sense of where your audience is as well as where and how they’re most likely to interact with your brand.

Choose your channel:

Standalone microsite: Launch a free-standing branded site if you’re looking to design a unique user experience, set a custom URL and enable mobile compatibility

Website embed: Embed your promotion directly within a page of your website as an HTML iFrame

Multi-channel: Run your promotion on Facebook, Twitter, Instagram or pull in entries from multiple social channels

Your Materials

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Content

Entry criteria

Deadline

Prizing

Judges

Link to your website if applicable

Write up a clear and engaging description of your promotion including:

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Visuals

A banner image

A video introduction

A complete CSS style sheet to create a custom branded design

Visual collateral will bring added appeal to your promotion, and can include:

Your Platform

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What to Look For

A ready-made SaaS platform that is flexible, customizable and works across multiple channels will allow you to launch your promotion in hours rather than days or weeks.

Here’s what to look for in a SaaS platform:

DIY builder: A do-it-yourself interface will allow you to put your promotion together without having to know any code

Analytics integration: Be able to capture key data like traffic, engagement and conversions, or integrate Google Analytics directly within your promotion

Mobile-friendly: The percentage of global web traffic coming from mobile is growing every day. Ensuring your promotion is mobile-optimized will allow you to access your mobile audience

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What to Look For

Customizable content: You’ll want the ability to customize your content to effectively reflect your brand messaging. This may include customizing entry forms, thank you messages and share messages

Customizable CSS: Templates and themes are great if you’re on a tight timeline, but if you’d like to integrate your visual brand into your promotion, choose a solution with a customizable design

Customer support: Prefer one-to-one assistance over instructional videos? Then select a company that will walk you through your setup over the phone or online anytime you need assistance.

www.strutta.com

We can help you get your contest or sweepstakes

launched quickly! Our social promotions platform

makes getting results easy

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Learn morehttp://www.strutta.com/features/

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Contact us for details

http://www.strutta.com/contact/

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