Presented by Sonya L. Weiland, PHR WeilandWorks ConsultingLinkedIn®

YOUR PROFESSIONAL IMAGE AND STRATEGY

Introduction

Sonya L. Weiland, PHR Not a Social Media Expert Coach, Hiring Manager, Recruiter

People hire People, not paper LinkedIn® is the best tool to help

you land that dream job.

Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

Why?

Presented by Sonya L. Weiland, WeilandWorks Consulting

1. To increase your chances of being found

2. To communicate your brand and value

Users with complete LinkedIn profiles are 40x more likely to receive opportunities through LinkedIn! (LinkedIn Statistics available at Learn.LinkedIn.com)

What are people saying about you?

Presented by Sonya L. Weiland, WeilandWorks Consulting

What are you saying about…

yourself?

Facebook

I Lost My Job Because of Social Media…

Have you heard about the teacher that was fired?

The Beauty Queen who lost her crown? Ilostmyjobbecauseofsocialmedia ilostmyjobbecauseofsocialmedia.wordpre

ss.com

Presented by Sonya L. Weiland, WeilandWorks Consulting

Social Media

You, personally You, on weekends You, socially You, open for

comments You, publicly You, forever.

You, Professionally You, Monday-Friday You, marketing You, looking for

recommendations You, forever.

Facebook LinkedIn

Presented by Sonya L. Weiland, WeilandWorks Consulting

Why?

Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

1. To increase your chances of being found

2. To communicate your brand and value3. To interact globally and virtually

Your Facebook vs. LinkedIn Profile

To photo or not to photo…

100% means 100% Summary,

Specialties, Skills Jobs? Education

How Will They Find YOU?

Get Found! For Me, 1st client through LI- January

2010 For You, recruiters are using daily…

helps in being found and adding credibility

Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

Other Ways To Be Found

Answers: Attracting proper public exposure helps employers find you.

Groups: Join and be active Regular Status Updates Share and Like other people’s

updates

Presented by Sonya L. Weiland, WeilandWorks Consulting

Connections/Recommendations How many? LION? Your connections should represent your

“real world” network Past companies, community, church, non-

profit, school, etc How it relates to your audience

Recommendations, get them and ensure they are quality

Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

What Will They Find?

How do people see you?

First ImpressionExpertiseNetwork

Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

Brand, Image, Value

Your Value and Expertise

Your LinkedIn Profile is your value with apps; book list, slide share…

Facebook is you on Saturday with Friends; LinkedIn is your Professional Image

Pinterest, Twitter add style… Get in the conversation!

Q&A on LinkedIn shows Expertise The more you answer, the higher

your ‘expert rating’Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

How Will You Find Them?

Reputation Your Network Searches (Google) Activity

Groups Follow Companies Searches Your Network Associations

How will they find you? How will you find them?

Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

Getting info…

You have to keep momentum…

Action causes reaction

Events

Informal Meetings

Never lunch alone…

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Talk to People…

Reasons to Meet Company info Industry info Their expertise Networking Resume review Catching up Their success…

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Weekly Plan…What are you doing today?

Presented by Sonya L. Weiland, WeilandWorks Consulting

What This Means

LinkedIn® is a powerful tool for Recruiters, Hiring Managers and Job Seekers

Your Profile determines your Brand, Image and Value

“Its not what you know, its who you know” …that’s not good enough anymore. Its who knows YOU!

Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

The Competition

Who are they? What do they

offer? How are you:

Better than Different than

The competition?

Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

Game plan…

Have a game plan!

Revise as needed

Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

LinkedIn Next Steps

http://learn.linkedin.com Training Resources, e-learning,

webinars, users guides Build, grow and leverage!

Presented by Sonya L. Weiland, PHR WeilandWorks Consulting

THANK YOUPresented by Sonya L. Weiland, WeilandWorks Consulting

Questions?