your personal brand: how to market & package yourself
DESCRIPTION
What's your competitive advantage? Learn how to market yourself for that perfect job. Check out "Your Personal Brand: How to Market & Package Yourself."TRANSCRIPT
Your Personal Brand: How to Market & Package Yourself
October 1st, 2013
Lynn HazanLynn Hazan & Associates, Inc.Executive Search Firm for Recruitment in Marketing and Communicationswww.lhazan.com
© 2013. Lynn Hazan & Associates.
From Student …
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TO EMPLOYEE
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What images or feelings do you get from seeing these brands?
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What is Branding?
Your definition
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Branding
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“The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products.”
-from Entrepreneur.com “It is what people say about you
when you leave the room.”-Lynn Hazan
As a Loyola student, how do you define yourself?
© 2013. Lynn Hazan & Associates.
Eager
Self-motivated Leader Takes initiative Intellectually
curious
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Willing
Happy to work Appreciates
support/coaching Does
assignments with a smile
Consistent
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Desperate
Panics Last-minute Incomplete work Doesn’t take
personal responsibility
Has excuses
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Denial
What me? Worry? It’s not my
problem This is stupid… How does this
relate to me? Professors not in
touch
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Which one are you?
EagerWillingDesperateDenial
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© 2013. Lynn Hazan & Associates.
What do you think you want to do after graduation?
MyNextMove.Org
Don’t Let This Be You…
Moving Forward: Words of Advice
“ Young people need to think about their careers more like a business, and to think about their brand. They need to learn how to differentiate themselves from the competition, how to have business intelligence to be the entrepreneurs of their own lives.” – Reid Hoffman
Founder, Linked in
© 2013. Lynn Hazan & Associates.
Who are YOU???
© 2013. Lynn Hazan & Associates.
Write your story in six words – The Hemmingway Challenge
Anyone Can Tell a Story
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For Sale. Baby shoes. Never worn.
Write down your story in SIX wordsWho are you TODAY?
How to Develop YOUR Brand Do well in school Internships
Participate in at least two before you graduate
Leadership and Extracurriculars Get involved, don’t just show up!
Clean up Social Media Check Privacy Settings Appropriate Pictures
In hiring, past performance is a good indicator of
future performance.
© 2013. Lynn Hazan & Associates.
VUCA is the new normal
V- Volatile U- Uncertain C- Complex A- Ambiguous
We’re living in VUCA times Term derives from military vocabulary in
the 1990’s
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The VUCA Antidote
V- Vision U- Understand C- Clarity A- Agility
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© 2013. Lynn Hazan & Associates.
Your career track
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© 2013. Lynn Hazan & Associates.
Agency: good point of entry, very competitive, internships very helpful
Corporate: minimum 3-5 years’ experience, small departments
Entrepreneurial Sector
Non-profit: cause/issue-oriented
Freelance: project-based
Where the Jobs Are
Competitive Advantage
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Read Following news & people Current trends
Name Companies in Chicago
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Why am I asking you this?
Name Agencies in Chicago
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Public Relations Advertising Marketing
What is the difference?
What is a Result of PR? Advertising?
21st Century Personal Skills
Creativity & Innovation
Critical Thinking & Problem Solving
Leadership & Responsibility
Flexibility & Adaptability
Initiative & Self Direction
Social & Cross Cultural Skills
© 2013. Lynn Hazan & Associates.
Professional Skills
Communication & Collaboration Productivity & Reliability Technology Literacy Information Literacy
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What makes you Special?
What Makes you Unique?Why should I
hire you?USE SPECIFICS &
GIVE CONCRETE EXAMPLES
What is your UPS?
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Unique Positioning Statement*Use this to prepare your
resume’s summary statement
Resumes
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Highlight Accomplishments Quantify and Qualify as much as
possible Case Studies/Stories Tell your story
10 Boilerplate Phrases That Kill ResumesAccording to career expert Liz Ryan
Results-oriented professional Cross-functional teams Superior (or excellent) communication
skills Strong work ethic
© 2013. Lynn Hazan & Associates.
10 Boilerplate Phrases That Kill Resumes
Met or exceeded expectations Proven track record of success Works well with all levels of staff Team player Bottom-line orientation
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What is the purpose of an interview?
Let’s brainstorm…© 2013. Lynn Hazan & Associates.
Will this help you in an interview?
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● Determine candidate’s fit for job
● Determine job’s fit for candidate
● 3 R’s: Resume, Rapport and Relationship
● Connect with corporate culture
● Progress to next steps to get hired
© 2013. Lynn Hazan & Associates.
1. Research: Website, LinkedIn, Facebook, Alumni
2. Check out competition3. What is company known for?4. How do you fit?
Before the interviewWith company:
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Portfolios
Online Sites Wix Weebly VisualCV.com
Include publishedwork, business writing (not justacademic writing)
Mobile-friendly Flash Drive
Create Content on SlideShare
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Interview Protocol●Know title and name
●Correct directions
●Mirror client
●Professional Dress
●Thank you letter within 24 hours
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Do’s & Don’ts of Interviewing: Do:
●Practice ahead of time
●Project your voice
●The Mirror project
●30, 60 sec test-time yourself
●Show confidence!
© 2013. Lynn Hazan & Associates.
Do’s & Don’ts of Interviewing: Do:
●Arrive on time
● Establish rapport
● Demonstrate by work and deed your fit
● Bring extra resumes & samples
● Show enthusiasm
© 2013. Lynn Hazan & Associates.
Frame the Process: Storytelling at its Best
1. Problem or need2. Opportunity or challenge3. Strategies and tactics4. Results5. What you did with results
© 2013. Lynn Hazan & Associates.
WOW Project
© 2013. Lynn Hazan & Associates.
Candidates who are dazzled by a job opportunity should “dazzle employers back” with a “Wow!” project.
True Life Stories You Won’t Believe! Candidate…
● Asked for food● Took off shoes● Was sloppily dressed● Swore 3 times● Wore strong perfume- I almost passed out● Knew nothing about our company
© 2013. Lynn Hazan & Associates.
Don’t:
● Oversell yourself or be desperate ● Undersell yourself/sabotage yourself● Go to an interview hungry● Be haughty or arrogant/over confident ● Be too casual● Turn statements into questions ● Lie!
© 2013. Lynn Hazan & Associates.
Tough Questions?-Not reallyReal interview questions--practice your answers!
• How many tennis balls fit in a school bus?
• How do you resolve conflict?
• Describe a time when you had to work as part of a team. What was your role and what was the outcome?
• Describe your work ethic.
• Do you have any questions for me?
© 2013. Lynn Hazan & Associates.
• Be actively engaged• Ask probing questions
• Yes/No answers = Conversation Killers
• NO shy voices
Conversation and Dialogue
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Paired Share:
Why you should hire me!
Make it interesting.Time: 1 minute each
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Are you Looking for an Internship?
E-mail resume and cover letter to Lynn Hazan at [email protected] and call 312.863.5401 to follow up
© 2013. Lynn Hazan & Associates.
To sign up for Lynn’s E-jobs, the free, confidential listserv from Lynn Hazan &
Associates:
Clearly print your name and email address on the
sign up sheet!
© 2013. Lynn Hazan & Associates.
"It had long since come to my attention that people of accomplishment rarely sat back and let things happen to them. They went out and happened to things."
By Leonardo Da Vinci
Find Lynn Hazan & Associates on: Twitter: lynnhazan LinkedIn: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArticles: Lynn Hazan Vine: Lynn Hazan #MyLHAstory
55 E. Washington St.Suite 715Chicago, IL [email protected]
BONUS: Guide to Social Media
Social Networking Options
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The C’s of Social Media
-Content- Community- Connections- Conversation- Constantly changing
© 2013. Lynn Hazan & Associates.
Make Sure You Are Discoverable
- Easy to contact from your LinkedIn page:
Via email addressLink to blogPhone number
- So that hiring managers AND recruiters can find YOU
© 2013. Lynn Hazan & Associates.
© 2013. Lynn Hazan & Associates.
Refresh your content
regularly
Invitation to join LinkedIn
Dear Lynn,
I look forward to meeting you and learning from your presentation today at DePaul. I'd like to add you to my professional network on LinkedIn.
Thanks, Jenny Villarreal
Personalize
your
invitations
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Recommendations
Getrecommended
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© 2013. Lynn Hazan & Associates.
• Professional Associations
• Alumni Associations
• Make your own group!
Professional Associations
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PRSA IABC Ragan Community LinkedIn Prof. Groups
Charities and Causes: Volunteer and get
involved Networking
Create Content on SlideShare
© 2013. Lynn Hazan & Associates.
Search for potential employers’ pages Follow them and participate in their conversations Post articles relevant to your career path Keep tweets appropriate and timely Build your personal “brand”
© 2013. Lynn Hazan & Associates.
© 2013. Lynn Hazan & Associates.
Find Lynn Hazan & Associates on: Twitter: lynnhazan LinkedIn: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArticles: Lynn Hazan Vine: Lynn Hazan #MyLHAstory
55 E. Washington St.Suite 715Chicago, IL [email protected]