your new corporate logo how to get it right?
DESCRIPTION
This a presentation that gives you some tips about how to choose a new logo for your company or business. I've done it when my company decided to change its former logo.TRANSCRIPT
Jorge Tarlea ([email protected])
Your new corporate logoYour new corporate logo How to get It right?How to get It right?
Jorge Tarlea ([email protected])
A new logo for your company
● Is a change really necessary?● If so, we need to know what group our
company belongs to:
1) High-tech, innovative, technologically advanced, dynamic.
2) Experienced, stable, trustworthy.
3) Creative, responsive, customer-oriented.
ALL?ALL?
Jorge Tarlea ([email protected])
A new logo for your company
● Here there are some tips (it is on the house, don't worry):
– Strong/balanced look (You look nice and gorgeous).
– Simple: easy to reproduce (KISS: Keep It Simple Stupid!)
– Memorable (I can't get you out of my head).
– Flexible: colours can be changed, several sizes, etc.
Jorge Tarlea ([email protected])
A new logo for your company
– Few colours (< 3).
– Timeless (I've got no idea how old you are dude)
– Unique. Try to make the difference.
– Check the typography (no Comic Sans please!)
– Do not compare with other companies (not all logos are good for your business!)
– Vector-based (not only PNG, GIF, JPG...)
Jorge Tarlea ([email protected])
My super proposal
● The owl is our friend. Why?– Wisdom (Minerva / Athena)
→ We do have a huge know-how!
– We know that owls have good eye sight → Hey, computer vision is the relative of the eye sight and we do know a lot about it!
– Because we work during day and night ;)
Jorge Tarlea ([email protected])
My super proposal
● Sub-text is important. It clarifies our business intention, strategy, etc. More examples to illustrate:
Any suggestions?
Jorge Tarlea ([email protected])
My super proposal
● It has a clean design, it is quite simple and it is easy to remember: Look at it for 10 seconds and try to draw it.
Jorge Tarlea ([email protected])
My super proposal
● Flexible with colours, sizes, typographies, etc.
Jorge Tarlea ([email protected])
My super proposal
● Because it is not trendy, it is completely timeless. How you ever seen an old-fashioned owl?
● It is vector-based. As you can see from the previous examples, it can be modified without losing quality.
Jorge Tarlea ([email protected])
Thanks for your time
Any suggestions or ideas will be welcome.
Now, let's get down to business!