your network is your value

Your network is your value

1. Your network is your value. The size of your network matters.

2. For an average Linkedin user, his social post will be exposed to 78,120 people at the 3rd degree

connections. Refer to Fig 1.

3. For an user with 100 connections, his post will be exposed to only 8,370 people at the 3rd degree,

whereas for an user with 20,000 connections, his post is likely to be seen by 1.73 million people at the

3rd degree. See Fig 2 and Fig 3.

4. This is approximately 21,000 percent more exposure compared to the user with only 100

connections!

5. My personal Linkedin account has about 22,000 connections. My humongous network enables me to

resource candidates successfully, thereby reducing cost for the company and helping the projects to

complete successfully.

6. In conclusion, your network is your value. The size of your network matters. To tap on social media,

it is crucial to build and develop a large quality network.

Disclaimer: The views and

opinions expressed in this article

are those of the author and do not

necessarily reflect the official

policy or position of any company.

Exposure to

9 x 930= 8,370

connections

1%

engagement

Exposure to

930 connections

User

1

Exposure to

84 x 930= 78,120

connections

Users

9

Users

84

Fig. 1: Average network size = 930 connections


1st Degree

3rd Degree

2nd Degree

1%

engagement






Exposure to

1 x 930= 930

connections

Exposure to

100 connections

User

1

Exposure to

9 x 930= 8,370

connections

Users

1

Users

9

Fig. 2: User network size = 100 connections


1st Degree

3rd Degree

2nd Degree

1%

engagement

1%

engagement






Exposure to

200 x 930= 186,000

connections

Exposure to

20,000 connections

User

1

Exposure to

1,860 x 930= 1,729,800

connections

Users

200

Users

1,860

Fig. 3: User network size = 20,000 connections


1st Degree

3rd Degree

2nd Degree

1%

engagement

1%

engagement






your network is your value

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